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[07/03/16 - 08:31 AM]
Saturday's Broadcast Ratings: NASCAR Tops Viewers, Demos for NBC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (7/2/16):

NBC (5.238 million viewers, #1; adults 18-49: 1.1, #1) was the network to beat on Saturday with its primetime portion of "Sprint Cup: Daytona" (5.238 million viewers, #1; adults 18-49: 1.1, #1).

ABC (2.775 million viewers, #2; adults 18-49: 0.4, #T2) then was the number two draw with new episodes from "People's List" (2.003 million viewers, #6; adults 18-49: 0.3, #T6) and "In an Instant" (3.162 million viewers, #2; adults 18-49: 0.4, #T3).

Next up was CBS (2.325 million viewers, #3; adults 18-49: 0.4, #T2) with the return of "Angel from Hell" (1.748 million viewers, #7; adults 18-49: 0.3, #T6), a second "Angel from Hell" (1.577 million viewers, #8; adults 18-49: 0.3, #T6), a repeat "48 Hours" (2.385 million viewers, #4; adults 18-49: 0.4, #T3) and another "48 Hours" (2.927 million viewers, #3; adults 18-49: 0.5, #2).

And finally, FOX (2.004 million viewers, #4; adults 18-49: 0.4, #T2) closed out the night with its weekly "Baseball Night in America" (2.004 million viewers, #5; adults 18-49: 0.4, #T3).

In late-night metered market ratings (via NBC's press release):

· The July 2 encore telecast of "Saturday Night Live," with hosts Tina Fey & Amy Poehler and musical guest Bruce Springsteen and the E Street Band, averaged a 2.4 rating, 7 share in household results from the 56 markets metered by Nielsen Media Research and a 0.8/5 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" ranks as the #1 non-sports telecast of the night on the Big 4 networks in both metered-market households and adults 18-49 in the local people meters, ahead of all primetime entertainment programming on those nets, and #2 overall in both measures behind only NBC's primetime NASCAR coverage.

· The July 2 "SNL" is up +4% versus the show's July 2015 average in metered-market households (2.4 vs 2.3 for July 2015), despite this weekend's holiday distractions.

· Note that "SNL" adds significant viewership via time-shifting, with originals this past season growing by +49% going from L+SD to L+7 in adults 18-49 (1.83 to 2.72) and +2.090 million persons in total viewers (6.051 million to 8.141 million).


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/4/15):

NBC (4.720 million viewers, #1; adults 18-49: 0.9, #1) was the top draw on Saturday with its presentation of "Macy's 4th of July Fireworks Spectacular" (4.884 million viewers, #1; adults 18-49: 0.9, #T1) followed by a rebroadcast of "Macy's 4th of July Fireworks Spectacular" (4.392 million viewers, #2; adults 18-49: 0.9, #T1).

FOX (2.442 million viewers, #3; adults 18-49: 0.6, #2) then took home the silver with its weekly edition of "Baseball Night in America" (2.442 million viewers, #4; adults 18-49: 0.6, #T3).

Next up was CBS (2.639 million viewers, #2; adults 18-49: 0.4, #3) and its mix of "The Millers" (2.040 million viewers, #7; adults 18-49: 0.4, #T5), another "The Millers" (1.867 million viewers, #9; adults 18-49: 0.3, #T8), "The McCarthys" (2.227 million viewers, #6; adults 18-49: 0.4, #T5), another "The McCarthys" (2.283 million viewers, #5; adults 18-49: 0.4, #T5) and a repeat "48 Hours" (3.708 million viewers, #3; adults 18-49: 0.6, #T3).

And finally, encores of "The Astronaut Wives Club" (1.334 million viewers, #10; adults 18-49: 0.2, #10) and "20/20: Bruce Jenner - The Interview" (1.871 million viewers, #8; adults 18-49: 0.3, #T8) on ABC (1.692 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Amy Adams and musical guests One Direction, averaged a 2.2 rating, 6 share in household results in Nielsen's 56 metered markets and a 0.8/4 in adults 18-49 in the 25 markets with Local People Meters, to outrate all primetime telecasts last night on ABC, CBS and Fox in 18-49 in the Local People Meters.

· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).

Source: Nielsen Media Research





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