[07/05/16 - 09:04 AM]
Velocity Shines with Best Second Quarter Ever, Best June Ever and 15 Straight Quarters of Primetime Growth
Velocity spins the numbers for the second quarter of 2016.

[via press release from Velocity]


--Velocity Ends 2Q16 as the #1 Primetime Non-Sports Network for Men 25-54 Among its Distribution Tier--

(Silver Spring, Md.) - After earning its best Primetime quarter in 1Q16, Velocity continued to shine with brilliant ratings growth in both 2Q16 and June 2016. The second quarter of 2016 was Velocity's best ever in a 2Q Primetime among HH, Men (M18+), P18-49, P25-54 and P2+ while June 2016 saw the network earn its highest ratings and delivery ever in a June Primetime for HH, Men (M18+), P18-34, and P2+, as well as its highest delivery ever for M18-49, M25-54 (tie with June 2015), P18-49 and P25-54. With the successful 2Q16 Velocity earned 15 quarters of year-over-year delivery growth in Primetime for Households and P2+.

Among networks with fewer than 70 million subscribers, Velocity ranked as the #1 non-sports network for M25-54 in 2Q16. Velocity's freshman series IRON RESURRECTION, season three of FANTOMWORKS, season two of JUNKYARD EMPIRE and season eight of CHASING CLASSIC CARS helped drive ratings gains for M25-54 in the quarter. The "American Shopper" episode of CHASING CLASSIC CARS (May 31 at 10:30 PM) stood out as the most watched telecast on Velocity in 2Q16 and was the most watched telecast ever for the franchise.

Growth during the quarter was also fueled in part by the season 12 finale of WHEELER DEALERS (March 30 at 9 PM), which delivered an all-time series high for Men and was a top-10 telecast all-time on Velocity among Men and Households.

Total Day was also a bright spot for Velocity in 2Q16 as the network earned its best delivering quarter ever for HH, P18-34, P18-49 and P2+, and its best second quarter in ratings and delivery among P25-54. Velocity also recorded its highest delivery ever during June among HH, M18-49, P18-34, P18-49, P25-54, and P2+.

About Velocity

Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 68 million homes. For more information on Velocity, please visit Velocity.com, on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative viewers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit www.discoverycommunications.com.

  [july 2016]  


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