DESTINATION AMERICA SECURES MOST WATCHED 2Q IN NETWORK HISTORY FOR W25-54
(Silver Spring, Md.) - Destination America continues its record-breaking success with paranormal programming, with 2Q16 ranking as DA/PG's #1 highest rated 2Q16 ever in Prime for ratings among Women (0.20 W25-54, 0.15 W18-49). P2+ delivery for 2Q16 original premieres is up +21% above original premieres in 2Q15 (475k vs. 394k), with five hit Prime series delivering more than 400k viewers P2+, including premieres of DA originals such as: Mountain Monsters (706k), Ghosts of Shepherdstown (684k), Ghost Brothers (547k), Paranormal Lockdown (486k) and Ghost Asylum (416k).*
Clinching the coveted 1.0+ rating benchmark in HH, the 6/24/16 premiere telecast of GHOSTS OF SHEPHERDSTOWN rated 1.01 in HH and delivered 815,000 viewers P2+, while securing the highest rated and most-watched telecast ever for W25-54 (.83 / 242k) for the network. Across the three episodes to date, SHEPHERDSTOWN has been watched by 2.52 million viewers P2+, catapulting the series to become the highest-rated series in network history in key demos, averaging 0.97 HH / 0.64 P25-54 / 0.49 M25-54 / 0.78 W25-54 / 0.50 P2+.
The Sunday, June 12 series premiere of GHOSTS OF SHEPHERDSTOWN was the network's #1 highest-rated and most-watched series debut ever, becoming the third consecutive paranormal series premiere of 2016 to break records for delivery of P2+ (663k) and HH (529k) on L+3 Day viewing following the then-record breaking premieres of PARANORMAL LOCKDOWN (Friday, March 4) and GHOST BROTHERS (Friday, April 15).
On the next episode of GHOSTS OF SHEPHERDSTOWN on Sunday, July 10 at 10/9c, the paranormal investigators are called in to help a woman who saw a corpse floating in the Potomac River and then disappear. Clues provided by a local medium and town historian connect the report to the cold case of two murders decades ago. The ensemble team of investigators, Nick Groff, Bill Hartley and Elizabeth Saint, conducts a nocturnal paranormal investigation in the woods by the Potomac and uncovers evidence that indicates satanic rituals or witchcraft being practiced in Shepherdstown. The team senses a darker entity in the woods, a feeling that's confirmed when the medium suddenly feels Bill's life is in peril.
*Source: Nielsen. NPower. NHI Calendar. 2Q15/2Q16. Program Report. Destination America. Prime (8-11p). All Original Telecasts, excluding Repeats. P25-54 AA%. 2Q 2016 = Ghost Brothers/Ghost Asylum/Ghosts of Shepherdstown/Mountain Monsters/Paranormal Lockdown/Smoked (28 hours). 2Q 2015 = BBQ Pitmasters/BBQ Ult. Champ./Buying the Bayou/Epic America/Ghost Asylum/Hillbilly Blood/Impact Wrestling/Monsters & Mysteries/Mountain Monsters/Timber Kings/True Supernatural (70 hours).