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[07/10/16 - 08:42 AM]
Saturday's Broadcast Ratings: NBC Continues Demo Reign with Olympic Trials
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (7/9/16):

NBC (2.844 million viewers, #2; adults 18-49: 0.7, #1) was the demo victor on Saturday with its coverage of the "U.S. Olympic Trials: Track & Field" (3.282 million viewers, #2; adults 18-49: 0.7, #T1) followed by a repeat "American Ninja Warrior" (2.626 million viewers, #4; adults 18-49: 0.7, #T1).

ABC (2.908 million viewers, #1; adults 18-49: 0.5, #T2) then was the top overall draw with originals from "People's List" (1.874 million viewers, #9; adults 18-49: 0.3, #T7) and "In an Instant" (3.425 million viewers, #1; adults 18-49: 0.5, #T3).

Next up was FOX (2.080 million viewers, #4; adults 18-49: 0.5, #T2) and its presentation of "Baseball Night in America" (2.080 million viewers, #7; adults 18-49: 0.5, #T3).

And finally, CBS (2.396 million viewers, #3; adults 18-49: 0.4, #4) closed out the evening with a new "Angel from Hell" (2.080 million viewers, #6; adults 18-49: 0.4, #6), a second "Angel from Hell" (1.915 million viewers, #8; adults 18-49: 0.3, #T7), a repeat "NCIS: Los Angeles" (2.454 million viewers, #5; adults 18-49: 0.3, #T7) and a special "48 Hours" (2.737 million viewers, #3; adults 18-49: 0.5, #T3).

In late-night metered market ratings (via NBC's press release):

· The July 9 encore telecast of "Saturday Night Live," with host Melissa McCarthy and musical guest Kanye West, averaged a 2.2 rating, 6 share in household results from the 56 markets metered by Nielsen Media Research and a 0.9/5 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" ranks as the #1 telecast of the night on the Big 4 networks in adults 18-49 in the local people meters, ahead of all primetime programming on those nets.

· Note that "SNL" adds significant viewership via time-shifting, with originals this past season growing by +49% going from L+SD to L+7 in adults 18-49 (1.83 to 2.72) and +2.090 million persons in total viewers (6.051 million to 8.141 million).


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/11/15):

ABC (3.773 million viewers, #1; adults 18-49: 0.8, #1) was the top draw on Saturday with its marathon of "Celebrity Family Feud" (3.487 million viewers, #4; adults 18-49: 0.7, #4), another "Celebrity Family Feud" (3.704 million viewers, #3; adults 18-49: 0.9, #2) and "Celebrity Family Feud" (4.130 million viewers, #2; adults 18-49: 1.0, #1).

NBC (3.430 million viewers, #2; adults 18-49: 0.7, #2) then claimed the silver with a repeat "Running Wild with Bear Grylls" (1.723 million viewers, #10; adults 18-49: 0.4, #T6) and a two-hour "Dateline Saturday Night Mystery" (4.284 million viewers, #1; adults 18-49: 0.8, #3).

Next up was FOX (2.775 million viewers, #3; adults 18-49: 0.6, #3) with its weekly "Baseball Night in America" (2.775 million viewers, #5; adults 18-49: 0.6, #5) coverage.

And finally, new episodes of "The Millers" (1.842 million viewers, #8; adults 18-49: 0.3, #T8), another "The Millers" (1.792 million viewers, #9; adults 18-49: 0.3, #T8), "The McCarthys" (1.847 million viewers, #7; adults 18-49: 0.3, #T8), another "The McCarthys" (1.712 million viewers, #11; adults 18-49: 0.3, #T8) and a repeat "48 Hours" (2.407 million viewers, #6; adults 18-49: 0.4, #T6) on CBS (2.001 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening.

In late-night metered market ratings (via NBC's press release):

TBA

Source: Nielsen Media Research





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