HALLMARK CHANNEL NEW ORIGINAL MOVIE "A PERFECT CHRISTMAS" IS THE #1 HH RATED CABLE ENTERTAINMENT PROGRAM OF THE DAY
Movie Boosted Network to #1 Among HH Rating in Saturday Prime Time
Hallmark Channel's new, original world premiere movie "A Perfect Christmas" delivered a strong performance on Saturday, July 16, as part of the network's popular annual "Christmas Keepsake" programming event.
Key Nielsen Highlights (L+SD)
· Original movie averaged a 2.1 HH Rating and 2.3 Million Total Viewers, becoming the #1 HH rated non-news program of the day
· Hallmark Channel ranked #1 among HH and Total Viewers in the Saturday 9 p.m. time period
· Compared to the network's 2015 "Christmas Keepsake" event, Hallmark Channel delivered viewership gains among HH (+27%), W25-54 (+26%), A25-54 (+31%) and Total Viewers (+33%)
"A Perfect Christmas" follows a newlywed couple celebrating their first Christmas together. They invite their families to join them for the holidays, but when Steve (Dillon Casey) is laid off just before Christmas and Cynthia (Susie Abromeit) discovers she's pregnant, they both keep their news secret in hopes that the celebration runs smoothly.
Source: Nielsen, July 11-17, 2016.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 89 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as "Good Witch" and "When Calls the Heart"; annual specials like "Kitten Bowl" and "Hero Dog Awards" and; a daily 2-hour lifestyle show, "Home & Family". Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as "Countdown to Christmas" and "Countdown to Valentine's Day". Rounding out the network's diverse slate are television's most beloved sitcoms and series, including "The Golden Girls", "The Middle", "Last Man Standing", "Little House on the Prairie", and "Frasier".
Hallmark Cards, Inc. owns and operates Crown Media Family Networks.
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