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[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (7/22/16):

CBS (4.778 million viewers, #1; adults 18-49: 0.9, #1) got a boost on Friday with a special "Big Brother 18" (5.283 million viewers, #1; adults 18-49: 1.5, #1) followed by repeats of "Hawaii Five-0" (3.899 million viewers, #4; adults 18-49: 0.6, #8) and "Blue Bloods" (5.153 million viewers, #2; adults 18-49: 0.7, #T4).

NBC (4.061 million viewers, #2; adults 18-49: 0.8, #2) then claimed the silver with an encore of "America's Got Talent" (4.218 million viewers, #3; adults 18-49: 0.9, #2) and a new "Dateline NBC" (3.747 million viewers, #7; adults 18-49: 0.7, #T4).

Next up was ABC (3.624 million viewers, #3; adults 18-49: 0.7, #3) with its mix of "Shark Tank" (3.844 million viewers, #5; adults 18-49: 0.7, #T4), "Primetime: What Would You Do?" (3.265 million viewers, #8; adults 18-49: 0.7, #T4) and "20/20" (3.764 million viewers, #6; adults 18-49: 0.8, #3).

Meanwhile, FOX (1.498 million viewers, #4; adults 18-49: 0.4, #4) offered up second runs of "Rosewood" (1.606 million viewers, #9; adults 18-49: 0.4, #T9) and "MasterChef" (1.391 million viewers, #11; adults 18-49: 0.4, #T9).

And finally, a new "Masters of Illusion" (1.356 million viewers, #12; adults 18-49: 0.3, #T11) and repeats of "Masters of Illusion" (1.271 million viewers, #13; adults 18-49: 0.3, #T11) and "Penn & Teller: Fool Us" (1.468 million viewers, #10; adults 18-49: 0.3, #T11) on The CW (1.390 million viewers, #5; adults 18-49: 0.3, #5) closed out the night.

Week-to-week changes (adults 18-49):
+16.67% - Primetime: What Would You Do?
0.00% - 20/20
0.00% - Dateline NBC
0.00% - Masters of Illusion

Year-to-year changes (adults 18-49):
+275.00% - Big Brother 18 (vs. Elementary (Repeat))
0.00% - Masters of Illusion
-11.11% - 20/20
-22.22% - Dateline NBC
-30.00% - Primetime: What Would You Do?

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/24/15):

NBC (4.311 million viewers, #2; adults 18-49: 0.9, #T1) and ABC (4.046 million viewers, #3; adults 18-49: 0.9, #T1) shared the demo crown on Friday as the former served up its duo of "America's Got Talent" (4.075 million viewers, #5; adults 18-49: 0.9, #T2) and "Dateline NBC" (4.782 million viewers, #2; adults 18-49: 0.9, #T2).

The Alphabet then went with its trio of "Shark Tank" (4.235 million viewers, #4; adults 18-49: 0.8, #5), "Primetime: What Would You Do?" (3.986 million viewers, #6; adults 18-49: 1.0, #1) and "20/20" (3.918 million viewers, #7; adults 18-49: 0.9, #T2).

Next up was CBS (4.431 million viewers, #1; adults 18-49: 0.5, #3) with repeats of "Elementary" (3.109 million viewers, #8; adults 18-49: 0.4, #9), "Hawaii Five-0" (4.707 million viewers, #3; adults 18-49: 0.5, #T7) and "Blue Bloods" (5.477 million viewers, #1; adults 18-49: 0.6, #6).

Meanwhile, FOX (1.410 million viewers, #4; adults 18-49: 0.4, #4) offered up encores of "Home Free" (1.633 million viewers, #9; adults 18-49: 0.5, #T7) and "Knock Knock Live" (1.188 million viewers, #11; adults 18-49: 0.3, #T10).

And finally, a new "Masters of Illusion" (1.492 million viewers, #10; adults 18-49: 0.3, #T10), a repeat "Whose Line Is It Anyway?" (1.118 million viewers, #12; adults 18-49: 0.3, #T10) and the departing "The Messengers" (0.946 million viewers, #13; adults 18-49: 0.2, #13) on The CW (1.126 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening. In the netlet's target demo (women 18-34), said trio posted a 0.3, 0.1 and 0.1 rating, respectively.

Week-to-week changes (adults 18-49):
+11.11% - Primetime: What Would You Do?
0.00% - Dateline NBC
0.00% - 20/20
0.00% - Masters of Illusion
0.00% - The Messengers

Year-to-year changes (adults 18-49):
+50.00% - Dateline NBC (vs. Crossbones)
0.00% - Primetime: What Would You Do?
-18.18% - 20/20
-25.00% - Masters of Illusion (vs. Whose Line Is It Anyway? (Repeat))
-50.00% - The Messengers (vs. Colin & Brad: Two Man Group (Repeat))

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; "CBS Summer Showcase," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "CBS Summer Showcase," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households with an encore) beat CBS's "Late Late Show with James Corden" (1.1/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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