[08/13/16 - 07:36 AM]
Friday's Primetime Rio Olympics Coverage Posted a Total Audience Delivery Average of 26 Million Viewers
NBC spins the numbers for Friday, August 12.

[via press release from NBC]

Here are ratings notes from NBC Sports for Friday night based on metered-market results:

NBC Olympics Friday Overnight Notes

NBC's Fri. night Olympic coverage, featuring Ledecky's world record and a Phelps silver medal, posted a 15.9 rating, 28 share in metered-market households.

Also Friday in primetime - NBCSN averaged a 1.17 overnight & Bravo coverage (till 8:45 p.m. ET) posted a 0.22 in metered-market households.

Friday's U.S. women's soccer coverage posted 714,000 uniques and 25.6 million live streaming minutes - 4th-largest streaming event of the Olympics

NBC Olympics overall reached 1.5 BILLION live minutes streaming minutes via NBCOlympics.com and the NBC Sports app

NBC's Fri. primetime overnight from 8-11pm ET (16.0) nearly tripled the combined total of ABC, CBS & Fox (5.8)

NBC's Friday primetime 7.6 rating among adults 18-49 is nearly six times the combined total of the other Big 4 nets (1.3)

Friday's Round 2 of golf's return to Olympics was up +329% on @GolfChannel vs. 2012 facing London Games (.30 overnight, 6:30am-3:15pm ET)

Top local markets for NBC Olympics Fri. night: Salt Lake 19.8/40; Indy 19.7/35; San Diego 18.9/36; Nashville 17.7/28; Norfolk 17.5/28

Locals for NBC Olympics Fri. night (#6-10): Columbus 17.2/31; St. Louis 17.2/31; Denver 17.0/37; Wash DC 17.0/34; Atlanta 16.9/30

Here are ratings notes from NBC Sports for Friday night based on fast-official results:


Friday's primetime Rio Olympics coverage posted a Total Audience Delivery average of 26 million viewers with a 15.0 household rating (chart below)

NBCSN on Friday posted its best-ever weekday viewership with an average of 1.38 million viewers (8 a.m.-midnight ET). Coverage featured U.S. women's soccer, U.S. women's basketball, and U.S. men's basketball.

After 8 days, the NBC-only average primetime viewership (28.1 million viewers) and household rating (15.6) have respective +260% and +206% advantages over ABC, CBS and Fox combined - the second-largest Games advantage on record (behind only the London Olympics), according to fast national data from Nielsen Media Research.

Among adults 18-49, NBC's eight-night 8.1 primetime rating in the demographic tops by +376% the other Big 4 networks combined (1.7 on ABC, CBS and Fox) - the largest advantage in the first 8 days of any Olympics on record.

Last night's NBC-only Rio Olympics coverage (8-11:08 p.m. ET/PT) averaged 24.0 million viewers with a 13.7/26 share.

NBCSN on Friday night averaged 1.58 million viewers in primetime, while Bravo's primetime tennis overrun averaged 308,000 viewers.

Friday's U.S. women's soccer posted 714,000 uniques and 25.6 million live streaming minutes - ranking as the 4th-largest streaming event of the Rio Olympics

NBC Olympics has now topped 1.5 BILLION live streaming minutes via NBCOlympics.com & NBC Sports app


Day Rio 2016 London 2012* Rio 2016 London 2012*

1st Sat. 23.5 million 28.7 million 13.0 rating 15.8 rating

1st Sun. 31.8 million 36.0 million 17.3 rating 19.8 rating

1st Mon. 31.5 million 31.6 million 18.1 rating 18.0 rating

1st Tues 36.1 million 38.7 million 20.5 rating 21.8 rating

1st Wed 28.6 million 30.8 million 16.5 rating 17.9 rating

1st Thurs 33.0 million 36.8 million 18.9 rating 21.1 rating

1st Friday 26.0 million 28.5 million 15.0 rating 16.2 rating

*NOTE: The 2012 London Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage.

  [august 2016]  

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