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[08/14/16 - 10:20 AM]
Saturday's Broadcast Ratings: No Stopping NBC, Olympic Games
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (8/13/16):

NBC (23.987 million viewers, #1; adults 18-49: 6.3, #1) was the easy victor on Saturday with its presentation of the "Olympic Games Rio 2016" (23.987 million viewers, #1; adults 18-49: 6.3, #1).

ABC (2.118 million viewers, #3; adults 18-49: 0.5, #2) then claimed a distant second with its mix of "Last Man Standing" (2.631 million viewers, #2; adults 18-49: 0.6, #2), "Dr. Ken" (2.058 million viewers, #6; adults 18-49: 0.5, #3), "In an Instant" (1.937 million viewers, #7; adults 18-49: 0.4, #T4) and "Boston EMS" (2.073 million viewers, #5; adults 18-49: 0.4, #T4).

Next up was FOX (1.129 million viewers, #4; adults 18-49: 0.4, #3) with repeats of "Hotel Hell" (1.122 million viewers, #10; adults 18-49: 0.4, #T4) and a second "Hotel Hell" (1.136 million viewers, #9; adults 18-49: 0.4, #T4).

And finally, a new "Rush Hour" (1.741 million viewers, #8; adults 18-49: 0.3, #T9) and repeats of "48 Hours" (2.203 million viewers, #4; adults 18-49: 0.3, #T9) and another "48 Hours" (2.604 million viewers, #3; adults 18-49: 0.4, #T4) closed out the night on CBS (2.182 million viewers, #2; adults 18-49: 0.3, #4).

In late-night metered market ratings (via NBC's press release):

Late-night metered market ratings will return following the Olympics.


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/15/15):

[EDITOR'S NOTE: Due to significant local NFL pre-season preemptions, all Fast Nationals are inflated.]

ABC (3.814 million viewers, #2; adults 18-49: 0.9, #1) claimed the top demo spot on Saturday with its mix of "America's Funniest Home Videos" (4.251 million viewers, #2; adults 18-49: 0.9, #1), "Beyond the Tank" (3.328 million viewers, #6; adults 18-49: 0.8, #T2) and "Boston EMS" (3.864 million viewers, #3; adults 18-49: 0.8, #T2).

The silver then went to CBS (3.896 million viewers, #1; adults 18-49: 0.6, #2) and its repeat lineup of "NCIS: Los Angeles" (3.638 million viewers, #4; adults 18-49: 0.5, #T6), "Criminal Minds" (3.631 million viewers, #5; adults 18-49: 0.5, #T6) and "48 Hours" (4.420 million viewers, #1; adults 18-49: 0.7, #4).

Next up was NBC (2.429 million viewers, #3; adults 18-49: 0.5, #3) and its "P&G Championships: Women's Gymnastics" (2.918 million viewers, #7; adults 18-49: 0.6, #5) coverage followed by a new "Hannibal" (1.452 million viewers, #8; adults 18-49: 0.4, #T8).

And finally, repeats of "Bullseye" (1.361 million viewers, #10; adults 18-49: 0.3, #10) and "Home Free" (1.423 million viewers, #9; adults 18-49: 0.4, #T8) on FOX (1.392 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Scarlett Johansson and musical guest Wiz Khalifa, averaged a 2.3 rating, 6 share in household results in Nielsen's 56 metered markets and a 1.0/5 in adults 18-49 in the 25 markets with Local People Meters, matching the show's highest 18-49 rating in the local people meters in eight weeks (since June 20, with host and musical guest Blake Shelton, 1.1/6).

· Over that span, "SNL" also earned a 1.0 rating in 18-49 on July 18 (with host Kevin Hart and musical guest Sia). In metered-market households, last night's 2.3 is the show's highest rating since that same July 18 telecast (2.4/7).

· Last night's "SNL" was the #1 program of the night on the Big 4 networks in 18-49 in the Local People Meters, beating all the night's primetime programming on those networks.

· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).

Source: Nielsen Media Research





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