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[08/20/16 - 08:42 AM]
"Superstore's" Post-Olympic Telecast Generates Strong Sampling
NBC spins the numbers for Friday, August 19.
[via press release from NBC]

Here are ratings notes from NBC Sports for Friday night based on metered-market results and notes based on fast-affiliate ratings for "Superstore," which are subject to adjustment:

NBC Olympics' Friday Overnight Notes

NBC's Friday night Olympic coverage (9-10:30 p.m. ET), featuring gold medal finals in sprint relays and diving, was #1 in primetime with a 13.6/24 in metered-market households.

NBC's total Friday primetime overnight is 14.2, after adding the 0.64 in metered-market households for NBCSN's extended live primetime coverage.

NBC Olympics through Friday have reached 2.5 BILLION Live Streaming Minutes - Already 1 Billion+ Minutes MORE than combined total of ALL prior Olympics (1.48).

Top local markets for NBC Olympics coverage Friday night: Denver 18.5/35; Atlanta 15.2/25; Columbus 15.2/26; Wash DC 15.0/28; Richmond 15.0/24; Ft. Myers 14.8/24; Salt Lake 14.7/32; Minneapolis 14.7/30; San Diego 14.6/27; West Palm 14.6/23

In Friday fast-affiliate ratings:

A special post-Olympic episode of "Superstore" (apprx. 3.3 rating in 18-49, 10.9 million viewers overall from 10:34-11:02 p.m. ET -- note due to the irregular time period, these results are subject to significant adjustment in official-national ratings):

· Generated strong sampling, currently up significantly versus the previous highest-rated "Superstore" telecast in 18-49 (apprx. 3.3 vs. 2.0 on Nov. 30, 2015, "live plus same day") and total viewers (apprx. 10.9 million vs. 7.206 million on Nov. 30, 2015), with significant adjustment possible.

· Is up versus the "Superstore" season average in 18-49 (apprx. 3.3 vs. 1.6, L+SD) and total viewers (apprx. 10.9 million vs. 5.500 million).

· Will grow substantially via time-shifting and VOD - last season, "Superstore" grew by +31% in L+7 vs. L+SD in 18-49 rating (from a 1.57 to a 2.06) and by 1.1 million viewers overall (5.5 million to 6.6 million).

· Will add many additional viewers via non-liner digital platforms - last season "Superstore" averaged an additional 1.93 rating in 18-49 from non-linear sources, making it NBC's highest rated show on a non-linear basis.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

"SUPERSTORE'S" POST-OLYMPIC TELECAST GENERATES STRONG SAMPLING

IT'S THE HIGHEST-RATED "SUPERSTORE" TO DATE AND THE TOP FRIDAY SCRIPTED PROGRAM ON ANY NET SINCE 2007

A special post-Olympic episode of "Superstore" (3.0 rating in 18-49, 9.7 million viewers overall from 10:34-11:02 p.m. ET):

· Generates strong sampling, with a gain of +50% versus the previous highest-rated "Superstore" telecast in 18-49 (3.0 vs. 2.0 on Nov. 30, 2015, "live plus same day") and +34% in total viewers (9.674 million vs. 7.229 million on Nov. 30, 2015).

· Is up +88% versus the "Superstore" season average in 18-49 (3.0 vs. 1.6) and +76% in total viewers (9.674 million vs. 5.500 million).

· Scores the highest 18-49 rating for a Friday scripted telecast on any network since Feb. 23, 2007 (3.0 for CBS's "Numbers").

· Is the highest-rated Friday comedy telecast on any network since 2005 in 18-49, with ABC's "Hope & Faith" (3.0 in 18-49 on Jan. 14, 2005) and since 2004 in total viewers, also with "Hope & Faith" (10.829 million viewers overall on Feb. 6, 2004).

· L+7: Last season, "Superstore" grew by +31% in L+7 vs. L+SD in 18-49 rating (from a 1.57 to a 2.06) and by 1.1 million viewers overall (5.5 million to 6.6 million).

· Non-Linear Viewership: Last season "Superstore" averaged an additional 1.93 rating in 18-49 on non-linear digital platforms, making it NBC's highest rated show on a non-linear basis.

NOTE: Results are based on "fast official" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· HOPE & FAITH (ABC)
· NUMB3RS (CBS)
· SUPERSTORE (NBC)




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