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[08/26/16 - 09:19 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with NFL Preseason
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (8/25/16):

NBC (5.663 million viewers, #2; adults 18-49: 1.6, #1) was still the demo champ on Thursday with its coverage of "NFL Preseason: Atlanta at Miami" (5.663 million viewers, #3; adults 18-49: 1.6, #2).

CBS (5.714 million viewers, #1; adults 18-49: 1.4, #2) however snapped the Peacock's streak in total viewers with its mix of "The Big Bang Theory" (7.492 million viewers, #1; adults 18-49: 1.4, #3), "Life in Pieces" (5.625 million viewers, #4; adults 18-49: 1.2, #4), "Big Brother 18" (6.098 million viewers, #2; adults 18-49: 1.9, #1) and "Code Black" (4.487 million viewers, #5; adults 18-49: 0.9, #5).

Next up was ABC (3.408 million viewers, #3; adults 18-49: 0.8, #T3) with a new "BattleBots" (3.464 million viewers, #7; adults 18-49: 0.8, #T6) followed by repeats of "$100,000 Pyramid" (3.458 million viewers, #8; adults 18-49: 0.7, #T9) and "Match Game" (3.301 million viewers, #9; adults 18-49: 0.8, #T6).

Meanwhile, FOX (3.206 million viewers, #4; adults 18-49: 0.8, #T3) offered up second runs of "Rosewood" (2.920 million viewers, #10; adults 18-49: 0.7, #T9) and "Bones" (3.493 million viewers, #6; adults 18-49: 0.8, #T6).

And finally, a repeat "DC's Legends of Tomorrow" (0.805 million viewers, #11; adults 18-49: 0.2, #T11) and a new "Beauty and the Beast" (0.707 million viewers, #12; adults 18-49: 0.2, #T11) on The CW (0.756 million viewers, #5; adults 18-49: 0.2, #5) closed out the night.

Week-to-week changes (adults 18-49):
0.00% - Big Brother 18
0.00% - BattleBots (vs. 8/4/16)
-33.33% - Beauty and the Beast (vs. 8/11/16)

Year-to-year changes (adults 18-49):
0.00% - BattleBots (vs. Beyond the Tank (Repeat))
-5.00% - Big Brother 18
-33.33% - Beauty and the Beast (vs. Arrow (Repeat))

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/27/15):

CBS (5.813 million viewers, #1; adults 18-49: 1.4, #1) claimed top honors with the 11th consecutive week with its mix of "The Big Bang Theory" (7.292 million viewers, #1; adults 18-49: 1.5, #2), "Mom" (5.830 million viewers, #3; adults 18-49: 1.2, #3), "Big Brother 17" (6.337 million viewers, #2; adults 18-49: 2.0, #1) and "Under the Dome" (4.543 million viewers, #5; adults 18-49: 0.9, #T5).

The silver then went to NBC (4.939 million viewers, #2; adults 18-49: 1.0, #2) with originals from "Food Fighters" (3.840 million viewers, #6; adults 18-49: 0.9, #T5) and "Dateline NBC" (5.489 million viewers, #4; adults 18-49: 1.1, #4).

Next up was ABC (3.391 million viewers, #3; adults 18-49: 0.7, #3) with a repeat "Beyond the Tank" (3.486 million viewers, #7; adults 18-49: 0.8, #T7) alongside new episodes of "Mistresses" (3.241 million viewers, #9; adults 18-49: 0.8, #T7) and "Rookie Blue" (3.447 million viewers, #8; adults 18-49: 0.5, #T10).

Meanwhile, FOX (2.273 million viewers, #4; adults 18-49: 0.6, #4) served up a new "Boom!" (2.148 million viewers, #11; adults 18-49: 0.7, #9) and a repeat "Bones" (2.398 million viewers, #10; adults 18-49: 0.5, #T10).

And finally, a new "Beauty and the Beast" (1.004 million viewers, #12; adults 18-49: 0.3, #T12) and a repeat "Arrow" (0.910 million viewers, #13; adults 18-49: 0.3, #T12) closed out the evening on The CW (0.957 million viewers, #5; adults 18-49: 0.3, #5). In the netlet's target demo (women 18-34), said duo posted a 0.2 and a 0.2 rating, respectively.

Week-to-week changes (adults 18-49):
+50.00% - Beauty and the Beast
+12.50% - Under the Dome
0.00% - Mistresses
0.00% - Boom!
-4.76% - Big Brother 17
-16.67% - Rookie Blue
-18.18% - Food Fighters
-21.43% - Dateline NBC

Year-to-year changes (adults 18-49):
+4.76% - Dateline NBC (vs. Various)
-11.11% - Mistresses (vs. The Quest)
-18.18% - Under the Dome (vs. Elementary (Repeat))
-20.00% - Big Brother 17
-40.00% - Beauty and the Beast (vs. The Vampire Diaries (Repeat))
-40.00% - Food Fighters (vs. Hollywood Game Night)
-41.67% - Boom! (vs. Sleepy Hollow (Repeat))
-54.55% - Rookie Blue (vs. World's Wildest Commercials)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/7 with an encore telecast; "CBS Summer Showcase," 1.3/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/5 with an encore; "CBS Summer Showcase," 0.2/1 with an encore; and "Jimmy Kimmel Live," 0.5/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.7/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 with an encore in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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