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[08/27/16 - 09:00 AM]
Friday's Broadcast Ratings: CBS, NFL Preseason Snap NBC's Win Streak
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (8/26/16):

CBS (5.057 million viewers, #1; adults 18-49: 1.3, #1) pulled into the top spot on Friday with its coverage of "NFL Preseason: Cleveland at Tampa Bay" (5.057 million viewers, #1; adults 18-49: 1.3, #1).

ABC (4.420 million viewers, #2; adults 18-49: 0.9, #T2) then claimed the silver with its trio of "Shark Tank" (4.244 million viewers, #4; adults 18-49: 0.8, #T5), "Primetime: What Would You Do?" (4.163 million viewers, #5; adults 18-49: 0.9, #T3) and "20/20" (4.854 million viewers, #3; adults 18-49: 0.9, #T3).

Next up was NBC (4.279 million viewers, #3; adults 18-49: 0.9, #T2) with repeats of "America's Got Talent" (3.899 million viewers, #6; adults 18-49: 0.8, #T5) and "Dateline NBC" (5.039 million viewers, #2; adults 18-49: 1.1, #2).

Meanwhile, FOX (2.218 million viewers, #4; adults 18-49: 0.7, #4) offered up an encore of "MasterChef" (2.218 million viewers, #7; adults 18-49: 0.7, #7).

And finally, repeats of "Masters of Illusion" (1.994 million viewers, #10; adults 18-49: 0.5, #T8), another "Masters of Illusion" (2.051 million viewers, #9; adults 18-49: 0.5, #T8) and "Penn & Teller: Fool Us" (2.106 million viewers, #8; adults 18-49: 0.5, #T8) on The CW (2.064 million viewers, #5; adults 18-49: 0.5, #5) closed out the night.

Week-to-week changes (adults 18-49):
+28.57% - 20/20
+12.50% - Primetime: What Would You Do? (vs. 7/29/16)

Year-to-year changes (adults 18-49):
0.00% - Primetime: What Would You Do?
-10.00% - 20/20

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/28/15):

[EDITOR'S NOTE: Due to significant local NFL pre-season preemptions, all Fast Nationals are inflated.]

CBS (5.420 million viewers, #1; adults 18-49: 1.4, #1) pulled into the top spot on Friday with its coverage of "NFL Preseason: Detroit at Jacksonville" (5.420 million viewers, #1; adults 18-49: 1.4, #1).

ABC (4.590 million viewers, #2; adults 18-49: 0.9, #2) then took home the silver with a repeat "Shark Tank" (4.243 million viewers, #5; adults 18-49: 0.8, #T4), the season finale of "Primetime: What Would You Do?" (4.362 million viewers, #4; adults 18-49: 0.9, #3) and a new "20/20" (5.165 million viewers, #2; adults 18-49: 1.0, #2).

Next up was NBC (3.794 million viewers, #3; adults 18-49: 0.7, #3) with repeats of "America's Got Talent" (3.459 million viewers, #6; adults 18-49: 0.7, #6) and "Dateline NBC" (4.463 million viewers, #3; adults 18-49: 0.8, #T4).

Meanwhile, The CW (1.723 million viewers, #4; adults 18-49: 0.5, #4) offered up a new "Masters of Illusion" (1.683 million viewers, #9; adults 18-49: 0.4, #10) and repeats of "Whose Line Is It Anyway?" (1.647 million viewers, #10; adults 18-49: 0.5, #T8) and "Penn & Teller: Fool Us" (1.780 million viewers, #7; adults 18-49: 0.5, #T8). In the netlet's target demo (women 18-34), said trio posted a 0.4, 0.4 and 0.4 rating, respectively.

And finally, second runs of "MasterChef" (1.774 million viewers, #8; adults 18-49: 0.6, #7) and "Gotham" (1.096 million viewers, #11; adults 18-49: 0.3, #11) on FOX (1.435 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening.

Week-to-week changes (adults 18-49):
+42.86% - 20/20
0.00% - Masters of Illusion
-25.00% - Primetime: What Would You Do? (vs. 8/14/15)

Year-to-year changes (adults 18-49):
+25.00% - 20/20
0.00% - Masters of Illusion
-10.00% - Primetime: What Would You Do? (vs. Shark Tank (Repeat))

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7 with an encore telecast; "CBS Summer Showcase," 1.6/4 with an encore; and ABC's "Jimmy Kimmel Live," 2.1/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4 with an encore; "CBS Summer Showcase," 0.4/1 with an encore; and "Jimmy Kimmel Live," 0.7/4 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show with James Corden" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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