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[08/30/16 - 11:29 AM]
Disney Channel and 24-Hour Disney Junior Are No. 1 for Summer 2016 Among Key Target Demographics
Disney Channel spins the numbers for the summer to date.
[via press release from Disney Channel]

Ratings Highlights for Summer 2016 (June - August)

DISNEY CHANNEL AND 24-HOUR DISNEY JUNIOR ARE NO. 1 FOR SUMMER 2016 AMONG KEY TARGET DEMOGRAPHICS

Disney Channel

During Summer 2016, Disney Channel ranked as TV's No. 1 network for the 8th-consecutive summer among Kids 6-11 (397,000/1.7 rating) and 11th-straight summer among Tweens 9-14 (387,000/1.6 rating) and was in the Top 2 cable entertainment networks for the 5th summer in a row in Total Viewers (1.1 million). Competitively, Disney Channel defeated Nickelodeon by double digits in both Kids 6-11 (+13% - 397,000 vs. 350,000) and Tweens 9-14 (+79% - 387,000 vs. 222,000).

Disney Channel reached more viewers than any other kid TV network with 106 million Total Viewers, including over 32 million Kids 2-14 and 44 million Adults 18-49. This was 9% more than the Nickelodeon (97 million) and 29% more than The Cartoon Network (82 million).

Across key digital platforms, Disney Channel content generated 95 million consumer engagements via VOD/STB and an additional 49 million views on the dedicated YouTube Disney Channel.

In primetime, Disney Channel was a Top 5 basic cable network in Total Viewers (1.3 million) and was the No. 1 TV network for the 14th summer in a row in Kids 2-11 and Kids 6-11.

· The premiere of the 100th Disney Channel Original Movie "Adventures in Babysitting" (6/24/16) was the summer's No. 1 cable TV telecast across Kids 2-11 (2.4 million/6.0 rating), Kids 6-11 (1.9 million/8.2 rating) and Tweens 9-14 (1.7 million/7.1 rating) and the No. 1 telecast across kid cable TV networks in Total Viewers (4.8 million) and Adults 18-49 (1.3 million/1.0 rating). To date, "Adventures in Babysitting" has generated 4.5 million consumer engagements from 2.3 million unique set-top-boxes.

· Launching in mid-summer (July 22), "Elena of Avalor" ranked as the summer's No. 1 TV series in Kids 2-11 (1.3 million/3.3 rating) and the No. 1 animated series across kid cable TV networks in Total Viewers (2.5 million) and Women 18-49 (592,000/0.9 rating). The series added an additional 2.7 million consumer engagements via VOD/STB and has reached 33.0 million Total Viewers, including 12.9 million Kids 2-11 and 11.6 million Adults 18-49.

· The simulcast July 22 launch of "Elena of Avalor" on Disney Channel and 24-hour Disney Junior channel was the No. 1 animated TV telecast of the summer in Kids 2-11 (2.4 million/6.1 rating) and the No. 1 animated cable TV telecast in Total Viewers (4.5 million).

· Among preschooler networks, "Elena of Avalor" on the 24-hour Disney Junior channel was the No. 1 series of the summer in Total Viewers (802,000) and Kids 2-5 (321,000/2.1 rating).

· "Girl Meets World" was the No. 1 TV series in Tweens 9-14 (788,000/3.3 rating) and the No. 1 series among kid cable TV networks in Total Viewers (2.6 million) and Adults 18-49 (896,000/0.7 rating) and added an additional 5 million consumer engagements via VOD/STB.

· "Girl Meets World" reached 39 million Total Viewers during the summer, including 12 million Kids 2-11 and 14 million Adults 18-49.

· "Girl Meets World" accounted for the summer Top 8 series telecasts on the kid networks.

Disney Junior

The 24-hour Disney Junior channel ranked as the summer's No. 1 Total Day preschooler TV network for the 4th-consecutive summer in Total Viewers (530,000), Kids 2-5 (215,000/1.4 rating) and Adults 18-49 (161,000 - No. 1 summer on record), delivering the Top 8 series on the dedicated networks, led by newcomer "Elena of Avalor."

Disney Junior-branded programming reached 49 million Total Viewers for the summer - including 11 million Kids 2-8 and 20 million Adults 18-49 - and amassed 55 million consumer engagements via VOD/STB and 36 million video views via the YouTube Disney Junior channel.

· The channel delivered the Top 8 series across preschooler TV networks in both Total Viewers and Kids 2-5 (Top 5 below):

# P2+
Program Day (s) t/c 000s
ELENA OF AVALOR MTWTFSS 30 802
LION GUARD MTWTFSS 179 712
DOC MCSTUFFINS MTWTFSS 263 669
GOLDIE & BEAR MTWTFSS 278 663
MILES FROM TOMORROWLAND MTWTFSS 169 660

# P2-5
Program Day (s) t/c US AA 000s
ELENA OF AVALOR MTWTFSS 30 2.1 321
LION GUARD MTWTFSS 179 1.9 299
GOLDIE & BEAR MTWTFSS 278 1.8 278
MILES FROM TOMORROWLAND MTWTFSS 169 1.8 276
DOC MCSTUFFINS MTWTFSS 263 1.8 274

· Disney Junior Channel exceeded Nick Jr. double digits among target demographics: Total Viewers (+24% - 530,000 vs. 426,000), Kids 2-5 (+18% - 215,000 vs. 182,000), Boys 2-5 (+30% - 109,000 vs. 84,000) and Adults 18-49 (+44% - 161,000 vs. 112,000).

· Disney Junior Channel towered over Sprout by triple digits across the board: Total Viewers (+261% - 530,000 vs. 147,000), Kids 2-5 (+271% - 215,000 vs. 58,000), Girls 2-5 (+242% - 106,000 vs. 31,000), Boys 2-5 (+304% - 109,000 vs. 27,000) and Adults 18-49 (+313% - 161,000 vs. 39,000).

Source: NTI, 5/30/16-8/14/06, Live +7 U.S. ratings. Total Day rank streaks include ties based on rating. Kid/Tween Series ranks based on originals only with minimum 4 telecasts. Preschooler series ranks based on all airings. Digital: Comscore/Rentrak. Reach: NPower, 6-minute qualifier. YouTube: YT Analytics for YouTube Disney Channel/YouTube Disney Junior.





  [august 2016]  
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· ADVENTURES IN BABYSITTING (DISNEY)
· ELENA OF AVALOR (DISNEY JUNIOR)
· GIRL MEETS WORLD (DISNEY)




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