or


[08/30/16 - 02:25 PM]
Freeform Shines Across Multiple Digital Platforms During Summer 2016
Freeform spins the numbers for the summer to date.

[via press release from Freeform]

Ratings for Summer 2016 (June - August)

Freeform Shines Across Multiple Platforms During Summer 2016

Primetime

During Summer 2016, Freeform delivered the Top 2 scripted basic cable series with "Pretty Little Liars" and "The Fosters" and Top 2 ad-supported cable comedies with "Baby Daddy" and "Young & Hungry" among its core Women 18-34 demographic. The network was the No. 4 basic cable network in Prime in target demographics and placed among the Top 10 basic cable networks in Adults 18-34 (No. 8), Women 18-49 (No. 9), Viewers 12-34 (No. 7) and Females 12-34 (No. 3).

· Freeform reached over 70 million Total Viewers during Summer 2016, 20 million more than MTV (50 million), 32 million more than VH-1 (38 million) and 24 million more than E! (46 million).

· Freeform remains the No. 1 most social TV network with 332 million social engagements season to date across Facebook, Instagram, Tumblr and Twitter, powered by the No. 1 scripted TV show, "Pretty Little Liars" (214 million).

· Freeform's original series amassed over 30 million consumer engagements across digital platforms and Set-Top Box VOD orders.

· Freeform's mobile app was the No. 1 network app in July in time spent viewing with nearly 5 hours of viewing per visitor (288.6 minutes). The app also ranked in the Top 5 in unique visitors among cable networks (No. 2 - 809,000) and overall networks (No. 5) apps, amassing more app uniques than The CW, FOX, Lifetime, VH-1 and MTV.

Original Series

· "Guilt": Building in the weeks leading into its season finale, "Guilt" ranked among the Top 10 scripted series on Mondays at 9 o'clock among key target Adult and Female 18-34 and 12-34 demographics and overall reached 7.6 million Total Viewers, including 3.5 million Adults 18-49 and 2.7 million Viewers 12-34. On digital platforms, "Guilt" added another 3.0 million consumer engagements across digital platforms and VOD/STB.

· "The Fosters": During its critically-acclaimed summer season, "The Fosters" ranked as the No. 1 scripted cable series in the Monday 8 p.m. hour in Total Viewers (1.6 million) and across Adults 18-34 (506,000/0.7 rating), Women 18-34 (410,000/1.2 rating), Adults 18-49 (881,000/0.7 rating), Women 18-49 (696,000/1.1 rating), Viewers 12-34 (739,000/0.8 rating) and Females 12-34 (618,000/1.3 rating). The series generated an additional 4.4 million consumer engagements across digital platforms and VOD/STB.

· Overall, "The Fosters" was the No.2 scripted basic cable series of the summer in Women 18-34 and the No. 2 basic cable drama in Viewers 12-34 and Females 12-34, behind only "Pretty Little Liars."

· The series has reached 6.5 million Total Viewers summer season to date, including 4.1 million Viewers 12-49.

· "The Fosters" posted solid gains over the previous season including by double digits in Adults 18-49 (+15% - 881,000 vs. 766,000) and Women 18-49 (+14% - 696,000 vs. 613,000).

· "Pretty Little Liars": Social media darling "Pretty Little Liars" once again ranked as the No. 1 scripted basic cable series of the summer in Adults 18-34 (984,000/1.4 rating), Viewers 12-34 (1.4 million/1.5 rating) and across key female (12-34/18-34/18-49) demographics, as the No. 1 cable series in its time period in Adults 18-49 (1.4 million/1.1 rating) and No. 1 entertainment cable series in Total Viewers (2.3 million). The series added another 13.2 million consumer engagements across digital platforms and VOD/STB.

· Season to date, "Pretty Little Liars" is the No. 1 most social scripted TV show 214 million Total Engagements across Facebook, Instagram, Tumblr and Twitter:

· No. 1 scripted show on Instagram with 5.8 million Total Fans and 85.8 million Total Engagements

· 3.7 million Twitter followers and holder of the Top 6 most-tweeted scripted telecasts in cable TV history

· Remains one of Snapchat's fastest-growing brands with over 1.6 million Friends

· No. 1 scripted show on Pinterest

· "Dead of Summer": With a cultish social following, "Dead of Summer" was the No. 1 new most social linear summer TV series with over 1.5 million engagements across Facebook, Instagram, Tumblr and Twitter and was the No. 2 new series overall in Females 12-34. Moreover, the series adds nearly 3.5 million consumer engagements with digital platform viewing.

· "Dead of Summer" ranked among the Top 5 cable series in its hour in Women 18-34 (No. 4 - 204,000/0.6 rating) and Females 12-34 (No. 4 - 301,000/0.7 rating) and among the Top 10 in Adults 18-34 (No. 9 - 259,000/0.4 rating) and Viewers 12-34 (No. 10 - 378,000/0.4 rating).

· Wednesday Comedy Block: "Baby Daddy" and "Young & Hungry" were the Top 2 original ad-supported cable comedies of the summer across Adults 18-34, Women 18-34, Viewers 12-34 and Females 12-34, reaching a combined 10 million Total Viewers, including over 5 million Adults 18-49, and generated an additional 6.5 million consumer engagements via digital platform viewing.

· In their time periods, both "Baby Daddy" and "Young & Hungry" ranked as cable's No. 1 series across target 18-34 and 12-34 categories and were the No. 1 original cable comedies in Adults 18-49.

· Both "Baby Daddy" and "Young & Hungry" grew season to season in Total Viewers and among key 18-34, 18-49 and 12-34 demographics.

Source: NTI, Live + 7 U.S. ratings: 5/30/16-8/14/16: Series Ranks: Cable Prime, Originals Only, min. 4x. Reach: NPower, 5/28/16-8/28/16, 6-minute qualifier. Social Media Sources: ListenFirst. Digital: WATCH Freeform, MVPD platforms, Hulu, VOD/STB.





  [august 2016]  
S
M
T
W
T
F
S
 


· BABY DADDY (FREEFORM)
· DEAD OF SUMMER (FREEFORM)
· FOSTERS, THE (FREEFORM)
· GUILT (FREEFORM)
· PRETTY LITTLE LIARS (FREEFORM)
· YOUNG & HUNGRY (FREEFORM)





most recent ratings | view all posts
[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.

[03/20/17 - 01:59 PM]
Travel Channel's Hit Series "Expedition Unknown" Scores Highest-Rated Episode Ever
Travel Channel further spins the numbers for Wednesday, March 15.

[03/20/17 - 12:50 PM]
2017 NCAA Tournament Is Most-Watched in 24 Years Across Television Through First Sunday, Plus Record-Setting Digital Consumption
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/20/17 - 12:49 PM]
2017 People's Choice Award Winner for "Favorite Cable TV Comedy," Freeform's "Baby Daddy," Hits 9-Month Highs for Its Season 6 Premiere
Freeform further spins the numbers for Monday, March 13.

[03/20/17 - 08:35 AM]
Sunday's Broadcast Ratings: NCAA Men's Basketball Gives CBS Another Boost
The Eye once again leads the night in total viewers and adults 18-49.

[03/19/17 - 08:43 AM]
Saturday's Broadcast Ratings: CBS, NCAA Hold Off ABC, NBA
The Eye wins the night in both total viewers and adults 18-49.

[03/18/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Demos with NCAA Coverage
The Eye wins the night among adults 18-49 while ABC is the most-watched network.

[03/17/17 - 09:15 AM]
Thursday's Broadcast Ratings: ABC Dramas Hold Off NCAA Coverage on CBS
The Alphabet wins the night in both total viewers and adults 18-49.

[03/16/17 - 07:43 PM]
Wednesday's Broadcast Ratings: ABC Wins Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.