or


[08/30/16 - 02:25 PM]
Freeform Shines Across Multiple Digital Platforms During Summer 2016
Freeform spins the numbers for the summer to date.

[via press release from Freeform]

Ratings for Summer 2016 (June - August)

Freeform Shines Across Multiple Platforms During Summer 2016

Primetime

During Summer 2016, Freeform delivered the Top 2 scripted basic cable series with "Pretty Little Liars" and "The Fosters" and Top 2 ad-supported cable comedies with "Baby Daddy" and "Young & Hungry" among its core Women 18-34 demographic. The network was the No. 4 basic cable network in Prime in target demographics and placed among the Top 10 basic cable networks in Adults 18-34 (No. 8), Women 18-49 (No. 9), Viewers 12-34 (No. 7) and Females 12-34 (No. 3).

· Freeform reached over 70 million Total Viewers during Summer 2016, 20 million more than MTV (50 million), 32 million more than VH-1 (38 million) and 24 million more than E! (46 million).

· Freeform remains the No. 1 most social TV network with 332 million social engagements season to date across Facebook, Instagram, Tumblr and Twitter, powered by the No. 1 scripted TV show, "Pretty Little Liars" (214 million).

· Freeform's original series amassed over 30 million consumer engagements across digital platforms and Set-Top Box VOD orders.

· Freeform's mobile app was the No. 1 network app in July in time spent viewing with nearly 5 hours of viewing per visitor (288.6 minutes). The app also ranked in the Top 5 in unique visitors among cable networks (No. 2 - 809,000) and overall networks (No. 5) apps, amassing more app uniques than The CW, FOX, Lifetime, VH-1 and MTV.

Original Series

· "Guilt": Building in the weeks leading into its season finale, "Guilt" ranked among the Top 10 scripted series on Mondays at 9 o'clock among key target Adult and Female 18-34 and 12-34 demographics and overall reached 7.6 million Total Viewers, including 3.5 million Adults 18-49 and 2.7 million Viewers 12-34. On digital platforms, "Guilt" added another 3.0 million consumer engagements across digital platforms and VOD/STB.

· "The Fosters": During its critically-acclaimed summer season, "The Fosters" ranked as the No. 1 scripted cable series in the Monday 8 p.m. hour in Total Viewers (1.6 million) and across Adults 18-34 (506,000/0.7 rating), Women 18-34 (410,000/1.2 rating), Adults 18-49 (881,000/0.7 rating), Women 18-49 (696,000/1.1 rating), Viewers 12-34 (739,000/0.8 rating) and Females 12-34 (618,000/1.3 rating). The series generated an additional 4.4 million consumer engagements across digital platforms and VOD/STB.

· Overall, "The Fosters" was the No.2 scripted basic cable series of the summer in Women 18-34 and the No. 2 basic cable drama in Viewers 12-34 and Females 12-34, behind only "Pretty Little Liars."

· The series has reached 6.5 million Total Viewers summer season to date, including 4.1 million Viewers 12-49.

· "The Fosters" posted solid gains over the previous season including by double digits in Adults 18-49 (+15% - 881,000 vs. 766,000) and Women 18-49 (+14% - 696,000 vs. 613,000).

· "Pretty Little Liars": Social media darling "Pretty Little Liars" once again ranked as the No. 1 scripted basic cable series of the summer in Adults 18-34 (984,000/1.4 rating), Viewers 12-34 (1.4 million/1.5 rating) and across key female (12-34/18-34/18-49) demographics, as the No. 1 cable series in its time period in Adults 18-49 (1.4 million/1.1 rating) and No. 1 entertainment cable series in Total Viewers (2.3 million). The series added another 13.2 million consumer engagements across digital platforms and VOD/STB.

· Season to date, "Pretty Little Liars" is the No. 1 most social scripted TV show 214 million Total Engagements across Facebook, Instagram, Tumblr and Twitter:

· No. 1 scripted show on Instagram with 5.8 million Total Fans and 85.8 million Total Engagements

· 3.7 million Twitter followers and holder of the Top 6 most-tweeted scripted telecasts in cable TV history

· Remains one of Snapchat's fastest-growing brands with over 1.6 million Friends

· No. 1 scripted show on Pinterest

· "Dead of Summer": With a cultish social following, "Dead of Summer" was the No. 1 new most social linear summer TV series with over 1.5 million engagements across Facebook, Instagram, Tumblr and Twitter and was the No. 2 new series overall in Females 12-34. Moreover, the series adds nearly 3.5 million consumer engagements with digital platform viewing.

· "Dead of Summer" ranked among the Top 5 cable series in its hour in Women 18-34 (No. 4 - 204,000/0.6 rating) and Females 12-34 (No. 4 - 301,000/0.7 rating) and among the Top 10 in Adults 18-34 (No. 9 - 259,000/0.4 rating) and Viewers 12-34 (No. 10 - 378,000/0.4 rating).

· Wednesday Comedy Block: "Baby Daddy" and "Young & Hungry" were the Top 2 original ad-supported cable comedies of the summer across Adults 18-34, Women 18-34, Viewers 12-34 and Females 12-34, reaching a combined 10 million Total Viewers, including over 5 million Adults 18-49, and generated an additional 6.5 million consumer engagements via digital platform viewing.

· In their time periods, both "Baby Daddy" and "Young & Hungry" ranked as cable's No. 1 series across target 18-34 and 12-34 categories and were the No. 1 original cable comedies in Adults 18-49.

· Both "Baby Daddy" and "Young & Hungry" grew season to season in Total Viewers and among key 18-34, 18-49 and 12-34 demographics.

Source: NTI, Live + 7 U.S. ratings: 5/30/16-8/14/16: Series Ranks: Cable Prime, Originals Only, min. 4x. Reach: NPower, 5/28/16-8/28/16, 6-minute qualifier. Social Media Sources: ListenFirst. Digital: WATCH Freeform, MVPD platforms, Hulu, VOD/STB.





  [august 2016]  
S
M
T
W
T
F
S
 


· BABY DADDY (FREEFORM)
· DEAD OF SUMMER (FREEFORM)
· FOSTERS, THE (FREEFORM)
· GUILT (FREEFORM)
· PRETTY LITTLE LIARS (FREEFORM)
· YOUNG & HUNGRY (FREEFORM)





most recent ratings | view all posts
[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.

[06/17/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Wednesday, "Nightline" scored its most-watched telecast (1.049 million) in 5 months and strongest delivery in Adults 25-54 (404,000) in 1 year.

[06/17/25 - 12:01 PM]
Netflix Top 10 Week of June 9: "Tyler Perry's Straw" Has Biggest Week for a Film in 2025
"Ginny & Georgia's" third season maintained its No. 1 spot on the English TV List with 16.9 million views, as fans saw their favorite characters pushed "to the limit."

[06/17/25 - 07:27 AM]
ESPN Delivered Third Most-Watched WNBA Game Ever on ABC: New York Liberty Vs Indiana Fever Averaged 2.2 Million Viewers, Up 76% from Last Year's ABC Average
Said coverage peaked at 2.8 million viewers.

[06/10/25 - 04:46 PM]
Premiere Episode of NBC's New Unscripted Series "Destination X" Is Now Up to 4.2 Million Viewers Across All Platforms
To date, the series has reached more than 9 million viewers across all platforms.