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[09/04/16 - 08:45 AM]
"Saturday Night Live" Is the Night's Top-Rated Non-Sports Telecast on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, September 3.

[via press release from NBC]

In Late-Night Metered-Market Household Averages for Saturday Night:

· An encore telecast of "Saturday Night Live," with host and musical guest Ariana Grande, averaged a 2.1 rating, 6 share in household results from the 56 markets metered by Nielsen Media Research and a 0.8/5 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" was the night's top-rated non-sports telecast on the Big 4 networks in 18-49 in the local people meters, topping all primetime entertainment programs on those nets in that key demo

· Note that "SNL" adds significant viewership via time-shifting, with originals this past season growing by +49% going from L+SD to L+7 in adults 18-49 (1.83 to 2.72) and +2.090 million persons in total viewers (6.051 million to 8.141 million).

Saturday Primetime Ratings:

A rebroadcast of "America's Got Talent" (0.4/2 in 18-49, 2.3 million viewers overall from 8-9 p.m. ET):

· Ties for #2 in the time period among ABC, CBS, NBC and Fox in 18-49 and is #2 outright among those nets in total viewers.

"Aquarius" (0.2/1 in 18-49, 1.2 million viewers overall from 9-10 p.m. ET):

· Will increase substantially via time-shifting and VOD - the prior week's 9 p.m. telecast grew by +41% in 18-49 (0.27 to 0.38) and +456,000 viewers overall going from L+SD to L+3 Nielsens, with last week's two episodes delivering the two biggest L+3 lifts of the night on the Big 4 in 18-49 percentage, 18-49 rating and overall viewers..

A second telecast of "Aquarius" (0.2/1 in 18-49, 1.2 million viewers overall from 10-11 p.m. ET):

· Maintains 100% of its 18-49 lead-in.

· Is close to rounding up to a 0.3 in 18-49 (currently reporting a 0.245 in these prelim fast-affiliate ratings).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· AMERICA'S GOT TALENT (NBC)
· AQUARIUS (NBC)
· SATURDAY NIGHT LIVE (NBC)





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