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[09/10/16 - 08:32 AM]
Friday's Broadcast Ratings: "Dateline NBC" Tops the Competition
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (9/9/16):

NBC (5.262 million viewers, #1; adults 18-49: 1.0, #1) was Friday's top draw thanks to its coverage of "Stand Up to Cancer" (2.792 million viewers, #5; adults 18-49: 0.6, #T3) and a new two-hour "Dateline NBC" (6.497 million viewers, #1; adults 18-49: 1.2, #1).

ABC (3.554 million viewers, #2; adults 18-49: 0.6, #2) then was the number two draw with its mix of "Stand Up to Cancer" (2.531 million viewers, #6; adults 18-49: 0.5, #6), "20/20" (3.598 million viewers, #4; adults 18-49: 0.6, #T3) and another "20/20" (4.535 million viewers, #2; adults 18-49: 0.7, #2).

Next up was CBS (3.294 million viewers, #3; adults 18-49: 0.5, #3) and specials "Stand Up to Cancer" (2.443 million viewers, #7; adults 18-49: 0.4, #T7) and "10th Annual ACM Honors" (3.720 million viewers, #3; adults 18-49: 0.6, #T3).

Meanwhile, The CW (1.508 million viewers, #4; adults 18-49: 0.3, #T4) served up a new "Masters of Illusion" (1.461 million viewers, #10; adults 18-49: 0.3, #T9), a repeat "Masters of Illusion" (1.491 million viewers, #9; adults 18-49: 0.3, #T9) and a new "Penn & Teller: Fool Us" (1.540 million viewers, #8; adults 18-49: 0.4, #T7).

And finally, FOX (1.139 million viewers, #5; adults 18-49: 0.3, #T4) closed out the evening with "Stand Up to Cancer" (1.135 million viewers, #12; adults 18-49: 0.3, #T9) and an encore of "MasterChef" (1.144 million viewers, #11; adults 18-49: 0.3, #T9).

Week-to-week changes (adults 18-49):
+50.00% - Dateline NBC (vs. 7/29/16)
+50.00% - Masters of Illusion (vs. 7/29/16)
0.00% - Penn & Teller: Fool Us
-22.22% - 20/20

Year-to-year changes (adults 18-49):
+9.09% - Dateline NBC
0.00% - Masters of Illusion
0.00% - Penn & Teller: Fool Us (vs. Penn & Teller: Fool Us (Repeat))
-22.22% - 20/20

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; "Late Show with Stephen Colbert," 1.5/4; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.5/5 in metered-market households) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/2 in adults 18-49 with an encore in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/11/15):

NBC (4.333 million viewers, #1; adults 18-49: 0.9, #1) was the network to beat on Friday with its presentation of "Think It Up" (2.020 million viewers, #8; adults 18-49: 0.5, #T4) and a two-hour "Dateline NBC" (5.490 million viewers, #1; adults 18-49: 1.1, #1).

ABC (2.852 million viewers, #3; adults 18-49: 0.7, #2) then claimed the silver with its mix of "Think It Up" (2.088 million viewers, #6; adults 18-49: 0.4, #T6), "Shark Tank" (2.733 million viewers, #5; adults 18-49: 0.7, #3) and "20/20" (3.736 million viewers, #4; adults 18-49: 0.9, #2).

Next up was CBS (3.676 million viewers, #2; adults 18-49: 0.4, #T3) and its trio of "Think It Up" (2.086 million viewers, #7; adults 18-49: 0.4, #T6), "Hawaii Five-0" (3.902 million viewers, #3; adults 18-49: 0.4, #T6) and "Blue Bloods" (5.041 million viewers, #2; adults 18-49: 0.5, #T4).

Meanwhile, FOX (0.780 million viewers, #5; adults 18-49: 0.2, #5) offered up its "Think It Up" (0.870 million viewers, #12; adults 18-49: 0.3, #T10) coverage and repeat "Gotham" (0.691 million viewers, #13; adults 18-49: 0.2, #13).

And finally, The CW (1.488 million viewers, #4; adults 18-49: 0.4, #T3) closed out the evening with a new "Masters of Illusion" (1.637 million viewers, #9; adults 18-49: 0.3, #T10) and repeats of "Whose Line Is It Anyway?" (1.317 million viewers, #11; adults 18-49: 0.3, #T10) and "Penn & Teller: Fool Us" (1.499 million viewers, #10; adults 18-49: 0.4, #T6). In the netlet's target demo (women 18-34), said trio posted a 0.3, 0.3 and 0.4 rating, respectively.

Week-to-week changes (adults 18-49):
+28.57% - 20/20
+10.00% - Dateline NBC (vs. 8/21/15)
-25.00% - Masters of Illusion (vs. 8/28/15)

Year-to-year changes (adults 18-49):
0.00% - 20/20
-15.38% - Dateline NBC
-25.00% - Masters of Illusion

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.6/9; "Late Show with Stephen Colbert," 2.8/7; and ABC's "Jimmy Kimmel Live," 1.6/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.3/7; "Late Show," 0.8/4; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.6/5 in metered-market households) beat CBS's "Late Late Show" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.4/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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