[09/16/16 - 09:18 AM]
E!'s "Rob & Chyna" Scores Cable's Biggest Unscripted Launch of the Year with Young Adults and Women
E! further spins the numbers for Sunday, September 11.

[via press release from E!]


New Kardashian Spin-Off Dominates on Sunday Night at 9pm and Across Social Media, Followed by "WAGS" Hitting Its Series High at 10pm

E!'s Overall Growth and Momentum Includes Increases of +5% with Adults 18-49 and +8% with Women 18-49 in Third Quarter to Date

Los Angeles, CA, September 16, 2016 - E!'s new docu-series "Rob & Chyna," which follows the lives of Rob Kardashian and his fiancée Blac Chyna, delivered 2.7M Total Viewers, 1.9M Adults 18-49, 1.2M Adults 18-34, 1.4M Women 18-49 and 1.0M Women 18-34 in its series premiere on Sunday, September 11 at 9pm in L3s. The series premiere ranks as cable's most watched unscripted launch of the year among Adults 18-34, Women 18-34 and Women 18-49, marking the second year in a row that E! has delivered cable's biggest unscripted series debut ("I Am Cait" in 2015).

"Rob & Chyna" also ranks as one of the top 10 series launches in network history across all demos. "Rob & Chyna" delivered a median age of 31 and won the night with Women 18-34 while ranking #2 among Adults and Women 18-49 and Adults 18-34. The series builds on the extraordinary success of mega-hit "Keeping Up with the Kardashians," currently in its 12th season, and continues to drive E!'s ongoing growth, which includes gains of +5% with Adults 18-49 and +8% with Women 18-49 in third quarter 2016 to date.

Socially, "Rob & Chyna" was the #1 most Tweeted (non-sports) TV series on Sunday, and boosted the Kardashians' cross-channel social engagement to 2.1M over three days following the premiere.

"Rob & Chyna" goes behind closed doors to witness what happens when new couple Rob Kardashian and Blac Chyna embark on building a life together as a newly engaged couple with a baby on the way. The six episode, one-hour docu-series features an unfiltered look inside their private world as they discover one another's quirks, celebrate new beginnings, suffer some setbacks, and begin to blend their outspoken families. The series will continue to air Sundays at 9pm this fall on E!

In its second season, hit series "WAGS" (Wives and Girlfriends of Sports Stars) scored a series high on Sunday night at 10pm with 798k Adults 18-49 and 1.1M Total Viewers. The one-hour series takes viewers on a wild ride into the lives of some of today's hottest professional athletes from the perspective of the women who stand by their side.

About E! Entertainment

E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S. "E! News" airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," "#RichKids of Beverly Hills," "Botched," "Hollywood Medium with Tyler Henry," "WAGS," and "Fashion Police," as well as the network's first original scripted series "The Royals." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.

  [september 2016]  

· WAGS (E)

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