Quick Take for Sunday, September 18, 2016
(Fast National Live + Same Day Program Ratings)
ABC's 'Emmy Awards' Telecast Holds Steady in Viewers to Draw the Net's Biggest Non-Sports Audience to the Time Slot Since February With the Oscars
'Emmys' Stand as Sunday's No. 1 Entertainment Broadcast in Adults 18-49
Live + Same Day Results:
"The 68th Primetime Emmy Awards" (8:00-11:00 p.m.):
Up against big NFL-fueled competition from Sunday Night Football on NBC (Minnesota Vikings-Green Bay Packers) and an NFL-overrun inflated CBS (Colts-Broncos), ABC's telecast of "The 68th Primetime Emmy Awards" attracted an average audience of 11.3 million viewers, retaining 95% of its year-ago audience (11.9 million on 9/20/15). Please note: Last year, the awards show on Fox had the added advantage of airing out of the late-afternoon Sunday NFL game, which led into primetime and the "Emmy" telecast on the East Coast. The 2016 "Emmy Awards" ranked as the No. 1 broadcast entertainment program of the night in Adults 18-49 (2.8 rating).
· One night prior to the start of the 2016-17 TV Season, the "Emmy Awards" offered ABC a broad promotional platform for its fall lineup. Nielsen reports 25.9 million unique viewers tuned in to at least some portion of the telecast (viewers that watched 6 minutes or more of the show).
· "The 68th Primetime Emmy Awards" drew ABC's largest non-sports audience in the 3-hour time period since its Academy Awards telecast in February - since 2/28/16.
· Social Activity: 1.4 million people generated 2.7 million social media interactions across Facebook and Twitter during the "Primetime Emmy Awards" on ABC.
Source: The Nielsen Company, Fast National Live + Same Day Program Ratings and Nielsen, Social Content Ratings data for 9/18/16.