CROWN MEDIA FAMILY NETWORKS DOMINATES WEEKEND TV RATINGS WITH NEW, ORIGINAL MOVIES
Hallmark Channel #1 Cable Network in Saturday Prime Time;
Hallmark Movies & Mysteries Original Movie is Most-Watched Program in Network History
New York, NY, October 4 - Hallmark Channel powered itself to be the #1 cable television network in Prime Time on Saturday, October 1 (8-11 p.m.), with the new, original movie "Love on a Limb" (9-11 p.m.). The movie, the first in the network's "Fall Harvest" seasonal movie franchise, was also the most-watched and highest-rated among HH and Total Viewers in the 9-11 p.m. time period.
Additionally, sister network Hallmark Movies & Mysteries' Sunday, October 2, premiere of the new, original movie "The Irresistible Blueberry Farm" scored with viewers, becoming the most-watched program among HH in the history of the network, and 2nd most-watched among Total Viewers in network history.
Key Nielsen Highlights for Hallmark Channel (L+SD)
· Hallmark Channel was the #1 HH rated cable television network on Saturday, October 1, in Prime Time
· Hallmark Channel's "Love on a Limb" averaged a 2.2 HH rating and 2.3 million total viewers
· "Love on a Limb" ranked as the #1 HH rated program of the day, excluding sports
· The movie was the week's most engaging original movie premiere on Twitter across broadcast and cable
Key Nielsen Highlights for Hallmark Movies & Mysteries (L+SD)
· Hallmark Movies & Mysteries was the #2 HH rated cable network on Sunday, October 2, in Prime Time
· "The Irresistible Blueberry Farm" was the most-watched program among HH in the history of the network, and 2nd most-watched among Total Viewers in network history
· The movie garnered a 1.7 HH rating and 1.4 million total viewers, becoming the highest-rated movie of the day
· "The Irresistible Blueberry Farm" was Sunday's most social original movie premiering on broadcast and cable across Facebook and Twitter
· In its 9-11 p.m. time period, the original movie boosted the network to be the 2nd highest-rated among HH and Total Viewers
"Fall Harvest," one of Hallmark Channel's annual tent pole programming events, is part of a core strategy to establish seasonal and celebratory franchises throughout the year. In addition to its highly-rated "Countdown to Christmas," the network features year-round franchises including "Countdown to Valentine's Day," "Spring Fling," and "June Weddings."
In "Love on a Limb," when the mayor hires a handsome landscaper to cut down a small town's beloved oak tree, Aimie takes it upon herself to try and save it - by chaining herself to it. As the landscaper attempts to wait her out, the two find that the tree brings them more than they could've imagined in life and love. Stars Ashley Williams, Trevor Donovan and Marilu Henner.
In "The Irresistible Blueberry Farm," Ellen Branford, a high-powered attorney, finds love, purpose, and the promise of a simpler life when she sets off on a journey to fulfill her grandmother's dying wish - to find the hometown boy she once loved and give him her last letter. "The Irresistible Blueberry Farm" is a Crown Media Production starring Alison Sweeney, Marc Blucas and Shirley Jones. Executive producers are Jonathan Axelrod, Alison Sweeney, Alan Ett and Melissa Salmons. Based on the book The Irresistible Blueberry Bakeshop & Café by Mary Simses.
Source: Nielsen, September 26-October 2, 2016; Nielsen Social Content Ratings.
ABOUT CROWN MEDIA FAMILY NETWORKS
Crown Media Family Networks is the umbrella unit subsidiary of Hallmark Cards, Inc., housing cable's leading family friendly networks, Hallmark Channel and Hallmark Movies & Mysteries, as well as their corresponding digital extensions HallmarkChannel.com and HallmarkMoviesandMysteries.com. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to 90 million subscribers and Hallmark Movies & Mysteries in 68 million homes in the United States. Hallmark Channel features an ambitious slate of new, original content, including movies; scripted series, such as "When Calls the Heart," and "Good Witch" and "Chesapeake Shores"; annual specials including "Hero Dog Awards" and "Kitten Bowl"; world premieres of Hallmark Hall of Fame presentations, and a daily, two-hour lifestyle show, "Home & Family." Hallmark Channel is also home to the popular annual holiday franchise "Countdown to Christmas," featuring a lineup of 24/7 holiday programming. Rounding out the network's lineup are television's most beloved comedy and drama series, including "The Golden Girls," "The Middle," "Frasier," "Last Man Standing" and "Home Improvement." Hallmark Movies & Mysteries is a separate 24-hour, digital cable network featuring a unique mix of new, original movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also features its own annual holiday programming franchise, "Most Wonderful Movies of Christmas," as well as presentations from the multi-award-winning Hallmark Hall of Fame library.
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