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[10/30/16 - 09:55 AM]
Saturday's Broadcast Ratings: World Series Claims Top Spot for FOX
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (10/29/16):

FOX (15.056 million viewers, #1; adults 18-49: 3.8, #1) was the top draw on Saturday with its coverage of the "World Series, Game 4" (15.056 million viewers, #1; adults 18-49: 3.8, #1).

ABC (4.653 million viewers, #2; adults 18-49: 1.4, #2) then was a distant second with "Saturday Night College Football" (4.653 million viewers, #2; adults 18-49: 1.4, #2).

Next up was NBC (3.289 million viewers, #3; adults 18-49: 0.6, #3) with "Dateline NBC" (3.601 million viewers, #4; adults 18-49: 0.6, #T3) and a repeat "Saturday Night Live" (2.666 million viewers, #6; adults 18-49: 0.6, #T3).

And finally, repeats of "Hawaii Five-0" (2.824 million viewers, #5; adults 18-49: 0.4, #T6) and "Criminal Minds" (2.457 million viewers, #7; adults 18-49: 0.4, #T6) plus a new "48 Hours" (3.993 million viewers, #3; adults 18-49: 0.6, #T3) on CBS (3.091 million viewers, #4; adults 18-49: 0.5, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· "Saturday Night Live" has delivered its highest metered-market household rating for an encore telecast since February 2015.

· The Oct. 29 "Saturday Night Live" rebroadcast, with host Margot Robbie and musical guest The Weeknd, averaged a 3.4 rating, 9 share in household results from the 56 markets metered by Nielsen Media Research and a 1.3/7 in adults 18-49 in the 25 markets with local people meters.

· It's the show's highest metered-market household rating for an encore since Feb. 14, 2015 (3.8 with an encore of the "SNL" series premiere with host George Carlin and musical guests Janis Ian and Billy Preston).

· The 1.3 in 18-49 in the local people meters equals the show's highest rating since April 25, 2015 (1.4 with host Chris Hemsworth and musical guest Zac Brown Band). "SNL" has only matched last night's 1.3 over that span with a rebroadcast on Feb. 20, 2016 (1.3 with host Adam Driver and musical guest Chris Stapleton) and May 30, 2015 (1.3 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars).

· National ratings, including viewer totals, for last night's "Saturday Night Live" encore are due from Nielsen on Tuesday.

· Note that "SNL" adds significant viewership via time-shifting, with the show's Oct. 1 season premiere growing by +3.897 million viewers overall going from "live plus same day" to "live plus seven day" official-national Nielsens (8.297 million to 12.194 million) and by +64% in national adult 18-49 rating (2.34 to 3.84). That made it the most-watched "SNL" debut in 22 years (since Sept. 24, 1994, 12.201 viewers with host Steve Martin and musical guest Eric Clapton) and highest-rated in 18-49 since 2008 (4.94).


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/31/15):

FOX (12.174 million viewers, #1; adults 18-49: 3.1, #1) was of course the network to beat on Saturday with its primetime coverage of the "World Series, Game 4" (12.174 million viewers, #1; adults 18-49: 3.1, #1).

ABC (5.395 million viewers, #2; adults 18-49: 1.5, #2) then had to settle for the silver with its "Saturday Night College Football" (5.395 million viewers, #2; adults 18-49: 1.5, #2).

Next up was NBC (3.635 million viewers, #3; adults 18-49: 0.6, #T3) and its duo of "Dateline NBC" (3.927 million viewers, #4; adults 18-49: 0.6, #T5) and "Saturday Night Live" (3.053 million viewers, #6; adults 18-49: 0.7, #T3).

And finally, CBS (3.501 million viewers, #4; adults 18-49: 0.6, #T3) closed out the evening with "Supergirl" (3.444 million viewers, #5; adults 18-49: 0.6, #T5), "48 Hours" (2.709 million viewers, #7; adults 18-49: 0.5, #7) and another "48 Hours" (4.350 million viewers, #3; adults 18-49: 0.7, #T3).

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Amy Schumer and musical guest The Weeknd (3.0/7 in metered-market households, 1.2/6 in adults 18-49 in the local people meters) equaled the best 18-49 rating in the local people meters for an "SNL" rebroadcast since May.

· In the 25 markets with local people meters, the 1.2 for last night's "Saturday Night Live" matched the show's top rating for an encore since May 30 (1.3/6 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars).

· Versus last season's second "SNL" encore, last night's rebroadcast grew by +7% in metered-market households (3.0 vs. 2.8) and was even in 18-49 in the local people meters (1.2 vs. 1.2).

· Note that "SNL" adds significant viewership via time-shifting, growing by +52% going from "live plus same day ratings" to "live plus seven day" rating with originals so far this season in adults 18-49 (from a 1.67 rating to a 2.54).

Source: Nielsen Media Research





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