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[11/04/16 - 08:25 AM]
ABC's "Grey's Anatomy" Ranks as Thursday's No. 2 TV Show to "The Big Bang Theory" in Adults 18-49
ABC spins the numbers for Thursday, November 3.

[via press release from ABC]

ABC's Grey's is Thursday's #2 TV Show to Big Bang in AD18-49 and Murder Emerges as the Season's Top Gainer in L7

ABC Thursday Prime (8-11pm - 5.1 million and 1.3/5 in AD18-49): ABC's Grey's Anatomy stood as Thursday's #2 TV show to The Big Bang Theory in Adults 18-49, outdelivering CBS' The Great Indoors out of Big Bang at 8:30pm by 24% (2.1/8 vs. 1.7/6) and moving ABC up to #1 in the half-hour. In addition, Grey's was Thursday's #1 drama for the 7th straight week this season in Adults 18-49. Grey's was also once again Thursday's #1 TV show with Women 18-34.

· Holding steady week to week, each of ABC's Thursday dramas paced within 1-tenth of the prior week among Adults 18-49: Grey's (2.1/8 vs. 2.2/8), Notorious (0.8/3 both weeks) and How to Get Away with Murder (1.1/4 vs. 1.2/4).

ABC's Thursday Dramas Jump in L+7 with Murder as TV's Top Percentage Gainer this Season: On average through 4 weeks of Live + 7 Day playback this season, ABC's Grey's Anatomy surges +70% over its L+SD Adult 18-49 rating, Notorious grows +60% and How to Get Away with Murder spikes +117%. In fact, HTGAWM is the season's #1 gainer in L+7 playback on the broadcast networks among Adults 18-49.

Quick Take for Thursday, November 3, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC's 'Grey's' Ranks as Thursday's No. 2 TV Show to 'The Big Bang Theory' in Adults 18-49, and 'Murder' Emerges as the Season's Top Gainer in L+7 Playback

Thursday (11/3/16) - ABC Viewer and Adult 18-49 Projections

"Grey's Anatomy": L3 = 10.1 million/3.2 rating and L7 = 10.8 million/3.5 rating

"Notorious": L3 = 5.0 million/1.1 rating and L7 = 5.5 million/1.3 rating

"HTGAWM": L3 = 6.2 million/2.0 rating and L7 = 6.7 million/2.2 rating

Live + Same Day Results:

ABC Thursday Prime (8:00-11:00 p.m. - 5.1 million and 1.3/5 in AD18-49):

ABC's "Grey's Anatomy" stood as Thursday's No. 2 TV show to "The Big Bang Theory" in Adults 18-49, outdelivering CBS' "The Great Indoors" out of "Big Bang" at 8:30 p.m. by 24% (2.1/8 vs. 1.7/6) and moving ABC up to No. 1 in the half-hour. In addition, "Grey's" was Thursday's No. 1 drama for the 7th straight week this season in Adults 18-49. "Grey's" was also once again Thursday's No. 1 TV show overall with Women 18-34.

· Holding steady week to week, each of ABC's Thursday dramas paced within 1-tenth of the prior week among Adults 18-49: "Grey's" (2.1/8 vs. 2.2/8), "Notorious" (0.8/3 both weeks) and "How to Get Away with Murder" (1.1/4 vs. 1.2/4).

ABC's Thursday Dramas Jump in L+7, With "Murder" as TV's Top Percentage Gainer This Season: On average through 4 weeks of Live + 7 Day playback this season, ABC's "Grey's Anatomy" surges +70% over its L+SD Adult 18-49 rating, "Notorious" grows +60% and "How to Get Away with Murder" spikes +117%. In fact, "HTGAWM" is the season's No. 1 gainer in L+7 playback on the broadcast networks among Adults 18-49.

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 11/3/16.





  [november 2016]  
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· BIG BANG THEORY, THE (CBS)
· GREAT INDOORS, THE (CBS)
· GREY'S ANATOMY (ABC)
· HOW TO GET AWAY WITH MURDER (ABC)
· NOTORIOUS (ABC)





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