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[11/05/16 - 08:33 AM]
"Dateline" Equals Its Season High, Ties as #1 Show of the Night in Women 18-49
NBC spins the numbers for Friday, November 4.

[via press release from NBC]

Friday Primetime Ratings:

"Dateline NBC" (1.0/4 in 18-49, 1.4 in adults 25-54, 4.8 million viewers overall from 9-11 p.m. ET):

· Equals its season high in 18-49.

· Matches the show's highest 18-49 rating since Sept. 9 (1.2).

· Grows +11% week to week in 18-49 (1.0 vs. 0.9), +8% in adults 25-54 (1.4 vs. 1.3) and +9% in total viewers (4.773 million vs. 4.378 million).

· Ties as the #1 show of the night on the Big 4 networks in women 18-49 (with a 1.3 rating).

· In the two-hour time period, ranks #2 among the Big 4 networks in adults 18-49, adults 25-54 (tie) and total viewers.

· For its second hour from 10-11 p.m., ranks #2 among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers, ties for #1 in women 18-34 and ranks #1 outright among those nets in women 18-49, outscoring ABC's "20/20" head to head in every key measure except men 18-34, where the two shows tied.

· Will add substantial viewership via time-shifting - "Dateline" is growing by +29% this season in 18-49 rating (from a 0.94 to a 1.21) and 1.1 million viewers overall (4.8 million to 5.9 million) going from L+SD to L+7.

· Upscale: "Dateline" is generating a solid upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes.

"Caught on Camera With Nick Cannon" (0.6/3 in 18-49, 2.7 million viewers overall from 8-9 p.m. ET):

· Retains 100% week to week in 18-49 (0.6 vs. 0.6) and grows in total viewers (2.736 million vs. 2.722 million).

· Maintains a 0.6 rating in 18-49 for a sixth consecutive original telecast.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/6; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3, with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/4 in metered-market households with an encore; CBS's "Late Late Show," 1.1/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.5/3 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [november 2016]  
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· 20/20 (ABC)
· CAUGHT ON CAMERA WITH NICK CANNON (NBC)
· DATELINE NBC (NBC)





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