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[11/06/16 - 10:22 AM]
"SNL" Delivers Its 2nd-Best Local-Market Demo Rating So Far This Fall
NBC spins the numbers for Saturday, November 5.

[via press release from NBC]

"SNL" SCORES ITS 2ND-BEST 18-49 OVERNIGHTS SO FAR THIS FALL

SEASON TO DATE, "SNL" IS GENERATING ITS MOST-WATCHED SEASON AT THIS POINT IN 24 YEARS, AVERAGING 11.4 MILLION VIEWERS IN L+7 NATIONALLY

In Late-Night Metered-Market Ratings for Saturday Night:

· The Nov. 5 edition of "Saturday Night Live" has scored the show's second-highest rating of the season to date in adults 18-49 in Nielsen's markets with local people meters and equaled the show's #2 rating of the season in metered-market households.

· Last night's "Saturday Night Live," with host Benedict Cumberbatch and musical guest Solange, generated a 5.8 rating, 14 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 2.8/14 in adults 18-49 in the 25 markets with local people meters.

· Last night's telecast is up +14% versus the show's November 2015 average for originals in metered-market households (5.8 vs. 5.1) and up +22% in 18-49 in the local people meters (2.8 vs. 2.3 for November 2015).

· The only "Saturday Night Live" telecast so far this fall to top these Nov. 5 overnights is the Oct. 22 edition (6.1 in metered-market households, 3.0 in 18-49 in the local people meters with host Tom Hanks and musical guest Lady Gaga). The season premiere on Oct. 1 (5.8 in households, 2.7 in 18-49 with host Margot Robbie and musical guest The Weeknd) also tied last night's 5.8 in metered-market households.

· Last night's 2.8 in 18-49 in the local people meters is the highest rating for a November telecast of "Saturday Night Live" since Nov. 3, 2012 (3.0 with host Louis C.K. and musical guest fun).

· National ratings, including viewer totals, for last night's "Saturday Night Live" are due from Nielsen on Tuesday.

· Note that "SNL" adds significant viewership via time-shifting, so far this season growing by +61% in 18-49 and +3.567 million persons or +46% in total viewers nationally going from "live plus same day" Nielsens to "live plus seven day" figures. In L+SD, "SNL" this season has averaged a 2.21 rating in 18-49 nationally and 7.787 million viewers overall, and in L+7, "SNL" has grown to a 3.56 in 18-49 and 11.354 million viewers.

· Versus the same point last season, "SNL" is up +34% in 18-49 nationally (3.56 vs. 2.65) and +3.578 million persons or +46% in total viewers (11.354 million vs. 7.776 million).

· The average 11.354 million viewers in L+7 makes this the show's most-watched season at this point in 24 years (versus prior seasons' original telecasts through comparable dates), best since 1992 (11.417 million for that season's first four originals).

· The 3.56 average in L+7 adults 18-49 rating nationally is the show's best at this point since 2008 (4.53).

· Prior metered-market results this fall have been:

· Oct. 1: 5.8/15 in metered-market households, 2.7/14 in 18-49 in the local people meters with host Margot Robbie and musical guest The Weeknd.

· Oct. 8: 5.2/13 in metered-market households, 2.4/12 in 18-49 in the local people meters with host Lin-Manuel Miranda and musical guest Twenty One Pilots.

· Oct. 15: 5.0/12 in metered-market households, 2.3/12 in 18-49 in the local people meters with host Emily Blunt and musical guest Bruno Mars.

· Oct. 22: 6.1/15 in metered-market households, 3.0/14 in 18-49 in the local people meters with host Tom Hanks and musical guest Lady Gaga.

Saturday Primetime Ratings:

"Dateline Saturday Night Mystery" (0.5/2 in 18-49, 3.1 million viewers overall from 9-10 p.m. ET):

· Increased by 0.2 of a point or +50% from its first half-hour to its second in adults 18-49 (from a 0.4 rating to a 0.6) and by +26% in total viewers (2.8 million to 3.5 million).

"SNL Vintage" (0.7/3 in 18-49, 3.1 million viewers overall from 10-11 p.m. ET, with an encore of the Feb. 6, 2016 telecast of "Saturday Night Live" with host Larry David and musical guest The 1975):

· Grew +17% versus the prior week's encore in this slot in 18-49 rating (0.7 vs. 0.6) and +19% in total viewers (3.089 million vs. 2.587 million).

· Earned the top "SNL" encore results in this time period since Oct. 1 (0.8 in 18-49, 3.3 million viewers overall with a rebroadcast of an Oct. 20, 2012 telecast featuring host and musical guest Bruno Mars).

NBC Sports' live coverage of "The 2016 Breeders' Cup" averaged a 1.7 rating, 3 share in metered-market households from 8-9 p.m. ET.

NOTE: Ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [november 2016]  
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