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[11/07/16 - 08:28 AM]
ABC's Sunday Is Up by Double Digits, With "Once Upon a Time" at 4-Week Highs
ABC spins the numbers for Sunday, November 6.

[via press release from ABC]

ABC's Sunday is Up by Double Digits - Once Upon a Time Ties 4-Week Highs

ABC's Sunday Dramas Score Season-Best Lifts in L+3 Against Last Week's World Series: Based on Live + 3 Day ratings for last Sunday (10/30/16) against the World Series GM5, ABC's Once Upon a Time surged by a season-best +56% over its L+SD Adult 18-49 rating, Secrets & Lies jumped by a series-best +83% and Quantico shot up by a season-best +117%.

Fast Affiliate Live + Same Day Results for 11/6/16:

ABC Sunday Prime (7-11pm - 3.6 million and 0.8/3 in AD18-49): Opposite Sunday Night Football on NBC and an NFL overrun-driven CBS, ABC's Sunday was up by double digits week to week in Total Viewers (+13% - 3.6 million vs. 3.2 million) and Adults 18-49 (+14% - 0.8/3 vs. 0.7/2).

America's Funniest Home Videos (7-8pm - 5.7 million and 1.0/3 in AD18-49): At 7pm, America's Funniest Home Videos was up week to week by 27% in Total Viewers (5.7 million vs. 4.5 million) and by 25% in Adults 18-49 (1.0/3 vs. 0.8/3), marking its most watched telecast this season.

Once Upon a Time (8-9pm - 3.5 million and 1.1/3 in AD18-49): Building on its young adult lead-in at 8pm against the start of SNF and an NFL-led Fox, ABC's Once Upon a Time was up over the prior week by 13% in Total Viewers (3.5 million vs. 3.1 million) and by 22% in Adults 18-49 (1.1/3 vs. 0.9/3), tying 4-week highs on both counts - since 10/9/16.

Secrets & Lies (9-10pm - 2.8 million and 0.6/2 in AD18-49): At 9pm, Secrets & Lies built 4% over the prior week in Total Viewers (2.8 million vs. 2.7 million) and remained even with Adults 18-49 (0.6/2).

Quantico (10-11pm - 2.2 million and 0.6/2 in AD18-49): At 10pm, ABC's Quantico held even week to week in Adults 18-49 (0.6/2).

Quick Take for Sunday, November 6, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC's Sunday Is Up by Double Digits, With 'Once Upon a Time' at 4-Week Highs

Sunday Night (11/6/16) - ABC Total Viewer and Adult 18-49 Projections

"AFV": L3 = 5.9 million/1.1 rating and L7 = 6.0 million/1.1 rating

"Once Upon a Time": L3 = 4.8 million/1.6 rating and L7 = 5.2 million/1.7 rating

"Secrets & Lies": L3 = 4.1 million/0.9 rating and L7 = 4.4 million/1.0 rating

"Quantico": L3 = 3.7 million/1.1 rating and L7 = 4.1 million/1.3 rating

ABC's Sunday Dramas Score Season-Best Lifts in L+3 Against Last Week's World Series:

Based on Live + 3 Day ratings for last Sunday (10/30/16) against the World Series GM5, ABC's "Once Upon a Time" surged by a season-best +56% over its L+SD Adult 18-49 rating, "Secrets & Lies" jumped by a series-best +83% and "Quantico" shot up by a season-best +117%.

Fast Affiliate Live + Same Day Results for 11/6/16:

ABC Sunday Prime (7:00-11:00 p.m. - 3.6 million and 0.8/3 in AD18-49):

Opposite Sunday Night Football on NBC and an NFL overrun-driven CBS, ABC's Sunday was up by double digits week to week in Total Viewers (+13% - 3.6 million vs. 3.2 million) and Adults 18-49 (+14% - 0.8/3 vs. 0.7/2).

· At 7:00 p.m., "America's Funniest Home Videos" was up week to week by 27% in Total Viewers (5.7 million vs. 4.5 million) and by 25% in Adults 18-49 (1.0/3 vs. 0.8/3), marking its most watched telecast this season.

· Building on its young adult lead-in at 8:00 p.m. against the start of Sunday Night Football and an NFL-led CBS, ABC's "Once Upon a Time" was up over the prior week by 13% in Total Viewers (3.5 million vs. 3.1 million) and by 22% in Adults 18-49 (1.1/3 vs. 0.9/3), tying 4-week highs on both counts - since 10/9/16.

· At 9:00 p.m., ABC's "Secrets & Lies" built 4% over the prior week in Total Viewers (2.8 million vs. 2.7 million) and remained even with Adults 18-49 (0.6/2).

· At 10:00 p.m., ABC's "Quantico" held even week to week in Adults 18-49 (0.6/2).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/6/16.





  [november 2016]  
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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· ONCE UPON A TIME (ABC)
· QUANTICO (ABC)
· SECRETS & LIES (ABC)





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