or


[11/08/16 - 12:03 PM]
Hallmark Channel Annual Juggernaut Holiday Event "Countdown to Christmas" Continues to Dominate Ratings
The Hallmark Channel spins the numbers for the week of November 1-6.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL ANNUAL JUGGERNAUT HOLIDAY EVENT "COUNTDOWN TO CHRISTMAS" CONTINUES TO DOMINATE RATINGS

Hallmark Channel Powers to #1-Rated Cable Network All Weekend in Total Day Among Households and Women 25-54

In Second Week, Network Significantly Outpacing Year-Ago "Countdown to Christmas" Event with Double-Digit Increases in Households and All Demos

Sister Channel Hallmark Movies & Mysteries Original Holiday Movie Premiere Kicks Off "Most Wonderful Movies of Christmas" With Network's Most-Watched Movie of 2016 Among Women 25-54

New York, NY, November 8 - Hallmark Channel dominated cable TV ratings this past weekend as its powerhouse seasonal event "Countdown to Christmas" continued to draw large audiences with its new, original movies and round-the-clock holiday programming. The original movies "The Mistletoe Promise" (Saturday, November 5) and "A Perfect Christmas" (Sunday, November 6) catapulted the network to be #1 among all cable networks on Saturday and Sunday in Total Day among Household and Women 25-54 ratings.

The network also set ratings and delivery records for the second consecutive week as new original world premiere movies "The Mistletoe Promise" and "A Perfect Christmas" respectively became the network's first and second highest-rated and most-watched original movie premieres of 2016.

Event-to-date, Hallmark Channel is significantly outpacing last year's top-rated "Countdown to Christmas" among all demographics, most noticeably with increases of +38% among Adults 18-49, +36% among Women 18-49, +21% among Women 25-54 and +26% among Adults 25-54.

Sister network Hallmark Movies & Mysteries' annual holiday programming event the "Most Wonderful Movies of Christmas" also scored with the new, original world premiere movie "Love Always, Santa" (Sunday, November 6), which became the network's most-watched original movie premiere of 2016 among Women 25-54.

"The Mistletoe Promise" and "A Perfect Christmas" are part of Hallmark Channel's top-rated seasonal franchise "Countdown to Christmas," which will premiere 19 all-new original movies this holiday season. "Love Always, Santa" is part of Hallmark Movies & Mysteries' "Most Wonderful Movies of Christmas" annual programming event, which combined with "Countdown to Christmas", reached 75 million viewers in 2015.

Key Nielsen Highlights (L+SD) for Hallmark Channel

· "The Mistletoe Promise" averaged a 3.3 HH rating and 3.9 million Total Viewers

· Original movie was the #1 rated ad-supported cable program of the day as well as the #1 rated movie of the week among HH and W25-54

· "The Mistletoe Promise" scored in its 8-10 p.m. time period, propelling Hallmark Channel to be the highest-rated and most-watched network among all demographics (HH, Women 18-49, W25-54, Adults 18-49, Adults 25-54 and Total Viewers)

· "The Mistletoe Promise" was the week's 2nd most social original movie premiere across broadcast or cable on Twitter

· Premiere reached nearly 5.5 million unduplicated viewers, marking the largest unduplicated audience of any Hallmark Channel original movie premiere in 2016

· "A Perfect Christmas" averaged a 3.0 HH rating and 3.5 million Total Viewers

· Premiere was the #1 rated movie of the day among HH and W25-54

Key Nielsen Highlights (L+SD) for Hallmark Movies & Mysteries

· "Love Always, Santa" averaged a 1.1 HH rating

· Premiere was Sunday's most social original movie premiere across Broadcast or Cable on Twitter

Source: Nielsen, November 1-6, 2016; (10/28-11/6/16 vs. 10/30-11/8/15) Live+SD impressions, M-Su 6a-6a, excludes Fri 6a-10p on 10/28/16 and Fri 6a-8p on 10/30/15; Nielsen Social Content Ratings.

ABOUT CROWN MEDIA FAMILY NETWORKS

Crown Media Family Networks is the umbrella unit subsidiary of Hallmark Cards, Inc., housing cable's leading family friendly networks, Hallmark Channel and Hallmark Movies & Mysteries, as well as their corresponding digital extensions HallmarkChannel.com and HallmarkMoviesandMysteries.com. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to 90 million subscribers and Hallmark Movies & Mysteries in 67 million homes in the United States. Hallmark Channel features an ambitious slate of new, original content, including movies; scripted series, such as "When Calls the Heart," and "Good Witch" and "Chesapeake Shores"; annual specials including "Hero Dog Awards" and "Kitten Bowl"; world premieres of Hallmark Hall of Fame presentations, and a daily, two-hour lifestyle show, "Home & Family." Hallmark Channel is also home to the popular annual holiday franchise "Countdown to Christmas," featuring a lineup of 24/7 holiday programming. Rounding out the network's lineup are television's most beloved comedy and drama series, including "The Golden Girls," "The Middle," "Frasier," "Last Man Standing" and "Home Improvement." Hallmark Movies & Mysteries is a separate 24-hour, digital cable network featuring a unique mix of new, original movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also features its own annual holiday programming franchise, "Most Wonderful Movies of Christmas," as well as presentations from the multi-award-winning Hallmark Hall of Fame library. Hallmark Channel on Social Media: Facebook, Twitter, Pinterest, YouTube Hallmark Movies & Mysteries on Social Media: Facebook, Twitter





  [november 2016]  
S
M
T
W
T
F
S
  


· LOVE ALWAYS, SANTA (HMC)
· MISTLETOE PROMISE, THE (HALLMARK)
· PERFECT CHRISTMAS, A (HALLMARK)





most recent ratings | view all posts
[06/25/17 - 10:55 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC, FOX
A rebroadcast of "48 Hours" on the Eye leads the night in both categories.

[06/24/17 - 08:25 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Second Straight Week
"Dateline NBC" and a rebroadcast of "America's Got Talent" put the Peacock on top.

[06/23/17 - 08:17 AM]
Thursday's Broadcast Ratings: FOX Edges Demo Win Over ABC, NBC Summer Launches
The Alphabet and the Peacock fall just short of FOX's game show duo.

[06/23/17 - 07:42 AM]
ESPN's NBA Draft Ratings Up 13 Percent
ESPN spins the numbers for Thursday, June 22.

[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.

[06/20/17 - 10:31 AM]
Hallmark Channel Topples Competition Scoring #1 Rated Spot in Primetime on Saturday for Second Consecutive Week
The Hallmark Channel spins the numbers for the week of June 12-18.

[06/20/17 - 08:45 AM]
FOX Sports' Presentation of 117th U.S. Open Championship Scores More Than 26 Million Viewers
FOX Sports spins the numbers for its U.S. Open coverage to date.

[06/20/17 - 08:31 AM]
Monday's Broadcast Ratings: NBC Tops Total Viewers, Demos
"American Ninja Warrior" and "Spartan: Ultimate Team Challenge" push the Peacock on top in both categories.

[06/19/17 - 09:23 AM]
Sunday's Broadcast Ratings: ABC Edges FOX in Tight Demo Race
The Alphabet's game show trio wins the night among adults 18-49.

[06/18/17 - 08:40 AM]
Saturday's Broadcast Ratings: FOX Edges Demo Race with MLB
The network tops the night in adults 18-49 while ABC is the most-watched broadcaster.

[06/17/17 - 08:24 AM]
Friday's Broadcast Ratings: NBC Wins Demo Race with "Dateline"
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[06/16/17 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Wins Repeat Showdown
A trio of game show encores lead the night in total viewers and adults 18-49.

[06/15/17 - 08:23 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Demos
The network wins the night among adults 18-49 while an all-repeat CBS is the most-watched network.