or


[11/08/16 - 12:03 PM]
Hallmark Channel Annual Juggernaut Holiday Event "Countdown to Christmas" Continues to Dominate Ratings
The Hallmark Channel spins the numbers for the week of November 1-6.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL ANNUAL JUGGERNAUT HOLIDAY EVENT "COUNTDOWN TO CHRISTMAS" CONTINUES TO DOMINATE RATINGS

Hallmark Channel Powers to #1-Rated Cable Network All Weekend in Total Day Among Households and Women 25-54

In Second Week, Network Significantly Outpacing Year-Ago "Countdown to Christmas" Event with Double-Digit Increases in Households and All Demos

Sister Channel Hallmark Movies & Mysteries Original Holiday Movie Premiere Kicks Off "Most Wonderful Movies of Christmas" With Network's Most-Watched Movie of 2016 Among Women 25-54

New York, NY, November 8 - Hallmark Channel dominated cable TV ratings this past weekend as its powerhouse seasonal event "Countdown to Christmas" continued to draw large audiences with its new, original movies and round-the-clock holiday programming. The original movies "The Mistletoe Promise" (Saturday, November 5) and "A Perfect Christmas" (Sunday, November 6) catapulted the network to be #1 among all cable networks on Saturday and Sunday in Total Day among Household and Women 25-54 ratings.

The network also set ratings and delivery records for the second consecutive week as new original world premiere movies "The Mistletoe Promise" and "A Perfect Christmas" respectively became the network's first and second highest-rated and most-watched original movie premieres of 2016.

Event-to-date, Hallmark Channel is significantly outpacing last year's top-rated "Countdown to Christmas" among all demographics, most noticeably with increases of +38% among Adults 18-49, +36% among Women 18-49, +21% among Women 25-54 and +26% among Adults 25-54.

Sister network Hallmark Movies & Mysteries' annual holiday programming event the "Most Wonderful Movies of Christmas" also scored with the new, original world premiere movie "Love Always, Santa" (Sunday, November 6), which became the network's most-watched original movie premiere of 2016 among Women 25-54.

"The Mistletoe Promise" and "A Perfect Christmas" are part of Hallmark Channel's top-rated seasonal franchise "Countdown to Christmas," which will premiere 19 all-new original movies this holiday season. "Love Always, Santa" is part of Hallmark Movies & Mysteries' "Most Wonderful Movies of Christmas" annual programming event, which combined with "Countdown to Christmas", reached 75 million viewers in 2015.

Key Nielsen Highlights (L+SD) for Hallmark Channel

· "The Mistletoe Promise" averaged a 3.3 HH rating and 3.9 million Total Viewers

· Original movie was the #1 rated ad-supported cable program of the day as well as the #1 rated movie of the week among HH and W25-54

· "The Mistletoe Promise" scored in its 8-10 p.m. time period, propelling Hallmark Channel to be the highest-rated and most-watched network among all demographics (HH, Women 18-49, W25-54, Adults 18-49, Adults 25-54 and Total Viewers)

· "The Mistletoe Promise" was the week's 2nd most social original movie premiere across broadcast or cable on Twitter

· Premiere reached nearly 5.5 million unduplicated viewers, marking the largest unduplicated audience of any Hallmark Channel original movie premiere in 2016

· "A Perfect Christmas" averaged a 3.0 HH rating and 3.5 million Total Viewers

· Premiere was the #1 rated movie of the day among HH and W25-54

Key Nielsen Highlights (L+SD) for Hallmark Movies & Mysteries

· "Love Always, Santa" averaged a 1.1 HH rating

· Premiere was Sunday's most social original movie premiere across Broadcast or Cable on Twitter

Source: Nielsen, November 1-6, 2016; (10/28-11/6/16 vs. 10/30-11/8/15) Live+SD impressions, M-Su 6a-6a, excludes Fri 6a-10p on 10/28/16 and Fri 6a-8p on 10/30/15; Nielsen Social Content Ratings.

ABOUT CROWN MEDIA FAMILY NETWORKS

Crown Media Family Networks is the umbrella unit subsidiary of Hallmark Cards, Inc., housing cable's leading family friendly networks, Hallmark Channel and Hallmark Movies & Mysteries, as well as their corresponding digital extensions HallmarkChannel.com and HallmarkMoviesandMysteries.com. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to 90 million subscribers and Hallmark Movies & Mysteries in 67 million homes in the United States. Hallmark Channel features an ambitious slate of new, original content, including movies; scripted series, such as "When Calls the Heart," and "Good Witch" and "Chesapeake Shores"; annual specials including "Hero Dog Awards" and "Kitten Bowl"; world premieres of Hallmark Hall of Fame presentations, and a daily, two-hour lifestyle show, "Home & Family." Hallmark Channel is also home to the popular annual holiday franchise "Countdown to Christmas," featuring a lineup of 24/7 holiday programming. Rounding out the network's lineup are television's most beloved comedy and drama series, including "The Golden Girls," "The Middle," "Frasier," "Last Man Standing" and "Home Improvement." Hallmark Movies & Mysteries is a separate 24-hour, digital cable network featuring a unique mix of new, original movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also features its own annual holiday programming franchise, "Most Wonderful Movies of Christmas," as well as presentations from the multi-award-winning Hallmark Hall of Fame library. Hallmark Channel on Social Media: Facebook, Twitter, Pinterest, YouTube Hallmark Movies & Mysteries on Social Media: Facebook, Twitter





  [november 2016]  
S
M
T
W
T
F
S
  


· LOVE ALWAYS, SANTA (HMC)
· MISTLETOE PROMISE, THE (HALLMARK)
· PERFECT CHRISTMAS, A (HALLMARK)





most recent ratings | view all posts
[05/24/18 - 08:18 AM]
Wednesday's Broadcast Ratings: FOX Wins Finale Showdown Among Adults 18-49
"Empire" powers the network to a demo victory over CBS and its "Survivor" closer.

[05/24/18 - 07:22 AM]
ESPN's Coverage of NBA Eastern Conference Finals Game 5 Up 30 Percent From 2017
ESPN spins the numbers for Wednesday, May 23.

[05/23/18 - 08:34 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Unprecedented Seventh Consecutive Year
"Sunday Night Football" also ranked as the No. 1 show in the advertiser-coveted 18-49 demographic for the eighth consecutive TV season.

[05/23/18 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC Pulls in Front with "The Voice" Finale
The Peacock wins the night among adults 18-49 for the first time since the return of "Roseanne" on ABC.

[05/22/18 - 11:18 AM]
NBC Wins the Sept. to May Season in 18-49 for the 4th Time in 5 Years, Generating The Top Winning Margin for Any Net in People-Meter History
NBC further spins the numbers for the season to date.

[05/22/18 - 10:38 AM]
"60 Minutes" in Top 10 Again - Makes List for 12th Straight Time
CBS further spins the numbers for the season to date.

[05/22/18 - 09:55 AM]
"48 Hours" Finishes Its 30th Anniversary Year as Saturday's #1 Non-Sports Program for the 12th Consecutive Television Season
CBS further spins the numbers for the season to date.

[05/22/18 - 08:20 AM]
Monday's Broadcast Ratings: "American Idol" Finale Helps ABC Snap NBC's Win Streak
The Peacock had taken home top honors in both total viewers and adults 18-49 for 10 consecutive weeks.

[05/22/18 - 07:54 AM]
ESPN Draws Its Highest-Rated Conference Finals Game 4 in Six Years
ESPN spins the numbers for Monday, May 21.

[05/21/18 - 08:12 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Put NBC on Top in Demos
The Peacock wins the night among adults 18-49, holding off the "American Idol"-fueled ABC.

[05/20/18 - 08:55 AM]
Saturday's Broadcast Ratings: NBC Keeps Demo Crown with NHL Playoffs
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[05/20/18 - 08:43 AM]
Second-Highest Rated NBA Eastern Conference Finals Game 3 Ever on ESPN
ESPN spins the numbers for Saturday, May 19.

[05/19/18 - 08:36 AM]
Friday's Broadcast Ratings: FOX Tops Demo Race with "MasterChef Junior" Finale
The network takes home the adults 18-49 crown while CBS is the most-watched among the broadcasters.

[05/18/18 - 08:24 AM]
Thursday's Broadcast Ratings: ABC, "Grey's Anatomy" Claim Demo Crown
The Alphabet's drama finales inch past CBS's mix of repeats and originals last night.

[05/17/18 - 08:31 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos; CBS Wins in Total Viewers
"Empire" and "Survivor: Ghost Island" power their respective networks in said categories.