JINGER DUGGAR AND JEREMY VUOLO WALK DOWN THE AISLE TO RECORD RATINGS
--Joy Duggar's Announcement of New Courtship Helped Drive TLC'S COUNTING ON to #1 in Cable for the Night -
Wedding bells rang in strong ratings for TLC's last Tuesday night premiere of COUNTING ON: JINGER & JEREMY'S WEDDING SPECIAL. Viewers got an inside look into Jinger Duggar and Jeremy Vuolo's special day and were also treated to the big reveal of Joy Duggar's budding romance with Austin Forsyth. The Duggar-Vuolo nuptials - turned around by the network in just ten days - delivered 2.3M viewers (L+3 P2+) and was the highest rated episode since the series premiere in March of 2016. In addition, the program was #1 in cable for the night with the hard to reach W18-34 and helped pushed TLC to the #1 spot among ad-supported cable network for the night among all key women demos (W25-54/18-49/18-34).
The success of the night was propelled by a multiplatform content strategy. TLC teased a new Duggar courtship announcement on the show's Facebook page earlier in the afternoon and in less than a day, the video garnered approximately half a million views. The anticipation helped drive viewers to tune-in to Jinger and Jeremy's Wedding Special that evening to find out which Duggar sibling had officially began courting and to hear from the happy couple for the first time! TLC.com also captured record breaking visits to the site with the most visitors in a single day during this season of COUNTING ON.
COUNTING ON returns for a third season of family joys and dramas with all-new episodes in early 2017. A budding courtship, a new baby, and an expanded look at Jinger and Jeremy's road to the altar - from all the wedding preparations and the beautiful ceremony to the festive reception and honeymoon celebration - are just part of next season's major milestones. The 11-part run promises love, laughter and tears.
Join the conversation on social media by using the hashtag #CountingOn, 'Like' the show on Facebook and watch more video on TLC.com/CountingOn.
Offering remarkably relatable real-life stories without judgment, TLC shares everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life's milestone moments. In 2016 to-date, TLC is the #10 ad-supported cable network in delivery among W25-54.
TLC is a global brand available in more than 91 million homes in the US and 325 million households in 220 countries and territories. Viewers can enjoy their favorite shows anytime, anywhere through TLCgo - the network's TVE offering featuring live and on demand access to complete seasons. A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC on Facebook, Instagram, Twitter, Snapchat and Pinterest. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world's #1 pay-TV programmer reaching 3 billion cumulative viewers in 220 countries and territories.