"THE NFL ON CBS" THANKSGIVING DAY GAME VIEWERSHIP AND RATINGS UP
Minnesota-Detroit is CBS's Most-Watched NFL Telecast-To-Date in 2016 Regular-Season with 27.6 Million Viewers
CBS Sports' Thanksgiving Day broadcast of Minnesota vs. Detroit on Thursday, Nov. 24 (12:42-3:48 PM, ET), scored with an average viewership of 27.6 million (Persons 2+), up +9% from last year's comparable window (Philadelphia vs. Detroit; 25.4 million, FOX; 12:36-3:43 PM, ET), according to Nielsen fast national ratings (Live + Same Day).
The 27.6 million viewers was CBS's most-watched NFL regular-season broadcast this season and overall most-watched since last year's Thanksgiving Day game (Carolina vs. Dallas; 32.5 million).
The average household fast national rating/share of 13.0/32 is up +6% from last year's 12.3/30 from last year's comparable window (Philadelphia vs. Detroit; 12.3/30 FOX).
Thursday's game window peaked with an average of 31.7 million viewers and an average HH rating/share of 14.4/38 from 3:00-3:30 PM, ET.