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[11/27/16 - 09:03 AM]
Saturday's Broadcast Ratings: College Football Sparks Another ABC Victory
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (11/26/16):

ABC (6.282 million viewers, #1; adults 18-49: 1.9, #1) took home another victory on Saturday with its coverage of "Saturday Night College Football" (6.282 million viewers, #1; adults 18-49: 1.9, #1).

FOX (2.545 million viewers, #4; adults 18-49: 0.8, #2) then claimed the silver with its own "CFB on FOX" (2.545 million viewers, #5; adults 18-49: 0.8, #2) coverage.

Next up was CBS (2.673 million viewers, #3; adults 18-49: 0.6, #3) and its holiday mix of "Robbie the Reindeer: Hooves of Fire" (2.669 million viewers, #4; adults 18-49: 0.6, #T3), "Robbie the Reindeer: Legend of the Lost Tribe" (2.142 million viewers, #8; adults 18-49: 0.5, #T6), "The Story of Santa Claus" (2.224 million viewers, #7; adults 18-49: 0.6, #T3) and "48 Hours" (3.390 million viewers, #2; adults 18-49: 0.6, #T3).

And finally, encores of "The National Dog Show Presented by Purina" (3.089 million viewers, #3; adults 18-49: 0.5, #T6) and "SNL Vintage" (2.250 million viewers, #6; adults 18-49: 0.5, #T6) on NBC (2.809 million viewers, #2; adults 18-49: 0.5, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· The Nov. 26 "Saturday Night Live" rebroadcast, with host Lin-Manuel Miranda and musical guest Twenty One Pilots, averaged a 2.8 rating, 7 share in household results from the 56 markets metered by Nielsen Media Research and a 1.2/6 in adults 18-49 in the 25 markets with local people meters.

· Besides this season's one pre-election rebroadcast on Oct. 29 (1.3 with host Margot Robbie and musical guest The Weeknd), no "SNL" encore has rated higher than last night's 1.2 in the local people meters since Feb. 20 (1.3 with host Adam Driver and musical guest Chris Stapleton). The last time an "SNL" encore topped a 1.3 was April 25, 2015 (1.4 with host Chris Hemsworth and musical guest Zac Brown Band).

· "SNL" matched its 18-49 rating in the local people meters for the same night last year (1.2 vs. 1.2 on Nov. 28, 2015) and retained 97% in metered-market households (2.8 vs. 2.9).

· National ratings, including viewer totals, for last night's "Saturday Night Live" encore are due from Nielsen on Wednesday.

· Note that "SNL" adds significant viewership via time-shifting, with originals so far this season growing by +59% in 18-49 and +3.572 million persons or +45% in total viewers nationally going from "live plus same day" Nielsens to "live plus seven day" figures. In L+SD, "SNL" this season has averaged a 2.39 rating in 18-49 nationally and 8.002 million viewers overall, and in L+7, "SNL" has grown to a 3.80 in 18-49 and 11.574 million viewers.

· Versus the same point last season, "SNL" originals are up +39% in 18-49 nationally (3.80 vs. 2.73) and +3.017 million persons or +35% in total viewers (11.574 million vs. 8.557 million).

· The average 11.574 million viewers in L+7 makes this the show's most-watched season at this point in 24 years (versus prior seasons' original telecasts through comparable dates), best since 1992 (11.754 million for that season's first six originals).

· The 3.80 average in L+7 adults 18-49 rating nationally average is the show's best performances in the demo at this point since 2008 (4.59).


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/28/15):

FOX (6.344 million viewers, #1; adults 18-49: 1.8, #1) claimed the top spot on Saturday with its coverage of "CFB on FOX" (6.344 million viewers, #1; adults 18-49: 1.8, #1).

The silver then went to ABC (4.689 million viewers, #2; adults 18-49: 1.4, #2) with its own "Saturday Night College Football" (4.689 million viewers, #3; adults 18-49: 1.4, #T2) presentation.

Next up was CBS (4.130 million viewers, #3; adults 18-49: 1.0, #3) and its annual repeats of "Frosty the Snowman" (5.030 million viewers, #2; adults 18-49: 1.4, #T2), "Frosty Returns" (4.439 million viewers, #5; adults 18-49: 1.2, #4) and "The Story of Santa Claus" (3.252 million viewers, #7; adults 18-49: 0.9, #5) plus a new "48 Hours" (4.404 million viewers, #6; adults 18-49: 0.8, #T6).

And finally, a new "Dateline NBC" (4.498 million viewers, #4; adults 18-49: 0.7, #8) and a repeat "Saturday Night Live" (2.994 million viewers, #8; adults 18-49: 0.8, #T6) on NBC (3.996 million viewers, #4; adults 18-49: 0.8, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

·An encore telecast of "Saturday Night Live," with host Tracy Morgan and musical guest Demi Lovato (2.9/7 in metered-market households, 1.2/6 in adults 18-49 in the local people meters) equaled the show's best 18-49 rating in the local people meters for a rebroadcast since May.

·In the 25 markets with local people meters, the 1.2 for last night's "Saturday Night Live" matched the show's top rating for an encore since May 30 (1.3/6 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars).

·Note that "SNL" adds significant viewership via time-shifting, growing by +49% this season going from "live plus same day" ratings to "live plus seven day" ratings in national adult 18-49 results (from a 1.90 rating to a 2.83).

Source: Nielsen Media Research





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