[12/16/16 - 11:57 AM]
OWN Set to Deliver Its Highest-Rated and Most-Watched Year in Network History
OWN spins the numbers for the year to date.

[via press release from OWN]


"Greenleaf" is the #1 New Series of 2016 on Ad-Supported Cable for Women

OWN Has 4 of the Top 8 Original Scripted Series on Ad-Supported Cable for W25-54

OWN is the #1 Cable Network in Prime for African-American Women

Los Angeles - OWN: Oprah Winfrey Network is on track to close out 2016 as its highest-rated and most-watched year in network history in prime (.35 rating W25-54 up +6%, 506,000 total viewers up +2% vs. 2015). For 2016, OWN's original drama "Greenleaf" is the #1 new series on ad-supported cable for women. Additionally, OWN garnered four of the Top 8 original scripted series on ad-supported cable among W25-54 with its hit drama series "The Haves and the Have Nots," "If Loving You is Wrong," "Greenleaf" and "Queen Sugar," making OWN the #1 cable network in Prime among African-American women. OWN is on track to be one of only two networks across all broadcast and cable to achieve prime growth in each of the past five years among W25-54 and total viewers.

In addition, acclaimed drama series "Greenleaf" and "Queen Sugar" are two of the Top 4 freshman scripted series on ad-supported cable for women and among the Top 6 for total viewers.

"Greenleaf," which averaged a 1.67 rating W25-54 and over two million total viewers, is the #1 new cable series among African-American women and total viewers. Additionally, it is Wednesday night's #1 original cable series among W18+ and African-American women and total viewers. "Queen Sugar," which averaged a 1.44 rating W25-54 and 1.6 million total viewers, is the #1 new ad-supported cable series for W25-54 and the #1 new cable series for African-American women and total viewers. It is Wednesday night's #1 original cable series among African-American women and total viewers, and has driven OWN to be Wednesday night's #1 cable network among African-American women and total viewers.

Popular drama series "The Haves and the Have Nots" from Tyler Perry, which averaged a 2.14 rating W25-54 and 2.9 million total viewers, is the #1 original cable series for African-American women and total viewers. It is Tuesday night's #1 original cable series for women. Drama series "If Loving You is Wrong," which averaged a 1.72 rating W25-54 and over two million total viewers, is Tuesday night's #3 original cable series for women. Additionally, comedy series "For Better or Worse" and "Love Thy Neighbor" are Friday night's #3 and #4 original cable series for African-American women.

OWN's long-running Saturday night series "Welcome to Sweetie Pie's" and "Iyanla: Fix My Life" are the night's Top 2 original cable series for African-American women and total viewers.

Source: Nielsen, Live+SD, 2016 and 4Q16 through 12/13/16

About OWN: Oprah Winfrey Network

OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand - and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011. The venture also includes the award-winning digital platform Oprah.com. For more information, please visit www.oprah.com/own.

  [december 2016]  


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