or


[01/03/17 - 08:32 AM]
ABC's "The Bachelor" Premiere Wins by 62% Over NBC's "Celebrity Apprentice" Opener
ABC spins the numbers for Monday, January 2.

[via press release from ABC]

ABC's The Bachelor Premiere Wins by 62% Over NBC's Celebrity Apprentice Opener

ABC Monday Prime (8-11pm - 5.6 million and 1.8/6 in AD18-49): Featuring the Season 21 opener of The Bachelor up against NBC's highly-promoted premiere of Celebrity Apprentice, ABC won the first Monday of the New Year in Adults 18-49 (1.8/6), beating NBC by 38% (1.3/4 for Apprentice/The Wall), CBS' regular original Monday lineup by 50% (1.2/4) and Fox' MasterChef Celebrity special by 100% (0.9/3). In addition, ABC beat NBC on the night by 171% in Adults 18-34 (1.9/7 vs. 0.7/3).

· ABC's The Bachelor returned as Monday's #1 TV series with Adults 18-49, Adults 18-34 and across all key Women. The ABC unscripted show was also most social broadcast series on Monday with over 933,000 interactions (includes Twitter/Facebook).

The Bachelor (8-10pm - 6.6 million and 2.1/6 in AD18-49): Ranking #1 in each half-hour with young adults from 8-10pm, the season premiere of The Bachelor won its 2-hour slot over NBC's Celebrity Apprentice opener by 35% in Total Viewers (6.6 million vs. 4.9 million) and by 62% in Adults 18-49 (2.1/6 vs. 1.3/4) with season high for ABC in the time period.

· The Bachelor held steady with its year-ago opener in Adults 18-49 (2.1/6 vs. 2.2/7 on 1/4/16) and grew with Adults 18-34 (+10%), Men 18-34 (+40%) and Men 18-49 (+8%), scoring a 3-year high in Adults 18-34 and 6-year highs in the 2 Men demos - since 1/6/14 and 1/3/11, respectively

Jimmy Kimmel Live: Here for the Right Reasons (10-11pm - 3.6 million and 1.1/4 in AD18-49): At 10pm, ABC's Jimmy Kimmel Live special for The Bachelor premiere was up over its 2016-17 Late-Night season average by 1.3 million viewers (3.6 million vs. 2.3 million) and by 120% Adults 18-49 (1.1/4 vs. 0.5/3). In viewers and young adults, the Jimmy Kimmel special delivered ABC's 2nd-highest numbers in the Monday 10pm time period this season.

Quick Take for Monday, January 2, 2017 (Fast Affiliate Live + Same Day Ratings)

ABC's 'The Bachelor' Premiere Dominates NBC's 'Celebrity Apprentice' to Rank as the No. 1 TV Series on Monday Night

'The Bachelor' Opens at a 3-Year High in Adults 18-34 and 6-Year Highs in Men

ABC's 'JKL' Primetime Special More Than Doubles Its Late-Night Average

Monday (1/2/17) - ABC Total Viewer and Adult 18-49 Projections:

"The Bachelor": L3 = 7.5 million/2.6 rating and L7 = 7.6 million/2.8 rating

"JKL: Here for the Right Reasons": L3 = 4.0 million/1.2 rating and L7 = 4.1 million/1.2 rating

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 5.6 million and 1.8/6 in AD18-49):

Featuring the Season 21 opener of "The Bachelor" up against NBC's highly promoted premiere of "Celebrity Apprentice," ABC won the first Monday of the new year in Adults 18-49 (1.8/6), beating NBC by 38% (1.3/4 for "Celebrity Apprentice"/"The Wall"), CBS' regular original Monday lineup by 50% (1.2/4) and Fox's "MasterChef" celebrity special by 100% (0.9/3). In addition, ABC beat NBC on the night by 171% in Adults 18-34 (1.9/7 vs. 0.7/3).

· ABC's "The Bachelor" returned as Monday's No. 1 TV series with Adults 18-49, Adults 18-34 and across all key Women. The ABC unscripted show was also Monday's most social broadcast series with over 933,000 interactions (includes Twitter/Facebook).

"The Bachelor" (8:00-10:00 p.m. - 6.6 million and 2.1/6 in AD18-49):

Ranking No. 1 in each half-hour with young adults against its broadcast competition from 8:00-10:00 p.m., the season premiere of "The Bachelor" won its 2-hour slot over NBC's "Celebrity Apprentice" opener by 35% in Total Viewers (6.6 million vs. 4.9 million) and by 62% in Adults 18-49 (2.1/6 vs. 1.3/4) with a season high for ABC in the time period.

· "The Bachelor" held steady with its year-ago opener in Adults 18-49 (2.1/6 vs. 2.2/7 on 1/4/16) and grew with Adults 18-34 (+10%), Men 18-34 (+40%) and Men 18-49 (+8%), scoring a 3-year high in Adults 18-34 and 6-year highs in the two Men demos - since 1/6/14 and 1/3/11, respectively

"JKL: Here for the Right Reasons" (10:00-11:00 p.m. - 3.6 million and 1.1/4 in AD18-49):

At 10:00 p.m., ABC's "Jimmy Kimmel Live" special for "The Bachelor" premiere was up over its 2016-17 Late-Night season average by 1.3 million viewers (3.6 million vs. 2.3 million) and by 120% Adults 18-49 (1.1/4 vs. 0.5/3). In viewers and young adults, the "Jimmy Kimmel" special delivered ABC's 2nd-highest numbers in the Monday 10:00 p.m. time period this season.

Projections Rationale:

Lifts vs. L+SD are based on the 2016-17 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/2/17.





  [january 2017]  
S
M
T
W
T
F
S


· APPRENTICE, THE (NBC)
· BACHELOR, THE (ABC)
· MASTERCHEF (FOX)





most recent ratings | view all posts
[10/10/25 - 03:07 PM]
3,287,000 Viewers Tuned in on Average Through Game 4 of the ALDS Across FOX, FS1 and FS2
Through Game 4, coverage of the ALDS across FOX, FS1 and FS2 is up +11% from 2024 and +31% over 2023.

[10/10/25 - 09:04 AM]
"Dancing with the Stars" Scores Historic Growth in Week Four
"Dancing with the Stars" rose for the third straight week following its season premiere, for the first time in the show's history, in both Total Viewers and Adults 18-49.

[10/09/25 - 05:01 PM]
3,177,000 Viewers Tuned in on Average Through Game 3 of the ALDS Across FOX, FS1 and FS2
Through Game 3, coverage of the ALDS across FOX, FS1 and FS2 is up +14% from 2024 and +28% over 2023.

[10/09/25 - 03:11 PM]
"Jimmy Kimmel Live" Tops Late-Night with Week of Live Shows from Brooklyn Academy of Music
Continuing the show's momentum this season, "Jimmy Kimmel Live" earned 2.20 million Total Viewers and a 0.22 rating among Adults 18-49, topping late-night for the week in both measures.

[10/09/25 - 01:00 PM]
NBC Wins First Two Weeks of the New TV Season and Sees Year-to-Year Growth
Across all platforms (7-day), "Law & Order" and "SVU" amassed 6 million and 7.6 million viewers, respectively, both showing an increase over last season's premieres.

[10/09/25 - 11:15 AM]
"20/20" Is Friday's No. 1 Newsmagazine in All Key Target Demos
"20/20" grew over its season premiere in Adults 25-54 (+2% - 392,000 vs. 386,000) to post its best news demo performance in nearly 4 months.

[10/09/25 - 10:59 AM]
ESPN Daytime Studio Shows Surge in September
ESPN's daily studio show lineup delivered audience increases across the board in September, as the fall sports season began in earnest.

[10/08/25 - 05:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49, Leading NBC's "Late Night with Seth Meyers" in All Key Demos for the 2nd Straight Week
On Monday (9/29/25), "Nightline" turned in its top Adults 18-49 telecast (346,000) in over 3 months.

[10/08/25 - 10:47 AM]
"The Girlfriend" Has Been Watched by Over 25 Million Viewers Worldwide
Amazon MGM Studios touted the news on social media this morning.

[10/07/25 - 03:52 PM]
FOX Sports' ALDS Coverage Up 14% Year-Over-Year Across FOX and FS1
3,187,000 viewers tuned in on average for the first four games of the 2025 ALDS across FOX and FS1.

[10/07/25 - 03:10 PM]
"College GameDay Built by The Home Depot" Delivers Second Most-Watched Regular Season Episode Ever; ESPN & ABC Score Three of Week 6's Top Four Games
ABC's telecast of Vanderbilt at Alabama on Saturday averaged 6.4 million viewers.

[10/07/25 - 02:54 PM]
College Football on FOX Scores Big in Week Six
In Week 6, "Big Noon Saturday" scored 4,627,000 viewers for Michigan's 24-10 win over Wisconsin on FOX - the most-watched noon game on any network.

[10/07/25 - 02:54 PM]
ESPN Scores Most-Watched Game 1 of the WNBA Finals in 28 Years
Coverage averaged 1.9 million viewers, up 62% from last year.

[10/07/25 - 02:40 PM]
"America's Game of the Week" on FOX Roars in Week 5 as Most-Watched Telecast of the Week on Any Network
20,333,000 average viewers on average tuned into the network for Week 5.

[10/07/25 - 12:01 PM]
Netflix Top 10 Week of September 29: "French Lover" Swoons at No. 1, "Monster: The Ed Gein Story" Chills in Top 10 Debut
Plus: "Wayward" reached No. 1 on the TV list for a second consecutive week, with 14.1 million views.