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[01/09/17 - 08:26 AM]
ABC Posts Week to Week Gains with "To Tell The Truth" and "Conviction" Against the Golden Globes
ABC spins the numbers for Sunday, January 8.
[via press release from ABC]

ABC Posts Week to Week Gains with To Tell The Truth and Conviction Against the Golden Globes

Opposite Sunday's Golden Globes broadcast and NFL-fueled completion on Fox, ABC's back-to-back episodes of To Tell the Truth from 8-10pm and Conviction at 10pm grew week to week.

· Building on its lead-in at 8pm, ABC's time period premiere of To Tell the Truth grew over last week's The Bachelor special in the hour by 48% in Total Viewers (4.6 million vs. 3.1 million) and by 25% in Adults 18-49 (1.0/3 vs. 0.8/3). In addition the ABC game show greatly improved its hour for ABC from the year-ago night against the Golden Globes (Galavant = 2.4 million and 0.6/2 on 1/10/16), by 92% in viewers and by 67% in young adults.

· Holding steady in young adults at 9pm, ABC's second episode of To Tell the Truth was up from its own performance in the same hour last Sunday by 16% in Total Viewers (4.3 million vs. 3.7 million) and by 43% in Adults 18-49 (1.0/3 vs. 0.7/2).

· At 10pm opposite the final hour of the Golden Globes, ABC's Conviction built by double digits week to week in Total Viewers (+29% - 2.7 million vs. 2.1 million) and Adults 18-49 (+25% - 0.5/2 vs. 0.4/1).

Quick Take for Sunday, January 8, 2017 (Fast Affiliate Live + Same Day Ratings)

ABC Posts Week to Week Gains on Sunday Against the 'Golden Globe Awards' With 'To Tell the Truth' and 'Conviction'

Sunday (1/8/17) - ABC Total Viewer and Adult 18-49 Projections:

"AFHV": L3 = 4.8 million/0.9 rating and L7 = 4.9 million/0.9 rating

"To Tell the Truth": L3 = 5.1 million/1.1 rating and L7 = 5.2 million/1.1 rating

"To Tell the Truth": L3 = 4.7 million/1.2 rating and L7 = 4.9 million/1.2 rating

"Conviction": L3 = 3.7 million/0.8 rating and L7 = 4.1 million/0.9 rating

Live + Same Day Results:

Opposite Sunday's "Golden Globe Awards" broadcast and NFL-fueled competition on Fox, ABC's back-to-back episodes of "To Tell the Truth" from 8:00-10:00 p.m. and "Conviction" at 10:00 p.m. grew week to week.

· Building on its lead-in at 8:00 p.m., ABC's time period premiere of "To Tell the Truth" grew over last week's "The Bachelor" special in the hour by 48% in Total Viewers (4.6 million vs. 3.1 million) and by 25% in Adults 18-49 (1.0/3 vs. 0.8/3). In addition the ABC game show greatly improved its hour for ABC from the year-ago night against the "Golden Globes" ("Galavant" = 2.4 million and 0.6/2 on 1/10/16), by 92% in viewers and by 67% in young adults.

· Holding steady at 9:00 p.m. in young adults, ABC's second episode of "To Tell the Truth" was up from its own performance in the same hour last Sunday by 16% in Total Viewers (4.3 million vs. 3.7 million) and by 43% in Adults 18-49 (1.0/3 vs. 0.7/2).

· At 10:00 p.m. opposite the final hour of the "Golden Globes," ABC's "Conviction" built by double digits week to week in Total Viewers (+29% - 2.7 million vs. 2.1 million) and Adults 18-49 (+25% - 0.5/2 vs. 0.4/1).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/8/17.





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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BACHELOR, THE (ABC)
· CONVICTION (ABC)
· GALAVANT (ABC)
· TO TELL THE TRUTH (ABC)




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