SCIENCE CHANNEL SERIES PREMIERE OF "MYTHBUSTERS: THE SEARCH" BREAKS INTO CABLE'S TOP 20 AMONG KEY DEMOS ON JAN. 7
(New York) -The series premiere of MYTHBUSTERS: THE SEARCH on Sat. Jan 7 at 9PM broke into the Top 20 in key demos among Men and Adults in its timeslot across all of ad-supported cable in L+3. It also averaged 454,000 Total Viewers P2+.
The premiere episode, 'Fast and Furious Ejector Seat', ranked among cable's Top 20 in its timeslot among Men 25-54 (#17), Men 18-49 (#9), Adults 18-34 (#13) and Men 18-34 (#8).
Compared to the Science Channel 2016 series premiere averages, MYTHBUSTERS: THE SEARCH was up double-digits across the 25-54's, including Persons 25-54 (+31%), Men 25-54 (+32%) and Women (+33%). It was also the 4th highest rated series premiere in Science Channel history among Adults 18-34 and ranked 5th in network history among Adults 18-49, Men 18-49 and Men 18-34.
MYTHBUSTERS: THE SEARCH marks the start of a new myth-busting era on Science Channel featuring the next generation of fearless contenders with killer build skills, science smarts and nerves of steel, ready to be judged each week as they bust myths and vie for the win in becoming the next myth-busting superstars. Using never before seen spectacular stunts, some myth-busting challenges will focus on build skills, while others require science know-how; some will test ingenuity, while others will test resolve, all with the goal of busting new myths.
Source: Nielsen, L+3 Coverage Ratings. Timeslot based on Saturday 11/7/2016 9pm-10pm.
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