or


[01/31/17 - 01:31 PM]
BET's Smash Hit "The New Edition Story" Grossed 29 Million Total Viewers During Its Premiere Week
BET further spins the numbers for the mini-series to date.
[via press release from BET]

BET'S SMASH HIT "THE NEW EDITION STORY" GROSSED 29 MILLION TOTAL VIEWERS DURING ITS PREMIERE WEEK

BET AND THE MINISERIES DOMINATED DIGITAL THE #1 MOST SOCIAL TELEVISION NETWORK AND #1 MOST SOCIAL EPISODES FOR THREE CONSECUTIVE NIGHTS

"THE NEW EDITION STORY" ROCKED THE MUSIC INDUSTRY AS THE BAND CATAPULTED UP ITUNES CHARTS AND DROVE SHAZAM INTERACTIONS

LOS ANGELES,CA - JANUARY 31, 2017 - BET's buzzy 3-part biopic, "THE NEW EDITION STORY", is a bona fide phenomenon, attracting 29 Million Total Viewers P2+ to the miniseries during premiere week (including premiere telecasts and encores, across BET and Centric). On BET alone, the miniseries grossed 15.7MM viewers 18-49 and 28.4MM total viewers P2+ in its full premiere week (Live + Same Day viewing).

Premiere and Finale episodes of the special each drew 2.5MM viewers P18-49, and 4.2MM total viewers P2+ on BET alone for premiere telecasts (Live +Same Day viewing). In time-shifted viewing, "THE NEW EDITION STORY" 3-part average increased its audience by +33% (+844K P18-49 viewers) on Live +3, with a 3.87 (3.4MM P18-49) EDAC rating across BET and Centric. Viewership was remarkably steady with each premiere telecast drawing the following in Live +3 viewing:

· Part One: 3.3MM viewers P18-49, and 5.5MM total viewers P2+ on BET alone for the premiere telecast

· Part Two: 3.1MM P18-49, and 5.3MM total viewers P2+ on BET alone for the premiere telecast

· Part Three: 3.3MM viewers P18-49, and 5.6MM total viewers P2+ on BET alone for the premiere telecast (Preliminary Live +3 on Day 3) On BET alone, "THE NEW EDITION STORY" (Parts One and Three) were the highest rated and most watched telecasts in five years, since 2012 with the Season 5 premiere of "The Game" (excluding tentpoles), which launched the miniseries to be BET's #1 Week in recent history (excluding BET Awards week). "THE NEW EDITION STORY" aired three consecutive nights, premiering Tuesday, January 24th, Wednesday, January 25th, and wrapping Thursday, January 26th. The widely-lauded miniseries also racked up the following #1 designations:

· #1 Cable Telecast in Prime of FY17 among African Americans (P18-49)

· #1 and #2 Weeknight Telecasts of FY17 on ALL Cable (P18-49), excluding News & Sports

· #1 Cable Program in its Premiere Week (P18-49), excluding sports

· #1 Cable Telecast for 3 consecutive days (P18-49)

· #1 Most Social TV program for the 3rd consecutive days, with premiere telecasts totaling 6MM Social Media Interactions

"THE NEW EDITION STORY" also controlled the social media conversation as BET ranked as the #1 most social network on television** all three nights (January 24th-26th). Additionally, the special was the #1 most social episode on both Facebook and Twitter all three nights - outranking all other TV programs including cable, syndication and sports. Celebrities, press and viewers hit social media in droves to echo their love for the band and the miniseries, with 3.8 million people generating over 4.74 million interactions across Facebook and Twitter over the 3-day period. On Twitter, BET and "THE NEW EDITION STORY" drove the top 20 trending topics each night, with topics including #Betamax, #BobbyBrown, #CandyGirl, #MikeBivins, and #LukeJames. Over the weekend, "THE NEW EDITION STORY" continued to trend as BET aired a marathon of the special. Parts Two, One and Three ranked as numbers 2, 3 and 4, respectively, in the Nielsen Social top five cable and broadcast programs this past Saturday, January 28th (excluding sports).

"THE NEW EDITION STORY" made its mark on the music industry, as nostalgic fans pushed New Edition's songs and albums to the top of the iTunes charts. As of Friday, January 27th, New Edition's "Heartbreak" album skyrocketed to #14 on iTunes' US Albums Current Top 100 (making it the highest new entry), and New Editions' "Greatest Hits, Vol 1" climbed up 40 places to #22 on the same chart. On the Top 40 US R&B Song charts, New Edition claimed 7 of the top 20 spots. The band and its offshoots also scored 15 of the Top 40 US R&B Albums. The band's place in Hollywood history was codified on January 24th ahead of the premiere, as the group received a star on the Hollywood Walk of Fame, adjacent to fellow boy bands Boyz II Men, Backstreet Boys and New Kids on the Block.

BET's on-air partnership with Shazam garnered impressive engagement, as the program racked up hundreds of thousands of Shazams for all airings. The activation also drew over tens of thousands of entries into a sweepstakes, representing the most successful Shazam activation in BET history. The contest will send one lucky winner to BET's signature BET Awards in Los Angeles this June.

After 30 years of breaking hearts on the record and from the stage, New Edition finally received the biopic they so richly deserve. "THE NEW EDITION STORY" followed the group from their humble Boston beginnings to global megastardom - weathering the highs and lows of controversy, personnel changes, and the ultimate cost of fame. The multi-talented cast included Bryshere Y. Gray, Elijah Kelley, Luke James, Keith Powers, Algee Smith, and Woody McClain as the adult members of New Edition. Along with a stellar cast, "THE NEW EDITION STORY" included a collective of award-winning producers and directors including iconic music powerhouses James "Jimmy Jam" Harris, Terry Lewis and Kenny "Babyface" Edmonds, Executive Producer Jesse Collins and award-winning director Chris Robinson.

"THE NEW EDITION STORY" was executive produced by Jesse Collins (Real Husbands of Hollywood) for JCE Films, a division of Jesse Collins Entertainment; directed by Chris Robinson (ATL) and co-produced by Brooke Payne, Ricky Bell, Michael Bivins, Ronnie DeVoe, Johnny Gill, Ralph Tresvant and Bobby Brown.

For behind the scenes look at the making of the film, plus exclusive clips and photos from "THE NEW EDITION STORY", please visit BET.com/NewEdition and join the conversation on social media using the hashtag #NewEditionBET.

*Source: BET AD Sales Research. All airings of The New Edition Story: Part 1-3 (1/24/17-1/26/17). Sum of average audience based on impressions. Reach based on 1 min qualifier.

**Source: Nielsen Social, Facebook & Twitter, ranked on Total Interactions

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B sted NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

About Jesse Collins Entertainment

Jesse Collins Entertainment is a full service television and film production company founded by entertainment industry veteran Jesse Collins. For more than a decade, Collins has played an integral role in producing some of television's most memorable moments in music entertainment. Formerly Executive Producer/EVP of Cossette Productions, Collins has produced ground-breaking and award winning television programming including the BET Awards, the GRAMMY Awards, Soul Train Awards, BET Honors, UNCF An Evening of Stars, ABFF Awards and the BET Hip Hop Awards. Collins is an executive producer of the hit TV series, Real Husbands of Hollywood starring Kevin Hart and the upcoming original miniseries based on the iconic music group New Edition. He has worked with a myriad of superstar talent including Will Smith, Chris Rock, Jay-Z, Rihanna, Kanye West, Kendrick Lamar, Drake, Prince and Mariah Carey. Follow Jesse Collins Entertainment @JesseCollinsEnt on Twitter and Instagram and go to http://www.jessecollinsent.com/ for more information on the company.





  [january 2017]  
S
M
T
W
T
F
S


· NEW EDITION STORY, THE (BET)




most recent ratings | view all posts
[10/01/26 - 02:39 PM]
NHL on ESPN Opens Season with Year-Over-Year Viewership Growth
The Panthers-Hurricanes matchup averaged 859,000 viewers, up 16% from a year ago.
[10/01/26 - 02:18 PM]
Tuesday's Red Sox-Yankees on NBC & Peacock Is Most-Watched Game 1 Among MLB Wild Card or Division Series Since 2006
Coverage averaged 7.3 million viewers on NBC and Peacock.
[10/01/26 - 08:35 AM]
"Live with Kelly and Mark" Kicks Off Season 39 with Best Premiere Week in Three Years
"Live" has now ranked as the No. 1 talk show in syndication for 189 consecutive weeks (more than three years) across all key measures.
[09/30/26 - 04:44 PM]
"Dancing with the Stars" Sails to 7 Million Total Viewers on "Yacht Rock Night"
At 10 p.m., "R.J. Decker" hit a season high in early Live+Same Day Panel Only numbers with 3.20 million Total Viewers.
[09/30/26 - 03:27 PM]
Eagles-Bears on "Monday Night Football" Records 22.6 Million Viewers
Said audience marks the second largest Week 3 crowd in the ESPN era (since 2006).
[09/30/26 - 01:00 PM]
Historic "Big Brother" Season Hits 14.8 Billion Minutes Viewed, Up +9% from Last Year
The summer staple also saw year-over-year audience growth, averaging 5.1 million viewers in seven-day multiplatform viewing, up +8% from last summer, while ranking as the summer's most social program across all television programs (excluding sports).
[09/30/26 - 12:50 PM]
ABC's Tuesday Night Kicks Off Strong as "Dancing with the Stars" and Sophomore Drama "R.J. Decker" Each Score 10 Million Total Audience
Sophomore drama "R.J. Decker" earned a total cross-platform audience of 9.61 million, based on viewing over seven days across Hulu, Hulu on Disney+ and linear encores.
[09/30/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 21
"Neagley," "Reacher," "Sterling Point," "Off Campus," and "El Juicio" led all original series worldwide.
[09/29/26 - 03:28 PM]
FOX Sports Hits Home Run with Best MLB on FOX Regular Season Since '21 - No. 1 Among All Networks
Regular season coverage on FOX averaged 2.35 million viewers, up +15% vs. '25.
[09/29/26 - 03:12 PM]
FOX NFL Delivers Most-Watched Early Window of the Day on Any Network in Week 3
17,898,000 viewers tuned-in to FOX's 1:00 PM ET window.
[09/29/26 - 12:01 PM]
Netflix Top 10: Week of September 21 - "Monster: The Lizzie Borden Story" Takes the No. 1 Spot for a Second Week
"Unabomber" premiered in the top spot on the English film list, gathering 16.4 million views.

[09/29/26 - 12:00 PM]
USA Sports Delivers Viewership Records and Milestones in Inaugural Season of WNBA Coverage Ahead of WNBA Finals on USA Network This October
USA Sports averaged 525,000 viewers across its 48 regular-season games - the most national games of any broadcaster - up 25% vs. 2025 WNBA cable average viewership.
[09/29/26 - 09:50 AM]
"Jimmy Kimmel Live" Finishes 2025-2026 Season with Largest Overall Audience in Eight Years and Strongest Adults 18-49 in Four Years
In the final week of the 2025-2026 season, "Jimmy Kimmel Live" ranked No. 1 in both Total Viewers and Adults 18-49.
[09/28/26 - 02:45 PM]
The "VMAs" Scores 8.4 Million Viewers, Up +51% from Last Year, and Hits 11-Year Viewership High
The telecast peaked with over 15 million viewers across CBS and MTV in the opening act, which featured Madonna's first "VMAs" performance in 23 years, including a show-opening medley with Sabrina Carpenter and Charli XCX.

[09/25/26 - 10:51 AM]
Cartman, Kenny, Stan, Kyle and "South America's" Season 29 Premiere Delivers 4.2 Million Multiplatform U.S. Viewers Across Comedy Central and Paramount+
The season premiere on Comedy Central outperformed last season's premiere by double digits on persons 18-49 rating and share and was the #1 non-sports cable telecast for the week with persons 18-49.