[03/15/17 - 09:02 AM]
"SNL" Is Saturday's #1 Telecast, Up 20% vs. the Show's March Average Last Year
NBC spins the numbers for Saturday, March 11.

[via press release from NBC]


In Late-Night Metered-Market Ratings for Saturday Night:

· The March 11 telecast of "Saturday Night Live," hosted by Scarlett Johansson and featuring musical guest Lorde, scored a 4.8 rating, 13 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 2.2/12 in adults 18-49 in the 25 markets with local people meters.

· Versus what "Saturday Night Live" averaged with originals for the month of March last year, the March 11 telecast is up +20% in meter-market households (4.8 vs. 4.0) and up +16% in 18-49 in the local people meters (2.2 vs. 1.9 for the month of March 2016).

· The 4.8 rating in households beats results for the final 10 "Saturday Night Live" originals from last season, while the 2.2 in 18-49 in the local people meters tops last season's final nine first-runs.

· The March 11 "Saturday Night Live" was the #1 telecast of the night on the broadcast networks in both metered-market households and in 18-49 in the local people meters, outrating every Saturday primetime telecast on those nets in both categories.

· Note that "SNL" adds significant viewership via time-shifting, with originals so far this season growing by +59% in 18-49 and +3.405 million persons or +45% in total viewers nationally going from "live plus same day" Nielsens to "live plus seven day" figures. In L+SD, "SNL" this season has averaged a 2.24 rating in 18-49 nationally and 7.617 million viewers overall, and in L+7, "SNL" grew to a 3.57 in 18-49 and 11.022 million viewers.

· Versus the same point last season, "SNL" originals are up +21% in 18-49 nationally (3.57 vs. 2.94) and +2.253 million persons or +26% in total viewers (11.022 million vs. 8.769 million).

· The average 11.022 million viewers in L+7 makes this the show's most-watched season at this point in 24 years (versus prior seasons' original telecasts through comparable dates), best since 1992-93 (12.903 million for that season's first 13 originals).

· The 3.57 average in L+7 adults 18-49 rating nationally average is the show's best performances in the demo at this point since 2008-09 (4.11 for that season's first 16 originals).

Saturday Primetime Ratings:

Note: The NBC station in Raleigh carried college basketball.

A encore telecast of "The Voice" (0.5/2 in 18-49, 3.0 million viewers overall from 8-9 p.m. ET):

· Wins the time period among ABC, CBS, NBC and Fox in total viewers.

· Also ranks #1 among those networks in adults 25-54 and ties for #1 in adults 18-34.

A rebroadcast of "Taken" (0.4/1 in 18-49, 2.1 million viewers overall from 9-10 p.m. ET):

· Ties for #2 among the Big 4 networks in the timeslot in adults 18-34.

"SNL Vintage" (0.6/2 in 18-49, 2.4 million viewers overall from 10-11 p.m. ET, with an encore of the Jan. 9, 1999 telecast of "Saturday Night Live" with host Bill Paxton and musical guest Beck):

· Ties for #1 in the timeslot among ABC, CBS and NBC in men 25-54 and women 18-34.

· Ranks #2 among those nets in total viewers.

· Despite the 10 p.m. hour, grows +17% from its first half-hour to its second in adult 18-49 rating (0.6 to 0.7) and +29% in adults 25-54 (0.7 to 0.9).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [march 2017]  


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