or


[03/27/17 - 12:51 PM]
2017 NCAA Tournament Scores Increases in Television Viewership Through Elite 8, Along with All-Time Records Across Digital and Social Platforms
CBS and Turner spin the numbers for their NCAA coverage to date.

[via press release from CBS]

2017 NCAA TOURNAMENT SCORES INCREASES IN TELEVISION VIEWERSHIP THROUGH ELITE 8, ALONG WITH ALL-TIME RECORDS ACROSS DIGITAL AND SOCIAL PLATFORMS

Coverage across TBS, CBS, TNT and truTV Is the Third Most-Watched in 24 Years, Averaging 9.8 Million Viewers, for a 10% Increase

NCAA March Madness Live Generates All-Time Record 88 Million Live Streams to Date, an Increase of +31% from Last Year

CBS Sports and Turner Sports' coverage of the 2017 NCAA Tournament is delivering strong audience growth through its first two weeks with fans engaging across television - up double-digits in viewership - record-setting streaming on NCAA March Madness Live and all-time records for interactions by fans across social platforms.

The NCAA Tournament to date is averaging 9.8 million viewers through Sunday's Regional Finals, up 10% from last year (8.9 million), making it the third most-watched tournament in 24 years. In addition, the NCAA Tournament is averaging a 6.0/13 rating/share, up +9% from 2016 (5.5/12).

This weekend's Regional Finals on TBS (Saturday) and CBS (Sunday) averaged 10.2 million viewers and a 6.0/13 rating/share, both up +11% respectively from last year (9.2 million viewers and 5.4/11 rating/share).

Sunday's Regional Final thriller between North Carolina and Kentucky was watched by an average of 15.5 million viewers, making it the second most watched Regional Final game (Saturday or Sunday) since 2005 (17.9 million viewers). The game peaked with 22.1 million viewers from 7:15-7:30 PM, ET. The Kentucky vs. North Carolina game is up +5% from the comparable game window on CBS in 2015 (Duke-Gonzaga).

In addition, NCAA March Madness Live has generated an all-time record 88 million live video streams during this year's tournament, an increase of 31% over last year. Engagement across official March Madness social media handles continues to increase, garnering 53.5 million engagements through Sunday for an increase of 75% over last year.

Linear TV Source: Nielsen Media Research, based on Live + SD data stream, Fast Nationals for the 2017 NCAA Men's College Basketball Tournament across CBS, TBS, TNT and truTV, through Elite 8 round compared historical NCAA Tournament through 1991. Digital metrics: Conviva.





  [march 2017]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.

[06/20/17 - 10:31 AM]
Hallmark Channel Topples Competition Scoring #1 Rated Spot in Primetime on Saturday for Second Consecutive Week
The Hallmark Channel spins the numbers for the week of June 12-18.

[06/20/17 - 08:45 AM]
FOX Sports' Presentation of 117th U.S. Open Championship Scores More Than 26 Million Viewers
FOX Sports spins the numbers for its U.S. Open coverage to date.

[06/20/17 - 08:31 AM]
Monday's Broadcast Ratings: NBC Tops Total Viewers, Demos
"American Ninja Warrior" and "Spartan: Ultimate Team Challenge" push the Peacock on top in both categories.

[06/19/17 - 09:23 AM]
Sunday's Broadcast Ratings: ABC Edges FOX in Tight Demo Race
The Alphabet's game show trio wins the night among adults 18-49.

[06/18/17 - 08:40 AM]
Saturday's Broadcast Ratings: FOX Edges Demo Race with MLB
The network tops the night in adults 18-49 while ABC is the most-watched broadcaster.

[06/17/17 - 08:24 AM]
Friday's Broadcast Ratings: NBC Wins Demo Race with "Dateline"
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[06/16/17 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Wins Repeat Showdown
A trio of game show encores lead the night in total viewers and adults 18-49.

[06/15/17 - 08:23 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Demos
The network wins the night among adults 18-49 while an all-repeat CBS is the most-watched network.

[06/14/17 - 08:15 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Puts NBC on Top
The Peacock owns the night in both total viewers and adults 18-49.

[06/13/17 - 01:01 PM]
Hallmark Channel Catapults to #1 in Prime Time on Saturday and Sunday Night
The Hallmark Channel spins the numbers for the week of June 5-11.

[06/13/17 - 08:28 AM]
Monday's Broadcast Ratings: NBA Finals Close Out on Top for ABC
The Alphabet's coverage of Game 5 is up 25% from a year ago among adults 18-49.

[06/13/17 - 07:13 AM]
NBA Finals on ABC: Highest-Rated Game 5 Since 1998: 16.0 Metered Market Rating
ESPN spins the numbers for Monday, June 12.