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[04/01/17 - 08:30 AM]
Friday's Broadcast Ratings: Dramas Hold Off Competition for CBS
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (3/31/17):

CBS (8.281 million viewers, #1; adults 18-49: 1.0, #1) was the top draw on Friday with the post-NCAA return of "MacGyver" (6.701 million viewers, #3; adults 18-49: 0.9, #T4), "Hawaii Five-0" (8.651 million viewers, #2; adults 18-49: 1.0, #T2) and "Blue Bloods" (9.492 million viewers, #1; adults 18-49: 1.1, #1).

NBC (4.625 million viewers, #2; adults 18-49: 0.9, #2) then was a close second with the series finale of "Grimm" (4.305 million viewers, #6; adults 18-49: 0.9, #T4) plus a two-hour "Dateline NBC" (4.785 million viewers, #5; adults 18-49: 0.9, #T4).

Next up was ABC (4.073 million viewers, #3; adults 18-49: 0.8, #3) with the season finales of "Last Man Standing" (6.015 million viewers, #4; adults 18-49: 1.0, #T2) and "Dr. Ken" (4.104 million viewers, #7; adults 18-49: 0.7, #T8) alongside a repeat "Shark Tank" (3.514 million viewers, #9; adults 18-49: 0.7, #T8) and a new "20/20" (3.646 million viewers, #8; adults 18-49: 0.8, #7).

Meanwhile, FOX (2.136 million viewers, #4; adults 18-49: 0.5, #4) offered up a new "Rosewood" (2.514 million viewers, #10; adults 18-49: 0.5, #T10) and the season finale of "Sleepy Hollow" (1.757 million viewers, #11; adults 18-49: 0.5, #T10).

And finally, The CW (0.882 million viewers, #5; adults 18-49: 0.3, #5) rounded out the night with fresh installments from "The Originals" (1.039 million viewers, #12; adults 18-49: 0.4, #12) and "Reign" (0.725 million viewers, #13; adults 18-49: 0.2, #13).

Week-to-week changes (adults 18-49):
+14.29% - 20/20
+12.50% - Grimm
0.00% - Blue Bloods (vs. 3/10/17)
0.00% - Last Man Standing
0.00% - Sleepy Hollow
0.00% - The Originals
0.00% - Reign
-9.09% - Hawaii Five-0 (vs. 3/10/17)
-10.00% - MacGyver (vs. 3/10/17)
-10.00% - Dateline NBC
-12.50% - Dr. Ken
-16.67% - Rosewood (vs. 2/24/17)

Year-to-year changes (adults 18-49):
+28.57% - Grimm (vs. Caught on Camera with Nick Cannon (Repeat))
+25.00% - Last Man Standing (vs. Last Man Standing (Repeat))
0.00% - Dateline NBC (vs. Grimm/Dateline NBC)
0.00% - Dr. Ken (vs. Dr. Ken (Repeat))
-8.33% - Blue Bloods
-9.09% - Hawaii Five-0
-18.18% - MacGyver (vs. The Amazing Race)
-20.00% - 20/20
-20.00% - The Originals (vs. The Vampire Diaries)
-28.57% - Rosewood (vs. Sleepy Hollow)
-37.50% - Sleepy Hollow (vs. Hell's Kitchen)
-50.00% - Reign (vs. The Originals)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5 with an encore telecast; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3 with an encore; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.5/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.3/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/1/16):

CBS (8.162 million viewers, #1; adults 18-49: 1.1, #1) was no April Fool on Friday with the post-NCAA return of "The Amazing Race" (5.909 million viewers, #3; adults 18-49: 1.1, #T2), "Hawaii Five-0" (8.320 million viewers, #2; adults 18-49: 1.1, #T2) and "Blue Bloods" (10.257 million viewers, #1; adults 18-49: 1.2, #1).

ABC (4.499 million viewers, #2; adults 18-49: 0.9, #2) then was the number two draw with repeats of "Last Man Standing" (4.722 million viewers, #5; adults 18-49: 0.8, #T8), "Dr. Ken" (3.799 million viewers, #9; adults 18-49: 0.7, #T10) and "Shark Tank" (4.500 million viewers, #6; adults 18-49: 1.0, #T4) plus a new "20/20" (4.737 million viewers, #4; adults 18-49: 1.0, #T4).

Next up was NBC (3.900 million viewers, #3; adults 18-49: 0.8, #3) and a repeat of "Caught on Camera with Nick Cannon" (3.544 million viewers, #10; adults 18-49: 0.7, #T10) followed by originals from "Grimm" (4.094 million viewers, #7; adults 18-49: 0.9, #T6) and "Dateline NBC" (4.062 million viewers, #8; adults 18-49: 0.9, #T6).

Meanwhile, FOX (2.642 million viewers, #4; adults 18-49: 0.7, #4) offered up a new "Sleepy Hollow" (2.627 million viewers, #12; adults 18-49: 0.7, #T10) and the relocated "Hell's Kitchen" (2.657 million viewers, #11; adults 18-49: 0.8, #T8).

And finally, the return of "The Vampire Diaries" (1.169 million viewers, #13; adults 18-49: 0.5, #13) and "The Originals" (0.958 million viewers, #14; adults 18-49: 0.4, #14) on The CW (1.063 million viewers, #5; adults 18-49: 0.4, #5) closed out the night.

Week-to-week changes (adults 18-49):
+25.00% - The Vampire Diaries (vs. 3/4/16)
+16.67% - Sleepy Hollow
+11.11% - 20/20
+10.00% - The Amazing Race (vs. 3/11/16)
0.00% - Hawaii Five-0 (vs. 3/11/16)
0.00% - Grimm
0.00% - The Originals (vs. 3/4/16)
-7.69% - Blue Bloods (vs. 3/11/16)
-10.00% - Dateline NBC (vs. 3/18/16)
-33.33% - Hell's Kitchen (vs. 3/23/16)

Year-to-year changes (adults 18-49):
+25.00% - The Vampire Diaries (vs. Here Comes Peter Cottontail (Repeat))
+25.00% - 20/20
+14.29% - Hell's Kitchen (vs. 21 Jump Street (Repeat))
0.00% - Sleepy Hollow (vs. 21 Jump Street (Repeat))
0.00% - The Originals (vs. Whose Line Is It Anyway? (Repeats))
-7.69% - Blue Bloods
-8.33% - The Amazing Race
-8.33% - Hawaii Five-0
-25.00% - Grimm (vs. Dateline NBC)
-25.00% - Dateline NBC

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.8/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/3 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show" (1.1/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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