MAMA JUNE "REVEAL" EPISODE DELIVERS SEASON-HIGH RATINGS FOR WE TV
Penultimate Episode Of WE tv's "Mama June: From Not To Hot" Delivers 2.4 Million Viewers,
Highest-Rated Episode To Date
Episode Was Friday Night's #1 Cable Show Among All among Key Demos
Strong Showing From "Mama June: From Not to Hot" Makes WE tv
The #1 Cable Network on Friday nights among Key Demos of Women 18-49 and 25-54
NEW YORK, NY - April 6, 2017 - The penultimate "reveal" episode of WE tv's "Mama June: From Not to Hot" on Friday, March 31 at 9:00 p.m. ET / PT was the series' highest-rated episode to date, delivering 2.4 million total viewers in Nielsen live+3 ratings, making it Friday night's #1 cable program among all key demos - women and adults 18-49 and women and adults 25-54. The success of "Mama June: From Not to Hot" has made WE tv the #1 cable network on Friday nights among women 18-49 and 25-54. The show is also the #1 new reality series for 2017.
The "Mama June: From Not to Hot" episode on Friday, March 31 delivered (live+3):
· 2.423 million total viewers, an increase of 45% over live/same day
· 1.247 million adults 25-54, an increase of 56% over live/same day
· 1.189 million adults 18-49, an increase of 61% over live/same day
· 878,000 women 25-54, an increase of 60% over live/same day
· 848,000 women 18-49, an increase of 69% over live/same day
"Audiences have tuned in in record numbers to watch the personal journey of Mama June, who has laid it all out on table - literally and figuratively," said Marc Juris, WE tv president. "In an increasingly competitive environment, viewers are finding and connecting with the authentic personalities and compelling stories that make their home on WE tv, and we are thrilled by this huge response from viewers."
The last episode of "Mama June: From Not to Hot" premieres this Friday, April 7 at 9:00 p.m. ET / PT. The finale episode features the highly-anticipated wedding of June's Ex Sugar Bear's to her rival Jennifer. June is shocked when she finally finds out she's uninvited to the wedding but Alana's distress over it causes Sugar Bear to issue a re-invitation, causing his fiancé Jennifer to go ballistic.
"Mama June: From Not to Hot" has documented Mama June's entire journey, from the moment she learns that her Ex (Sugar Bear) is getting hitched, right up to her shocking reveal in front of the universe. During this extraordinary process, she undergoes not only a series of extensive plastic surgeries, but also intensive workouts with an unlikely trainer, Kenya Crooks, who forces her to change her entire way of thinking. June battles self-doubt, ongoing temptation to cheat, and a string of hilariously disastrous dates to become the woman she has always wanted to be. "Mama June: From Not to Hot" is produced for WE tv by Thinkfactory Media.
Source: Nielsen, Live+3. Mama June ep 106 on 3/31/17, vs prior S1 new eps (2/27/17-3/24/17); ep 106 on 3/31/17 vs all cable TCs during Fri 8p-11p for W/P18-49 & W/P25-54 000s; WE tv vs cable nets Fri 8p-11p avgs 2/27/17-3/31/17 for W18-49/W25-54 000s; New cable reality (docusoap) series premiering 2017 td (12/26/16-3/31/17) in Prime 8p-11p, W18-49/W25-54, P18-49/P25-54 000s. Subject to qualifications by request.
About WE tv
With compelling, can't miss unscripted shows, WE tv's programming is fueled by personalities and relationships filled with purpose and passion. WE tv welcomes everyone and creates an inclusive experience across all platforms: on TV, online, on demand, and social media, embracing how today's digitally savvy, socially engaged audiences connect through content, using it as a catalyst to drive conversation and build community. WE tv is owned and operated by AMC Networks Inc., and its sister channels include AMC, BBC America, IFC and SundanceTV.