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[04/30/17 - 08:27 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (4/29/17):

NBC (2.543 million viewers, #2; adults 18-49: 0.9, #1) was the demo champ on Saturday with its presentation of the "NHL Playoffs: Pittsburgh at Washington" (2.543 million viewers, #4; adults 18-49: 0.9, #1).

The silver then went to CBS (3.633 million viewers, #1; adults 18-49: 0.5, #2) with its mix of "Training Day" (2.658 million viewers, #3; adults 18-49: 0.3, #T5), "48 Hours" (3.849 million viewers, #2; adults 18-49: 0.6, #3) and a second "48 Hours" (4.394 million viewers, #1; adults 18-49: 0.7, #2).

Next up was FOX (0.960 million viewers, #4; adults 18-49: 0.3, #4) with encores of "MasterChef Junior" (0.907 million viewers, #7; adults 18-49: 0.3, #T5) and another "MasterChef Junior" (1.012 million viewers, #6; adults 18-49: 0.3, #T5).

And finally, ABC (2.172 million viewers, #3; adults 18-49: 0.4, #3) rounded out the evening with the feature "Dreamgirls" (2.172 million viewers, #5; adults 18-49: 0.4, #4).

In late-night metered market ratings (via NBC's press release):

· An April 29 encore of "Saturday Night Live," with host Aziz Ansari and musical guest Big Sean, averaged a 2.8 rating, 7 share in households in Nielsen's 56 metered markets and a 1.1/6 in 18-49 in the 25 markets with local people meters.

· Versus what the show averaged last year with April encores, last night's "Saturday Night Live" is up +8% in metered-market households (2.8 vs. 2.6).

· Last night's "Saturday Night Live" encore was the #1 non-sports show of the night on the broadcast networks in 18-49 in the local people meters, outrating every Saturday primetime entertainment telecast on those nets in that key measure.


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/30/16):

NBC (2.470 million viewers, #2; adults 18-49: 0.9, #1) took home the demo crown on Saturday thanks to its coverage of the "NHL Playoffs: Pittsburgh at Washington" (2.470 million viewers, #4; adults 18-49: 0.9, #1).

CBS (4.866 million viewers, #1; adults 18-49: 0.6, #2) then claimed the silver with its mix of "NCIS" (4.573 million viewers, #3; adults 18-49: 0.5, #T4), "NCIS: New Orleans" (4.847 million viewers, #2; adults 18-49: 0.6, #3) and a new "48 Hours" (5.179 million viewers, #1; adults 18-49: 0.8, #2).

Next up was ABC (2.022 million viewers, #3; adults 18-49: 0.4, #T3) and its trio of "Jazz at the White House" (2.340 million viewers, #5; adults 18-49: 0.3, #T8), a repeat of "Marvel's Captain America: 75 Heroic Years" (1.417 million viewers, #8; adults 18-49: 0.3, #T8) and "20/20 Saturday" (2.310 million viewers, #6; adults 18-49: 0.5, #T4).

And finally, FOX (1.515 million viewers, #4; adults 18-49: 0.4, #T3) closed out the evening with its presentation of "PBC on FOX" (1.515 million viewers, #7; adults 18-49: 0.4, #7).

In late-night metered market ratings (via NBC's press release):

· The April 30 encore telecast of "Saturday Night Live," with host Peter Dinklage and musical guest Gwen Stefani, delayed by a Stanley Cup Playoff Hockey overrun, averaged a 2.6 rating, 7 share from 11:45 p.m. to 1:15 a.m. in household results from the 56 markets metered by Nielsen Media Research and a 1.2/6 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" was the #1 non-sports telecast of the night on the Big 4 networks in 18-49 in the local people meters, ahead of all primetime entertainment programs on those nets.

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by +50% going from L+SD to L+7 in adults 18-49 (1.89 to 2.84) and +2.203 million persons in total viewers (6.255 million to 8.458 million).

Source: Nielsen Media Research





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