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[05/20/17 - 08:36 AM]
Friday's Broadcast Ratings: "Dateline NBC" Tops Viewers, Demos
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (5/19/17):

NBC (4.505 million viewers, #1; adults 18-49: 0.8, #1) was the top draw on Friday with new episodes of "First Dates" (3.239 million viewers, #5; adults 18-49: 0.7, #T2) and "Dateline NBC" (5.138 million viewers, #1; adults 18-49: 0.9, #1).

The silver then went to CBS (4.423 million viewers, #2; adults 18-49: 0.6, #T2) and its mix of "Undercover Boss" (4.908 million viewers, #2; adults 18-49: 0.7, #T2), "The New I Love Lucy Superstar Special" (3.604 million viewers, #4; adults 18-49: 0.5, #T6) and a repeat "Blue Bloods" (4.757 million viewers, #3; adults 18-49: 0.5, #T6).

Next up was ABC (2.529 million viewers, #3; adults 18-49: 0.6, #T2) with a new "The Toy Box" (2.534 million viewers, #7; adults 18-49: 0.5, #T6), the season finale of "The Toy Box" (2.320 million viewers, #8; adults 18-49: 0.6, #T4) and "20/20" (2.735 million viewers, #6; adults 18-49: 0.6, #T4).

Meanwhile, FOX (1.926 million viewers, #4; adults 18-49: 0.4, #4) opted for the feature "Maid in Manhattan" (1.926 million viewers, #9; adults 18-49: 0.4, #9).

And finally, new episodes of "The Originals" (1.209 million viewers, #10; adults 18-49: 0.3, #T10) and "Reign" (1.067 million viewers, #11; adults 18-49: 0.3, #T10) rounded out the night for The CW (1.138 million viewers, #5; adults 18-49: 0.3, #5).

Week-to-week changes (adults 18-49):
+12.50% - Dateline NBC
0.00% - First Dates
0.00% - The Toy Box
0.00% - Reign
-25.00% - The Originals
-30.00% - Undercover Boss
-33.33% - 20/20

Year-to-year changes (adults 18-49):
0.00% - Dateline NBC (vs. Grimm/Dateline NBC)
-12.50% - Undercover Boss (vs. New I Love Lucy Superstar Special)
-22.22% - First Dates (vs. Grimm)
-25.00% - Reign (vs. The Originals)
-25.00% - The Originals (vs. Masters of Illusion)
-28.57% - The New I Love Lucy Superstar Special (vs. Undercover Boss)
-37.50% - The Toy Box - 8:00 (vs. Beyond the Tank)
-50.00% - 20/20
-50.00% - The Toy Box - 9:00 (vs. Shark Tank)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.4/5 in metered-market households with an encore; CBS's "Late Late Show," 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.5/4 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/20/16):

ABC (4.887 million viewers, #2; adults 18-49: 1.1, #1) took home the demo honors on Friday with its mix of "Beyond the Tank" (3.910 million viewers, #9; adults 18-49: 0.8, #T6), the season finale of "Shark Tank" (5.458 million viewers, #2; adults 18-49: 1.2, #T1) and "20/20" (5.294 million viewers, #4; adults 18-49: 1.2, #T1).

NBC (4.173 million viewers, #3; adults 18-49: 0.9, #2) then was the number two draw with a new "Grimm" (4.125 million viewers, #7; adults 18-49: 0.9, #T3) followed by the season finale of "Grimm" (4.148 million viewers, #6; adults 18-49: 0.9, #T3) and "Dateline NBC" (4.247 million viewers, #5; adults 18-49: 0.9, #T3).

Next up was CBS (5.016 million viewers, #1; adults 18-49: 0.7, #3) and its combination of "New I Love Lucy Superstar Special" (5.430 million viewers, #3; adults 18-49: 0.8, #T6), a special "Undercover Boss" (4.030 million viewers, #8; adults 18-49: 0.7, #T8) and a repeat "Blue Bloods" (5.587 million viewers, #1; adults 18-49: 0.7, #T8).

Meanwhile, FOX (1.944 million viewers, #4; adults 18-49: 0.6, #4) offered up the feature "Easy A" (1.944 million viewers, #10; adults 18-49: 0.6, #10).

And finally, the return of "Masters of Illusion" (1.492 million viewers, #11; adults 18-49: 0.4, #T11), a second "Masters of Illusion" (1.395 million viewers, #12; adults 18-49: 0.4, #T11) and the season finale of "The Originals" (0.943 million viewers, #13; adults 18-49: 0.4, #T11) on The CW (1.193 million viewers, #5; adults 18-49: 0.4, #5) rounded out the night.

Week-to-week changes (adults 18-49):
+33.33% - The Originals
+28.57% - Grimm
+20.00% - 20/20
+14.29% - Beyond the Tank
+12.50% - Dateline NBC
0.00% - Shark Tank
-41.67% - Undercover Boss (vs. 2/12/16)

Year-to-year changes (adults 18-49):
+125.00% - Grimm - 8:00 (vs. The Blacklist (Repeat))
+100.00% - The Originals (vs. The Messengers)
+33.33% - Masters of Illusion - 8:00 (vs. Whose Line Is It Anyway? (Repeat))
+33.33% - Masters of Illusion - 8:30 (vs. Whose Line Is It Anyway? (Repeat))
+20.00% - 20/20
+16.67% - Undercover Boss (vs. Hawaii Five-0 (Repeat))
+14.29% - New I Love Lucy Superstar Special (vs. Undercover Boss (Repeat))
+12.50% - Grimm - 9:00 (vs. Dateline NBC)
+12.50% - Dateline NBC (vs. Dateline NBC)
+9.09% - Shark Tank (vs. Shark Tank (Repeat))
0.00% - Beyond the Tank (vs. 500 Questions)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 1.9/5; and ABC's "Jimmy Kimmel Live," 1.8/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.4/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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