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[05/26/17 - 08:36 AM]
NBC's 10 P.M. "The Red Nose Day Special" #1 in Timeslot in 18-49 and Improves on Last Year's Telecast by 40% in Demo and 27% in Total Viewers
NBC spins the numbers for Thursday, May 25.

[via press release from NBC]

TOPLINE: NBC'S 10 P.M. 'THE RED NOSE DAY SPECIAL' #1 IN TIMESLOT IN 18-49 AND IMPROVES ON LAST YEAR'S TELECAST BY 40% IN DEMO AND 27% IN TOTAL VIEWERS.

NBC RATINGS FOR THURSDAY, MAY 25

· Against an NBA Eastern Conference playoff game and a NHL Game 7 playoff, NBC was #2 for the night among the Big 4 with an 0.9 in the 18-49 demo and 3.636 million viewers overall.

· From 8-9, during the first hour of NBC's specially themed "Red Nose Day" programming, "Celebrity Ninja Warrior for Red Nose Day" was #2 in 18-49 with a 1.1 and 4.243 million viewers overall.

· The show rose 0.2 from the first to the second half-hour (1.0 to 1.2) and tied for #1 in the 8:30 half-hour.

· From 9-10 p.m., "Running Wild with Bear Grylls for Red Nose Day" featuring Julia Roberts, the special was #1 for the hour in total viewers (3.948 million) and #2 in the demo with an 0.9.

· "Running Wild with Bear Grylls for Red Nose Day" was even in 18-49 with the "Running Wild" special that ran on Monday, May 22 featuring Sterling K. Brown and outperformed it in total viewers (3.9 million vs. 3.6 million).

· From 10-11 p.m. and against an original "Amazing Race" on CBS, "The Red Nose Day Special" was #1 in the timeslot in 18-49 (0.7) and #2 in total viewers (2.716 million viewers).

· "The Red Nose Day Special," which featured the "Love Actually" mini-sequel, outperformed last year's "The Red Nose Day Special" by 40% (0.2) in 18-49 (0.7 vs. 0.5) and 27% in total viewers (2.716 million vs. 2.144 million).





  [may 2017]  
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· AMAZING RACE, THE (CBS)
· AMERICAN NINJA WARRIOR (NBC)
· RUNNING WILD WITH BEAR GRYLLS (NBC)





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