NICKELODEON WINS MAY IN TOTAL DAY ACROSS ALL KIDS' DEMOS
The Loud House Marks Its First Year on Air by Hitting Number One
This Month on All TV with Kids 2-11
NEW YORK - May 31, 2017- Continuing its number-one streak for the year to date, Nickelodeon closed May as the top-rated kids' network among Kids 2-11, Kids 6-11 and Kids 2-5 in total day. According to Nielsen Media Research for May 1-28, 2017, Nickelodeon averaged a 2.0/547K with K2-11; a 1.7/278K with Kids 6-11; and a 2.6/269K among Kids 2-5.
Nick also secured 8 of the top ten kids' shows this month in each kid demo, led by the overall number-one kids' show on all TV for May, the animated hit The Loud House - which claimed the top spot on its one-year anniversary since launch in 2016.
Nick's performance this month also pushed the net ahead of Disney Channel by +67% with Kids 2-11, +31% among Kids 6-11; and +160% among K2-5. Nickelodeon paced ahead of Cartoon Network by +100% with Kids 2-11; +70% among Kids 6-11; and +160% among Kids 2-5.
For 2017 to date, Nick is number one with all three demos--up +5% over last year and standing as the only kids' network with year-over-year growth. Also, the live-action Henry Danger, starring Jace Norman, remains TV's number-one kids' show this year to date.
Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated kids' basic cable network for 22 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).