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[07/02/17 - 10:56 AM]
Saturday's Broadcast Ratings: NASCAR Coverage Puts NBC on Top
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (7/1/17):

NBC (5.005 million viewers, #1; adults 18-49: 1.1, #1) was the top draw on Saturday with its annual coverage of the "Monster Energy NASCAR Cup Series: Daytona" (5.005 million viewers, #1; adults 18-49: 1.1, #1).

FOX (2.486 million viewers, #2; adults 18-49: 0.5, #2) then was the silver draw with its weekly "FOX Sports Saturday Presents Major League Baseball" (2.486 million viewers, #4; adults 18-49: 0.5, #2).

Next up was ABC (2.311 million viewers, #3; adults 18-49: 0.4, #3) with a repeat "Battle of the Network Stars" (1.839 million viewers, #6; adults 18-49: 0.3, #T4) and a new "20/20: In an Instant" (2.547 million viewers, #3; adults 18-49: 0.4, #3).

And finally, the return of "Doubt" (1.731 million viewers, #7; adults 18-49: 0.2, #T6) alongside repeats of "48 Hours" (2.169 million viewers, #5; adults 18-49: 0.2, #T6) and another "48 Hours" (2.669 million viewers, #2; adults 18-49: 0.3, #T4) rounded out the night on CBS (2.189 million viewers, #4; adults 18-49: 0.2, #4).

In late-night metered market ratings (via NBC's press release):

· A July 1 encore of "Saturday Night Live," hosted by Kristen Wiig and featuring musical guest The xx, has averaged a 2.4 rating, 7 share in households in Nielsen's 56 metered markets and a 0.7/4 in 18-49 in the 25 markets with local people meters.

· Versus what the show averaged last year with July encores, last night's "Saturday Night Live" is up +4% in metered-market households (2.4 vs. 2.3 in July 2016).


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/2/16):

NBC (5.238 million viewers, #1; adults 18-49: 1.1, #1) was the network to beat on Saturday with its primetime portion of "Sprint Cup: Daytona" (5.238 million viewers, #1; adults 18-49: 1.1, #1).

ABC (2.775 million viewers, #2; adults 18-49: 0.4, #T2) then was the number two draw with new episodes from "People's List" (2.003 million viewers, #6; adults 18-49: 0.3, #T6) and "In an Instant" (3.162 million viewers, #2; adults 18-49: 0.4, #T3).

Next up was CBS (2.325 million viewers, #3; adults 18-49: 0.4, #T2) with the return of "Angel from Hell" (1.748 million viewers, #7; adults 18-49: 0.3, #T6), a second "Angel from Hell" (1.577 million viewers, #8; adults 18-49: 0.3, #T6), a repeat "48 Hours" (2.385 million viewers, #4; adults 18-49: 0.4, #T3) and another "48 Hours" (2.927 million viewers, #3; adults 18-49: 0.5, #2).

And finally, FOX (2.004 million viewers, #4; adults 18-49: 0.4, #T2) closed out the night with its weekly "Baseball Night in America" (2.004 million viewers, #5; adults 18-49: 0.4, #T3).

In late-night metered market ratings (via NBC's press release):

· The July 2 encore telecast of "Saturday Night Live," with hosts Tina Fey & Amy Poehler and musical guest Bruce Springsteen and the E Street Band, averaged a 2.4 rating, 7 share in household results from the 56 markets metered by Nielsen Media Research and a 0.8/5 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" ranks as the #1 non-sports telecast of the night on the Big 4 networks in both metered-market households and adults 18-49 in the local people meters, ahead of all primetime entertainment programming on those nets, and #2 overall in both measures behind only NBC's primetime NASCAR coverage.

· The July 2 "SNL" is up +4% versus the show's July 2015 average in metered-market households (2.4 vs 2.3 for July 2015), despite this weekend's holiday distractions.

· Note that "SNL" adds significant viewership via time-shifting, with originals this past season growing by +49% going from L+SD to L+7 in adults 18-49 (1.83 to 2.72) and +2.090 million persons in total viewers (6.051 million to 8.141 million).

Source: Nielsen Media Research





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