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[07/09/17 - 08:30 AM]
Saturday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with FOX
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (7/8/17):

NBC (3.063 million viewers, #1; adults 18-49: 0.5, #T1) was the top draw on Saturday with a repeat "Little Big Shots: Forever Young" (2.210 million viewers, #5; adults 18-49: 0.3, #T4) followed by a two-hour "Dateline Saturday Night Mystery" (3.489 million viewers, #1; adults 18-49: 0.6, #1).

Sharing the demo crown was FOX (2.354 million viewers, #2; adults 18-49: 0.5, #T1) with its "FOX Sports Saturday Presents Major League Baseball" (2.354 million viewers, #4; adults 18-49: 0.5, #2) coverage.

Next up was ABC (2.089 million viewers, #3; adults 18-49: 0.3, #3) with a new "20/20: In an Instant" (2.650 million viewers, #2; adults 18-49: 0.4, #3) and the relocated "Still Star-Crossed" (0.969 million viewers, #8; adults 18-49: 0.2, #T6).

And finally, a new "Doubt" (1.650 million viewers, #6; adults 18-49: 0.2, #T6), a second "Doubt" (1.553 million viewers, #7; adults 18-49: 0.2, #T6) and a repeat "48 Hours" (2.570 million viewers, #3; adults 18-49: 0.3, #T4) rounded out the night on CBS (1.924 million viewers, #4; adults 18-49: 0.2, #4).

In late-night metered market ratings (via NBC's press release):

· A July 8 encore of "Saturday Night Live," with host John Cena and musical guest Maren Morris, has averaged a 2.4 rating, 6 share in households in Nielsen's 56 metered markets and a 0.8/4 in 18-49 in the 25 markets with local people meters.

· Last night's "Saturday Night Live" encore was the #1 show of the night on the broadcast networks in 18-49 in the local people meters, outrating every Saturday primetime telecast on those nets in that key measure.

· Versus what the show averaged last year with July encores, last night's "Saturday Night Live" is up +4% in metered-market households (2.4 vs. a 2.3 rating).


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/9/16):

NBC (2.844 million viewers, #2; adults 18-49: 0.7, #1) was the demo victor on Saturday with its coverage of the "U.S. Olympic Trials: Track & Field" (3.282 million viewers, #2; adults 18-49: 0.7, #T1) followed by a repeat "American Ninja Warrior" (2.626 million viewers, #4; adults 18-49: 0.7, #T1).

ABC (2.908 million viewers, #1; adults 18-49: 0.5, #T2) then was the top overall draw with originals from "People's List" (1.874 million viewers, #9; adults 18-49: 0.3, #T7) and "In an Instant" (3.425 million viewers, #1; adults 18-49: 0.5, #T3).

Next up was FOX (2.080 million viewers, #4; adults 18-49: 0.5, #T2) and its presentation of "Baseball Night in America" (2.080 million viewers, #7; adults 18-49: 0.5, #T3).

And finally, CBS (2.396 million viewers, #3; adults 18-49: 0.4, #4) closed out the evening with a new "Angel from Hell" (2.080 million viewers, #6; adults 18-49: 0.4, #6), a second "Angel from Hell" (1.915 million viewers, #8; adults 18-49: 0.3, #T7), a repeat "NCIS: Los Angeles" (2.454 million viewers, #5; adults 18-49: 0.3, #T7) and a special "48 Hours" (2.737 million viewers, #3; adults 18-49: 0.5, #T3).

In late-night metered market ratings (via NBC's press release):

· The July 9 encore telecast of "Saturday Night Live," with host Melissa McCarthy and musical guest Kanye West, averaged a 2.2 rating, 6 share in household results from the 56 markets metered by Nielsen Media Research and a 0.9/5 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" ranks as the #1 telecast of the night on the Big 4 networks in adults 18-49 in the local people meters, ahead of all primetime programming on those nets.

· Note that "SNL" adds significant viewership via time-shifting, with originals this past season growing by +49% going from L+SD to L+7 in adults 18-49 (1.83 to 2.72) and +2.090 million persons in total viewers (6.051 million to 8.141 million).

Source: Nielsen Media Research





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