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[07/29/17 - 08:31 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Seventh Consecutive Week
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (7/28/17):

NBC (4.132 million viewers, #2; adults 18-49: 0.8, #1) continued its demo win streak with a rebroadcast of "America's Got Talent" (4.114 million viewers, #4; adults 18-49: 0.8, #T1) and a new "Dateline NBC" (4.168 million viewers, #3; adults 18-49: 0.8, #T1).

ABC (3.334 million viewers, #3; adults 18-49: 0.7, #2) then was a close second with its mix of "Shark Tank" (3.342 million viewers, #7; adults 18-49: 0.6, #T4), "Primetime: What Would You Do?" (3.123 million viewers, #8; adults 18-49: 0.6, #T4) and "20/20" (3.538 million viewers, #6; adults 18-49: 0.7, #3).

Next up was CBS (4.525 million viewers, #1; adults 18-49: 0.5, #3) and its repeat trio of "MacGyver" (3.953 million viewers, #5; adults 18-49: 0.5, #T6), "Hawaii Five-0" (4.758 million viewers, #2; adults 18-49: 0.5, #T6) and "Blue Bloods" (4.865 million viewers, #1; adults 18-49: 0.4, #T8).

Meanwhile, FOX (1.376 million viewers, #4; adults 18-49: 0.4, #4) offered up encores of "MasterChef" (1.469 million viewers, #9; adults 18-49: 0.4, #T8) and "Beat Shazam" (1.284 million viewers, #10; adults 18-49: 0.4, #T8).

And finally, The CW (0.977 million viewers, #5; adults 18-49: 0.2, #5) rounded out the night with a new "Masters of Illusion" (1.108 million viewers, #11; adults 18-49: 0.2, #T11) and repeats from "Masters of Illusion" (0.959 million viewers, #12; adults 18-49: 0.2, #T11) and "Penn & Teller: Fool Us" (0.922 million viewers, #13; adults 18-49: 0.2, #T11).

Week-to-week changes (adults 18-49):
+16.67% - 20/20
0.00% - Primetime: What Would You Do?
0.00% - Masters of Illusion
-11.11% - Dateline NBC

Year-to-year changes (adults 18-49):
0.00% - 20/20
0.00% - Masters of Illusion
0.00% - Dateline NBC
-25.00% - Primetime: What Would You Do?

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5; "Late Show with Stephen Colbert," 2.5/7; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline," averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/3 in metered-market households with an encore; CBS's "Late Late Show," 1.1/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.2/1 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/29/16):

NBC (4.184 million viewers, #2; adults 18-49: 0.8, #T1) was the demo champ on Friday with its duo of "America's Got Talent" (4.054 million viewers, #5; adults 18-49: 0.7, #T4) and "Dateline NBC" (4.445 million viewers, #4; adults 18-49: 0.8, #T1).

ABC (3.596 million viewers, #3; adults 18-49: 0.8, #T1) then shared the crown with its mix of "Shark Tank" (3.772 million viewers, #6; adults 18-49: 0.8, #T1), "Primetime: What Would You Do?" (3.461 million viewers, #8; adults 18-49: 0.8, #T1) and "20/20" (3.556 million viewers, #7; adults 18-49: 0.7, #T4).

Next up was CBS (5.009 million viewers, #1; adults 18-49: 0.6, #3) and its repeat lineup of "NCIS: Los Angeles" (4.588 million viewers, #3; adults 18-49: 0.6, #T6), "Hawaii Five-0" (5.092 million viewers, #2; adults 18-49: 0.6, #T6) and "Blue Bloods" (5.349 million viewers, #1; adults 18-49: 0.6, #T6).

Meanwhile, FOX (1.581 million viewers, #4; adults 18-49: 0.4, #4) offered up encores of "Bones" (1.817 million viewers, #9; adults 18-49: 0.5, #9) and "MasterChef" (1.345 million viewers, #10; adults 18-49: 0.4, #10).

And finally, a new "Masters of Illusion" (0.957 million viewers, #11; adults 18-49: 0.2, #T11) and repeats of "Masters of Illusion" (0.835 million viewers, #12; adults 18-49: 0.2, #T11) and "MADtv" (0.652 million viewers, #13; adults 18-49: 0.2, #T11) on The CW (0.774 million viewers, #5; adults 18-49: 0.2, #5) closed out the night.

Week-to-week changes (adults 18-49):
+14.29% - Dateline NBC
+14.29% - Primetime: What Would You Do?
-12.50% - 20/20
-33.33% - Masters of Illusion

Year-to-year changes (adults 18-49):
0.00% - Primetime: What Would You Do?
-12.50% - 20/20
-20.00% - Dateline NBC
-33.33% - Masters of Illusion

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3, with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.7/3 with an encore delayed by PGA golf). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.1/1 with an encore delayed by PGA golf).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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