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[08/04/17 - 08:14 AM]
Thursday's Broadcast Ratings: NFL Preseason Opens on Top for NBC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (8/3/17):

NBC (7.785 million viewers, #1; adults 18-49: 2.3, #1) surged to the top spot on Thursday with its presentation of "NFL Kickoff Pre-Game" (7.818 million viewers, #1; adults 18-49: 2.2, #2) and "NFL Preseason: Hall of Fame Game - Arizona vs3 Dallas" (7.778 million viewers, #2; adults 18-49: 2.4, #1).

CBS (4.802 million viewers, #2; adults 18-49: 1.1, #2) then had to settle for second place with its mix of "The Big Bang Theory" (6.203 million viewers, #4; adults 18-49: 1.0, #4), "Kevin Can Wait" (4.688 million viewers, #5; adults 18-49: 0.9, #5), "Big Brother 19" (6.269 million viewers, #3; adults 18-49: 1.9, #3) and "Zoo" (2.691 million viewers, #6; adults 18-49: 0.5, #T10).

Next up was FOX (2.456 million viewers, #3; adults 18-49: 0.7, #3) with fresh installments of "Beat Shazam" (2.671 million viewers, #7; adults 18-49: 0.8, #6) and "Love Connection" (2.242 million viewers, #11; adults 18-49: 0.6, #T7).

Meanwhile, ABC (2.392 million viewers, #4; adults 18-49: 0.5, #4) offered up originals from "Boy Band" (2.380 million viewers, #9; adults 18-49: 0.5, #T10), "Battle of the Network Stars" (2.487 million viewers, #8; adults 18-49: 0.6, #T7) and "The Gong Show" (2.309 million viewers, #10; adults 18-49: 0.6, #T7).

And finally, a new "Penn & Teller: Fool Us" (1.641 million viewers, #12; adults 18-49: 0.4, #T12), the relocated "Whose Line Is It Anyway?" (1.334 million viewers, #13; adults 18-49: 0.4, #T12) and a repeat "Whose Line Is It Anyway?" (1.242 million viewers, #14; adults 18-49: 0.4, #T12) rounded out the night on The CW (1.464 million viewers, #5; adults 18-49: 0.4, #5).

Week-to-week changes (adults 18-49):
+33.33% - Penn & Teller: Fool Us
+33.33% - Whose Line Is It Anyway? (vs. 7/24/17)
0.00% - Big Brother 19
0.00% - Beat Shazam
0.00% - Battle of the Network Stars
0.00% - The Gong Show
0.00% - Love Connection
0.00% - Boy Band
-16.67% - Zoo

Year-to-year changes (adults 18-49):
+33.33% - Penn & Teller: Fool Us (vs. DC's Legends of Tomorrow (Repeat))
+33.33% - Whose Line Is It Anyway? (vs. Beauty and the Beast)
+33.33% - Beat Shazam (vs. Home Free)
0.00% - Big Brother 19
0.00% - Love Connection (vs. Home Free)
-16.67% - Zoo (vs. Code Black (Repeat))
-33.33% - Battle of the Network Stars (vs. Greatest Hits)
-33.33% - The Gong Show (vs. Greatest Hits)
-37.50% - Boy Band (vs. BattleBots)

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/4/16):

CBS (5.028 million viewers, #1; adults 18-49: 1.2, #1) was the network to beat on Thursday with its mix of "The Big Bang Theory" (6.788 million viewers, #1; adults 18-49: 1.3, #2), "Life in Pieces" (5.022 million viewers, #3; adults 18-49: 1.0, #T4), "Big Brother 18" (5.858 million viewers, #2; adults 18-49: 1.9, #1) and "Code Black" (3.322 million viewers, #8; adults 18-49: 0.6, #T9).

NBC (4.086 million viewers, #2; adults 18-49: 1.0, #2) then took home the silver with its "Olympic Preview Special" (5.022 million viewers, #4; adults 18-49: 1.1, #3) and a repeat of "American Ninja Warrior" (3.618 million viewers, #6; adults 18-49: 1.0, #T4).

Next up was ABC (3.488 million viewers, #3; adults 18-49: 0.9, #3) with new episodes of "BattleBots" (3.265 million viewers, #9; adults 18-49: 0.8, #8), "Greatest Hits" (3.650 million viewers, #5; adults 18-49: 0.9, #T6) and the season finale of "Greatest Hits" (3.549 million viewers, #7; adults 18-49: 0.9, #T6).

Meanwhile, FOX (2.011 million viewers, #4; adults 18-49: 0.6, #4) offered up a new "Home Free" (1.976 million viewers, #11; adults 18-49: 0.6, #T9) and the season finale of "Home Free" (2.046 million viewers, #10; adults 18-49: 0.6, #T9).

And finally, repeats of "DC's Legends of Tomorrow" (1.201 million viewers, #12; adults 18-49: 0.3, #T12) and "Beauty and the Beast" (1.106 million viewers, #13; adults 18-49: 0.3, #T12) on The CW (1.153 million viewers, #5; adults 18-49: 0.3, #5) closed out the night.

Week-to-week changes (adults 18-49):
+50.00% - Greatest Hits
+20.00% - Home Free - 9:00
+5.56% - Big Brother 18
0.00% - BattleBots
0.00% - Home Free - 8:00

Year-to-year changes (adults 18-49):
+50.00% - Greatest Hits - 9:00 (vs. Mistresses)
+50.00% - Greatest Hits - 10:00 (vs. Rookie Blue)
+33.33% - BattleBots (vs. The Astronaut Wives Club)
+22.22% - Olympic Preview Special (vs. Food Fighters)
+20.00% - Home Free - 9:00 (vs. Bones (Repeat))
0.00% - Home Free - 8:00 (vs. Boom! (Repeat))
-5.00% - Big Brother 18

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6; "Late Show with Stephen Colbert," 1.9/5; and ABC's "Jimmy Kimmel Live," 1.6/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.4/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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