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[08/27/17 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos Despite Sports Competition
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (8/26/17):

[EDITOR'S NOTE: Some additional high rated local pre-season NFL games (across all networks) are included here but will be excluded from Officials.]

NBC (3.795 million viewers, #2; adults 18-49: 0.9, #1) edged out the demo competition on Saturday with a rebroadcast of "American Ninja Warrior" (3.593 million viewers, #4; adults 18-49: 0.8, #T4) and a new "Dateline Saturday Night Mystery" (4.199 million viewers, #2; adults 18-49: 0.9, #T2).

ABC (3.881 million viewers, #1; adults 18-49: 0.8, #T2) then was the most-watched broadcaster with repeats of "America's Funniest Home Videos" (4.201 million viewers, #1; adults 18-49: 0.9, #T2), "$100,000 Pyramid" (4.089 million viewers, #3; adults 18-49: 0.8, #T4) and "20/20: In an Instant" (3.355 million viewers, #5; adults 18-49: 0.7, #6).

Next up was FOX (2.739 million viewers, #4; adults 18-49: 0.8, #T2) and its primetime coverage of "Mayweather vs. McGregor: Prelims" (3.218 million viewers, #6; adults 18-49: 1.1, #1) and a repeat "Beat Shazam" (2.261 million viewers, #8; adults 18-49: 0.6, #T7).

And finally, CBS (2.996 million viewers, #3; adults 18-49: 0.6, #4) rounded out the night with its telecast of "NFL Preseason: Los Angeles Chargers at Los Angeles Rams" (2.996 million viewers, #7; adults 18-49: 0.6, #T7).

In late-night metered market ratings (via NBC's press release):

· An Aug. 26 encore of "Saturday Night Live," with host Aziz Ansari and musical guest Big Sean, has averaged a 2.5 rating, 7 share in households in Nielsen's 56 metered markets and a 0.8/4 in 18-49 in the 25 markets with local people meters.

· The "Saturday Night Live" encore was the #1 show of the night on the Big 4 networks in metered-market households, outrating every Saturday primetime telecast on those nets in households.

· Versus the show's year-ago August encore, last night's "Saturday Night Live" is up +14% in metered-market households (2.5 vs. a 2.2 rating).


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/27/16):

CBS (4.280 million viewers, #1; adults 18-49: 1.0, #1) was the network to beat on Saturday with its presentation of "NFL Preseason: Tennessee at Oakland" (4.280 million viewers, #1; adults 18-49: 1.0, #1).

FOX (2.221 million viewers, #3; adults 18-49: 0.8, #2) then was the number two draw with "UFC Fight Night" (2.221 million viewers, #6; adults 18-49: 0.8, #2).

Next up was ABC (2.449 million viewers, #2; adults 18-49: 0.5, #3) with repeats of "Last Man Standing" (2.513 million viewers, #4; adults 18-49: 0.5, #T3) and "Dr. Ken" (2.115 million viewers, #7; adults 18-49: 0.4, #T7) plus a new "Boston EMS" (2.449 million viewers, #5; adults 18-49: 0.5, #T3) and the season finale of "Boston EMS" (2.585 million viewers, #3; adults 18-49: 0.5, #T3).

And finally, NBC (2.175 million viewers, #4; adults 18-49: 0.4, #4) closed out the evening with a repeat "America's Got Talent" (2.832 million viewers, #2; adults 18-49: 0.5, #T3), the return of "Aquarius" (2.096 million viewers, #8; adults 18-49: 0.4, #T7) and a second "Aquarius" (1.596 million viewers, #9; adults 18-49: 0.3, #9).

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Jonah Hill and musical guest Future, averaged a 2.2 rating, 6 share in household results from the 56 markets metered by Nielsen Media Research and a 0.9/5 in adults 18-49 in the 25 markets with local people meters.

· With its first telecast in four weeks, "Saturday Night Live" equaled its highest 18-49 rating in the metered markets since June 25 (1.0/5 with host Matthew McConaughey and musical guest Adele)

· The Aug. 27 "SNL" equaled the show's August 2015 average in 18-49 in the local people meters (0.9 vs. 0.9 for August 2015).

· Note that "SNL" adds significant viewership via time-shifting, with originals this past season growing by +49% going from L+SD to L+7 in adults 18-49 (1.83 to 2.72) and +2.090 million persons in total viewers (6.051 million to 8.141 million).

Source: Nielsen Media Research





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