[09/26/17 - 08:41 AM]
"The Voice" Grows +37% vs. Last Season's Finale
NBC spins the numbers for Monday, September 25.

[via press release from NBC]



Monday Primetime Results:

NOTE: ABC's ratings are subject to change due to NFL coverage in the Dallas market.

The premiere of "The Voice 13" (2.6/9 in 18-49, 10.4 million viewers overall from 8-10:01 p.m. ET):

· Jump +37% versus last spring's finale in 18-49 (2.6 vs. 1.9) and In total viewers is up +7% (10.368 million vs. 9.654 million, on a night of competition from high-rated Cowboys-Cardinals NFL football.

· Beats "Dancing With the Stars" head to head by +73% in 18-49 (2.6 vs. 1.5).

· Even tops "Dancing" by a decisive margin in total viewers (10.368 million vs. 9.072 million).

· Scores the show's highest Monday rating since March 13 in 18-49 (2.6) and biggest overall Monday viewership since March 27 (10.557 million).

· Will add substantial viewership via time-shifting and VOD - last season, Monday's "Voice" grew by +26% going from L+SD to L+7 in 18-49 rating (from a 2.36 to a 2.98) and +2.0 million viewers overall (10.5 million to 12.5 million).

· Upscale: Last season, Monday's "Voice" delivered a solidly upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes.

The series premiere of "The Brave" (1.4/5 in 18-49, 6.2 million viewers overall from 10:01-11 p.m. ET):

· Delivers NBC's top non-sports results in the timeslot since Feb. 27 (1.6 in 18-49, 7.5 million viewers overall).

· Tops NBC's average in the slot last season by +27% in 18-49 (1.4 vs. 1.1, L+SD non-sports)and +1.3 million persons or +26% in total viewers (6.171 million vs. 4.917 million).

· Beats CBS' season premiere of "Scorpion" by +40% in adults 18-49 (1.4 vs. 1.0) and outrates it in every other key measure.

· Even tops "Scorpion" in total viewers (6.171 million vs. 5.726 million).

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.8/5; "Late Show with Stephen Colbert," 2.5/7; and ABC's "Jimmy Kimmel Live," 2.3/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," 0.2/2.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date ratings are "most current" - "live plus seven day" except for the two most recent weeks, which are "live plus same day."

  [september 2017]  


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