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[10/07/17 - 03:31 PM]
"Dateline NBC" Ties as the #1 Show of the Night on the Big 4 in 18-49, Delivering Its Most-Watched Edition Since Last December
NBC spins the numbers for Friday, October 6.

[via press release from NBC]

"DATELINE NBC" TIES AS THE #1 SHOW OF THE NIGHT ON THE BIG 4 IN 18-49, DELIVERING ITS MOST-WATCHED EDITION SINCE LAST DECEMBER

Friday Primetime Ratings:

NBC ties for #1 for the night among the Big 4 networks in adults 18-49.

"Dateline NBC" (1.0/4 in 18-49, 1.4 in adults 25-54, 5.6 million viewers overall from 10-11 p.m. ET):

· Tied as the #1 show of the night on the Big 4 networks in adults 18-49.

· Scores the highest "Dateline" 18-49 rating since June 2 (1.0), hits its high in adults 25-54 since April 21 (1.5) and delivers the most-watched "Dateline" in total viewers since Dec. 9, 2016 (5.607 million).

· Grows +11% week to week in adults 18-49 (1.0 vs. 0.9), +8% in adults 25-54 (1.4 vs. 1.3) and +8% in total viewers (5.575 million vs. 5.168 million).

· Ties for #1 in the two-hour timeslot among the Big 4 networks in adults 18-49.

· Will add substantial viewership via time-shifting - the prior week's "Dateline" grew by +29% in 18-49 (0.91 to 1.17) and +1.0 million viewers overall (5.2 million to 6.2 million) going from L+SD to L+3 Nielsens.

· Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 122 among adults 18-49 in $100K+ homes

An encore telecast of "The Voice" (0.6/3 in 18-49, 3.5 million viewers overall from 8-9 p.m. ET):

· Ranks #2 among the Big 4 networks in the time period in total viewers.

· Is close to rounding up to a 0.7 in 18-49 (currently reporting a 0.644 rating in these prelim fast-affiliate ratings).

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," 2.6/7; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· DATELINE NBC (NBC)
· VOICE, THE (NBC)





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