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[10/29/17 - 08:28 AM]
"David S. Pumpkins" Is the #1 Non-World Series Broadcast of the Night in the Metered Markets
NBC spins the numbers for Saturday, October 28.
[via press release from NBC]

In Late-Night Metered-Market Ratings for Saturday Night:

· "The David S. Pumpkins Halloween Special" has averaged a 3.4 rating, 8 share in households in Nielsen's 56 metered markets and a 1.4/7 in 18-49 in the 25 markets with local people meters from 11:30 p.m. ET to midnight.

· That made it the #1 non-World Series telecast of the night on the broadcast networks in both metered-market households and in 18-49 in the local people meters, ahead of all Saturday primetime programs on those nets besides Fox's World Series coverage.

· Versus the year-ago "Saturday Night Live" rebroadcast on the Saturday before Halloween, "The David S. Pumpkins Halloween Special" maintained 100% in metered-market households (with a 3.4 rating vs. a 3.4 from 11:30 p.m.-1 a.m. ET on Oct. 29, 2016) and grew +8% in 18-49 in the local people meters (1.4 vs. 1.3).

· "The David S. Pumpkins Halloween Special" led into the top-rated "Saturday Night Live" encore in seven months. From midnight to 1 a.m., an "SNL Presents: Halloween" rebroadcast averaged a 3.1/9 in metered-market households and a 1.3/8 in 18-49 in the local people meters. It's the highest metered-market rating for an "SNL" encore since April 1 (3.2 with host Alec Baldwin and musical guest Ed Sheeran) and the top 18-49 rating in the local people meters since March 18 (1.3, Casey Affleck, Chance the Rapper). The last time an "SNL" rebroadcast topped a 1.3 in the local people meters was Jan. 28 (1.4, Kristen Wiig, The xx).

Saturday Primetime Ratings:

"Dateline Saturday Night Mystery" (0.5/2 in 18-49, 0.8 in 25-54, 3.4 million viewers overall from 8-10 p.m. ET):

· Delivered a season high in total viewers and equaled its season high in adults 25-54.

· Grew +14% versus its prior telecast in 25-54 (0.8 vs. 0.7 from 9-10 p.m. on Oct. 14) and +18% in total viewers (3.429 million vs. 2.906 million), while maintaining a 0.5 in 18-49 for a third consecutive telecast.

· From its first half-hour to its fourth, doubles its rating in 18-49 (0.3 to 0.6), increases by +80% in adults 25-54 (0.5 to 0.9) and grows by +1.2 million persons or +43% in total viewers (2.7 million to 3.9 million).

· Will add significant viewership via time-shifting and time-shifting and VOD -- "Dateline Mystery" is increasing by +20% this season in 18-49 rating (from a 0.50 to a 0.60) and +391,000 viewers overall (2.8 million to 3.2 million) going from L+SD to L+7.

· Upscale: "Dateline Mystery" is generating a solid upscale audience, indexing at a 128 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes)

"SNL Vintage" (0.6/3 in 18-49, 2.7 million viewers overall from 10-11 p.m. ET, with an encore of an Oct. 25, 2014 telecast of "Saturday Night Live" hosted by Jim Carrey and featuring musical guest Iggy Azalea):

· Generates the top total-viewer result for an "SNL" rebroadcast in this slot since April 8 (3.0 million).

· Despite the 10 p.m. hour, maintains its full adult 18-49 rating from half-hour to half-hour (0.6 vs. 0.6), and grows in adults, men and women 25-54 and total viewers.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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