'RESTORED BY THE FORDS' WRAPS FIRST SEASON ON HGTV WITH SOLID RATINGS PERFORMANCE
New York [February 22, 2018] The freshman season of HGTV's home renovation series Restored By The Fords, starring siblings Leanne and Steve Ford, averaged a .64 live plus same day rating among viewers P25-54 during its eight-week run. Among viewers P25-54, this was the highest-rated debut season of a series on the network since March 2017. Restored By The Fords attracted 11.3 million total viewers since its premiere on Tuesday, January 2, at 10 p.m. ET/PT -- helping HGTV hold its position as the #2 ranked cable network among upscale women 25-54 during the Tuesday 10-10:30 p.m. timeslot. The strong performance led the network to order 14 new episodes of the series.
"We love the phrase `first season success,' but the live plus same day ratings performance of Restored by the Fords is doubly impressive when you consider how much the television landscape has changed in the past five years," said Loren Ruch, senior vice president of programming, partnerships and special projects for HGTV. "It can take years for a series to gain meaningful traction with target audiences, so finding talent who have the expertise, universal appeal and on-camera magic to hit the target right out of the gate is a huge win."
Restored By The Fords follows siblings Leanne, an interior designer, and Steve, a licensed contractor and renovator, as they enliven older Pittsburgh homes with beautiful and unique custom designs. In each episode, Leanne creates a new look and floor plan for homes, while Steve executes her vision to maximize the charm and functionality of outdated properties.
HGTV delivers the superstar experts, fascinating families, compelling renovations and stunning transformations that make all things home fun. America's favorite way to get entertaining, relatable and inspirational home and lifestyle content, HGTV offers: a top 10 cable network that is distributed to more than 91 million U.S. households; a website, HGTV.com, that attracts an average of 9.7 million people each month; a social footprint of 16.8 million; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME(TM) consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tennessee, HGTV is owned by Scripps Networks Interactive, Inc., which also owns and operates Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country.