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[02/25/18 - 09:05 AM]
Saturday's Broadcast Ratings: NBC Wins with Penultimate Night of Winter Olympics
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (2/24/18):

[EDITOR'S NOTE: Due to the nature of live events, Fast Nationals for NBC are approximate.]

NBC (9.433 million viewers, #1; adults 18-49: 1.9, #1) was the top draw on Saturday with its coverage of the penultimate night of the "2018 Winter Olympics" (9.433 million viewers, #1; adults 18-49: 1.9, #1).

ABC (3.071 million viewers, #3; adults 18-49: 1.0, #2) then was the number two network with its weekly "NBA Countdown" (2.153 million viewers, #6; adults 18-49: 0.6, #4) and "NBA Saturday Primetime on ABC" (3.254 million viewers, #3; adults 18-49: 1.1, #2).

Next up was CBS (3.106 million viewers, #2; adults 18-49: 0.6, #3) with a special "Celebrity Big Brother" (3.505 million viewers, #2; adults 18-49: 0.9, #3) followed by a repeat "48 Hours" (2.592 million viewers, #5; adults 18-49: 0.5, #T5) and a second "48 Hours" (3.222 million viewers, #4; adults 18-49: 0.5, #T5).

And finally, FOX (1.822 million viewers, #4; adults 18-49: 0.5, #4) rounded out the night with its "UFC on FOX" (1.822 million viewers, #7; adults 18-49: 0.5, #T5) presentation.

In late-night metered market ratings (via NBC's press release):

Late-night metered market ratings will return following NBC's Olympics coverage.


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/25/17):

ABC (2.290 million viewers, #2; adults 18-49: 0.7, #1) held off the competition on Saturday with its coverage of "NBA Countdown" (2.048 million viewers, #5; adults 18-49: 0.5, #T5) and "NBA Saturday Primetime on ABC" (2.338 million viewers, #4; adults 18-49: 0.8, #1).

CBS (4.491 million viewers, #1; adults 18-49: 0.6, #T2) then was the top overall draw with its mix of "Ransom" (3.900 million viewers, #3; adults 18-49: 0.5, #T5), "48 Hours" (4.685 million viewers, #2; adults 18-49: 0.6, #T3) and a second hour of "48 Hours" (4.889 million viewers, #1; adults 18-49: 0.7, #2).

Next up was NBC (2.020 million viewers, #3; adults 18-49: 0.6, #T2) and its primetime coverage of "NHL Stadium Series: Philadelphia Flyers vs. Pittsburgh Penguins" (2.020 million viewers, #6; adults 18-49: 0.6, #T3).

And finally, FOX (2.006 million viewers, #4; adults 18-49: 0.5, #4) offered up its presentation of "Premier Boxing Champions" (2.006 million viewers, #7; adults 18-49: 0.5, #T5).

In late-night metered market ratings (via NBC's press release):

· A Feb. 25 encore of "Saturday Night Live," with host Emma Stone and musical guest Shawn Mendes, has averaged a 3.3 rating, 9 share in households in Nielsen's 56 metered markets and a 1.2/7 in 18-49 in the 25 markets with local people meters.

· Last night's "Saturday Night Live" encore was the #1 show of the night on the broadcast networks in 18-49 in the local people meters, outrating every Saturday primetime telecast on those nets in the 18-49 demo.

· Versus what the show averaged last year with February rebroadcasts, last night's "Saturday Night Live" is up +10% in metered-market households (3.3 vs. 3.0). In fact, the 3.3 rating in households beats every encore telecast of "SNL" from last season in metered-market households.

Source: Nielsen Media Research





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